Online Marketing Strategies and Tactics
Conversations
By Michael Della Penna
About Michael
Michael Della Penna is executive vice president of Redwood City, Calif-based online marketing solutions provider StrongMail, where he heads up its New York-based email and social CRM agency ThreadMarketing. Michael was previously the founder and CEO of Conversa Marketing, which helped brands build social and email marketing programs, and which was recently purchased by StrongMail. He is also a co-founder and executive chairman of the Participatory Marketing Network, an industry association dedicated to helping marketers transition from push and permission marketing to participatory marketing. Previously, Michael served as CMO of database and loyalty marketing provider Epsilon, where he led all strategic marketing, branding, market positioning, lead generation and communication efforts.15 Minutes Ahead
Tearing Down the CRM Barriers
Aug 5, 2010In networked CRM, there's no tightly defined “conversion path.” Instead, every social media touchpoint serves as a point of entry,...
The View From Here
Digital Marketers Abuzz About WSJ Article Slamming Web Tracking
Aug 5, 2010Unless you live under a rock, you've probably already heard about or read a July 30 Wall Street Journal article...
Engagement Matters
A 'Back-to-Business' Email Optimization Checklist
Sep 2, 2010Back to school is also back-to-business time. Set aside a few hours this final week of summer to freshen up...
Ways of Thinking
A Facebook Fan is $136 in Lifetime Value, $3.60 in Media Impressions
Jun 29, 2010The lifetime value of a Facebook fan is about $136 to top brands, according to this study on Facebook fan...
Redefining Performance Marketing
Affiliates: Redefining the Original Performance Marketing Channel
Aug 26, 2010As the original performance marketing channel, affiliate marketing has been effectively driving performance-based sales since the mid-90s. But the characteristics...
Inside Mobile Marketing
Researching the Mobile Marketing Opportunity
Aug 12, 2010Mobile marketing is a case in point: A forthcoming Mobile Marketing Association (MMA) survey of U.S. advertisers and...
Social CRM Starts With Best Customers
If best customers — approximately 20 percent of your customer base — account for 80 percent of sales, then one would think identifying and striving to create a unique experience for those shoppers would be the goal of nearly every marketer on the planet.
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Michael Della Penna's Conversations: 5 Essential Technologies to Ignite and Manage Conversations
This month’s blog is all about the tools necessary to support a successful conversation. Over the last decade, I’ve had the privilege to be involved in building solutions that help brands connect and communicate with their customers and prospects. It's from that experience that I present the five most essential tools in creating and sustaining a successful conversation with customers and prospects.
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Michael Della Penna's Conversations: Why B-to-B Companies Are Embracing Social Media
The growth and influence of social media is unprecedented. However, while the need for consumer-facing brands to aggressively pursue a social media presence has been quite evident, many B-to-B companies have been slower to embrace the medium.
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Michael Della Penna's Conversations: How to Spark a Conversation Revolution!
Creating conversations is hard, despite all the knowledge and tools at our disposal today. it should be easier than ever, right? Not quite. As is all too often the case, fear can get in the way. More specifically, fear of the social media unknown.
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Michael Della Penna's Conversations: A Marketer's 12-Step Program to Accepting Social Media
The rise of social media as a critical communication channel cannot be ignored. In fact, according to a 2009 Nielsen study, social media has overtaken email as the most popular online consumer activity. Yet it remains the most misunderstood and feared of any communication channel.
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