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By Michael Della Penna
About Michael
Michael Della Penna is Senior Vice President of Emerging Channels at Responsys. His responsibilities include spearheading the overall strategic direction, partnerships and solution offering across emerging channels including social and mobile for the company. Michael is a seasoned marketing professional with a long, proven track record of launching successful marketing, branding and sales strategies for leading public and private companies. Most recently, Michael founded SuiteDialog, a full-service email and social CRM agency that helps brands ignite conversations and cultivate relationships with customers across the social Web. Prior to SuiteDialog, Michael founded Conversa Marketing, a social CRM company which was acquired by StrongMail Systems in 2010. Before branching out on his own, Michael served as Chief Marketing Officer for Epsilon, a leading provider of multichannel, data-driven marketing services. Michael's other key marketing leadership roles include CMO at Bigfoot Interactive, VP of Strategic Development at CNET Networks, Inc., and VP of Marketing at ZDNet. Michael received a B.B.A. and an M.B.A. from Hofstra University. Reach Mike at mdellapenna@responsys.com.
Engagement Matters
3 Key Lessons for Mobile Email Marketers
Mar 1, 2012With mobile devices ranging from smartphones to iPads to e-readers to netbooks, the question isn't if you need a mobile strategy for...
Inside Mobile Marketing
Building a Mobile Presence
Dec 15, 2011Mobile is a revolution. The power of the personal mobile device has created the potential for businesses to build stronger...
Redefining Performance Marketing
Facebook's Timeline for Brands: A Facebook Performance Opportunity
Mar 29, 2012Facebook's new Timeline for Brands enables marketers to foster engagement with participants. This engagement can equal Facebook performance. Brands can...
15 Minutes Ahead
How Evolving Mobile Behaviors are Raising the Stakes for Marketers
Jan 5, 2012While none would argue that 2011 was the year of the mobile app, marketers have been hearing more noise about...
The View From Here
Everything You Want to Know About Email Marketing … and More
Nov 3, 2011With the holidays fast approaching, it's a great time for email marketing professionals to give their programs a much needed...
Digital Marketing Takes Action
Which is Better for Mobile Shopping, Tablets or Smartphones?
Jul 7, 2011Are you wondering whether it’s worth providing your online retail offering on tablets, particularly the iPad? Are you also facing...
Ways of Thinking
A Facebook Fan is $136 in Lifetime Value, $3.60 in Media Impressions
Jun 29, 2010The lifetime value of a Facebook fan is about $136 to top brands, according to this study on Facebook fan...
Putting Pinterest to Work for Your Brand
Pinterest is the new hot property. Overnight this visual curation powerhouse has generated more traffic to websites than Twitter, Google+, Linkedin and YouTube combined. Its clean and simple design, including pleasing graphics and neat organization, allows users to quickly and easily gain access to the content that matters to them. Marketers have taken notice and are asking themselves, "How can Pinterest help me form a deeper relationship with my customers and prospects?"
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A Look at Facebook's Premium Ads
Last week Facebook officially announced its new premium ads at the fMC confab, its marketing conference. While there were several announcements, including Timeline for brand pages, the most relevant one for this column was the official launch of the social media platform's new premium ad units.
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3 Social Media Musts to Grow Your Community
With 2011 holiday sales surpassing expectations, marketers entered 2012 with new customers and a renewed optimism. However, given the ups and downs of the past several years, now isn't the time to rest on your laurels.
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5 Ways to Leverage the Power of Social Communities This Holiday Season
Tough economic conditions have led to some pretty dramatic changes this holiday season, including earlier and more aggressive promotions, extended store hours, and more aggressive digital marketing efforts such as extended free shipping offers. How can brands leverage their social communities to best stand out from the crowd and drive success this holiday season and beyond? Here are five simple ways to leverage the power of your social community this holiday season:
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10 Tips to Help Grow Your Twitter Followers
This past Labor Day weekend saw Republican presidential candidates hit the campaign trail, and Twitter was buzzing with location updates, photos and 140-character sound bites. While many of the candidates boast huge Twitter followings, several have come under criticism for the authenticity of their numbers.
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