Online Marketing Strategies and Tactics
Conversations
By Michael Della Penna
About Michael
Michael Della Penna is co-founder and executive chairman of the Participatory Marketing Network, an industry association dedicated to helping marketers transition from push and permission marketing to participatory marketing. He's also the founder and CEO of Conversa Marketing, which helps brands build social and email marketing programs.The View From Here
Melissa Campanelli's The View From Here: Young Affluents Love to Go Social Shopping
Mar 11, 2010Many young affluents are using a social networking niche — social shopping sites — at least according to a new...
Engagement Matters
Nurture Your Subscribers to Higher ROI in 2010
Jan 28, 2010Email subscribers want only one thing from us: help. They want to be more informed, more beautiful, given raises, be...
Michael Della Penna's Conversations: A Marketer's 12-Step Program to Accepting Social Media
The rise of social media as a critical communication channel cannot be ignored. In fact, according to a 2009 Nielsen study, social media has overtaken email as the most popular online consumer activity. Yet it remains the most misunderstood and feared of any communication channel.
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Email Strategies & Tactics Exposed - An Insider’s Look at Mint.com
There's been a lot of talk lately about socializing email, and it makes a lot of sense. While social media is the hot topic of the moment and adoption continues to increase, many brands continue to struggle with measurement. In fact, according to a recent Mzinga and Babson Executive Education survey, 84 percent of professionals worldwide do not currently measure the ROI of their social media efforts.
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