In networked CRM, there's no tightly defined “conversion path.” Instead, every social media touchpoint serves as a point of entry,...
Unless you live under a rock, you've probably already heard about or read a July 30 Wall Street Journal article...
Back to school is also back-to-business time. Set aside a few hours this final week of summer to freshen up...
The lifetime value of a Facebook fan is about $136 to top brands, according to this study on Facebook fan...
As the original performance marketing channel, affiliate marketing has been effectively driving performance-based sales since the mid-90s. But the characteristics...
Mobile marketing is a case in point: A forthcoming Mobile Marketing Association (MMA) survey of U.S. advertisers and...