15 Minutes Ahead
By Luis Hernandez
About Luis
Luis Hernandez is senior vice president and director of marketing technology for Wunderman, New York. As a technology leader driving innovation in digital marketing initiatives for global brands, Luis brings over 15 years of technology and management experience to the architecture, development, deployment, and analysis of eCRM, sCRM and other online activation, recruitment and retention initiatives as part of global direct marketing and relationship management program. At Wunderman, Luis is responsible for the architecture and management of interactive development initiatives for clients such as Citibank, Land Rover USA, Novartis, and Microsoft. Prior to joining Wunderman, Luis was vice president of client services at NearSource (http://www.nearsource.net), an interactive development firm focused on providing near shore development services (in Latin America) for traditional and interactive agencies, as well as end clients. Clients included ANSI, Intrawest, The Jack Parker Corporation, Philips, Starwood, TARGUSinfo, The U.S. Department of Homeland Security, and Vivendi Universal.Conversations
Putting Pinterest To Work For Your Brand
Apr 20, 2012Pinterest is the new hot property. Overnight this visual curation powerhouse has generated more traffic to websites than Twitter, Google+,...
Engagement Matters
3 Key Lessons for Mobile Email Marketers
Mar 1, 2012With mobile devices ranging from smartphones to iPads to e-readers to netbooks, the question isn't if you need a mobile strategy for...
Inside Mobile Marketing
Building a Mobile Presence
Dec 15, 2011Mobile is a revolution. The power of the personal mobile device has created the potential for businesses to build stronger...
Redefining Performance Marketing
Facebook's Timeline for Brands: A Facebook Performance Opportunity
Mar 29, 2012Facebook's new Timeline for Brands enables marketers to foster engagement with participants. This engagement can equal Facebook performance. Brands can...
The View From Here
Everything You Want to Know About Email Marketing … and More
Nov 3, 2011With the holidays fast approaching, it's a great time for email marketing professionals to give their programs a much needed...
Digital Marketing Takes Action
Which is Better for Mobile Shopping, Tablets or Smartphones?
Jul 7, 2011Are you wondering whether it’s worth providing your online retail offering on tablets, particularly the iPad? Are you also facing...
Ways of Thinking
A Facebook Fan is $136 in Lifetime Value, $3.60 in Media Impressions
Jun 29, 2010The lifetime value of a Facebook fan is about $136 to top brands, according to this study on Facebook fan...
How Evolving Mobile Behaviors are Raising the Stakes for Marketers
While none would argue that 2011 was the year of the mobile app, marketers have been hearing more noise about the mobile web as a cross-device alternative to apps that are downloaded and installed. The reality isn't so clear-cut.
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Doubling Down on Google+?
When determining how to integrate Google+ brand pages into your planning for 2012, it’s important to understand what Google+ is and what it isn’t. By Google’s own admission, Google+ isn't meant to be a social network. Or so it says.
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There's an Ad for That
As the expression "there's an app for that" reaches its cultural saturation point, advertisers need to gain a clear understanding of the differences between mobile web and in-app advertising, as well as the importance of context when setting performance expectations.
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In Praise of the Lowest Common Denominator
A few years ago, I was flying back from a client meeting via JetBlue. By the time I boarded the full flight, many of the passengers were already tuned in to DIRECTV. I glanced around and saw that I was in the company of a refined audience. Passengers were watching CNN, CNBC, The History Channel and an occasional ESPN News here and there. A fast 90-minute flight later, I looked around again. It was a different picture. Easily three out of four passengers (myself included) were transfixed...
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The 5 Assassins of Innovation
Every company talks about innovation and recognizes the need to be innovative. But then why do so many promising ideas die an untimely death? Let me introduce you to the assassins of innovation who have your next big idea in their crosshairs:
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