Conversations
Putting Pinterest To Work For Your Brand
Pinterest is the new hot property. Overnight this visual curation powerhouse has generated more traffic to websites than Twitter, Google+, Linkedin and YouTube combined. Its clean and simple design, including pleasing graphics and neat organization, allows users to quickly and easily gain access to the content that matters to them. Marketers have taken notice and are asking themselves, "How can Pinterest help me form a deeper relationship with my customers and prospects?" Read More >>
Engagement Matters
3 Key Lessons for Mobile Email Marketers
With mobile devices ranging from smartphones to iPads to e-readers to netbooks, the question isn't if you need a mobile strategy for your email marketing program, but when.
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Inside Mobile Marketing
Building a Mobile Presence
Mobile is a revolution. The power of the personal mobile device has created the potential for businesses to build stronger and more mutually valuable relationships with their customers. Nothing gets a marketer closer to their customer than mobile. Many marketers realize this, at least instinctively. They know that a mobile relationship has to be invited, built upon and cultivated. However, either due to lack of experience or training many marketers don't know how to do this. Read More >>
Redefining Performance Marketing
Facebook's Timeline for Brands: A Facebook Performance Opportunity
Facebook's new Timeline for Brands enables marketers to foster engagement with participants. This engagement can equal Facebook performance. Brands can separate themselves from the competition by using real-time Facebook engagement data and insights to optimize their brand pages for performance. Read More >>
15 Minutes Ahead
How Evolving Mobile Behaviors are Raising the Stakes for Marketers
While none would argue that 2011 was the year of the mobile app, marketers have been hearing more noise about the mobile web as a cross-device alternative to apps that are downloaded and installed. The reality isn't so clear-cut. Read More >>
The View From Here
Everything You Want to Know About Email Marketing … and More
With the holidays fast approaching, it's a great time for email marketing professionals to give their programs a much needed boost. That's why I wanted to take this opportunity to tell you about eM+C's upcoming All About eMail Virtual Conference & Expo. This free virtual show will be held Nov. 10 and features industry experts discussing the hottest email marketing topics of the day, including: Read More >>
Digital Marketing Takes Action
Which is Better for Mobile Shopping, Tablets or Smartphones?
Are you wondering whether it’s worth providing your online retail offering on tablets, particularly the iPad? Are you also facing the challenge of how to get your mobile strategy on track? Before you decide which course to follow, here’s some data to consider:
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Ways of Thinking
A Facebook Fan is $136 in Lifetime Value, $3.60 in Media Impressions
The lifetime value of a Facebook fan is about $136 to top brands, according to this study on Facebook fan lifetime value from Syncapse and Hotspex. Another study, from Vitrue, comes up with a media impression value per Facebook fan of about $3.60. From either angle, having a framework to talk about the ROI of Facebook fan investment is priceless. Read More >>
