Are you wondering whether it’s worth providing your online retail offering on tablets, particularly the iPad? Are you also facing the challenge of how to get your mobile strategy on track? Before you decide which course to follow, here’s some data to consider:
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Digital Marketing Takes Action
By Heidi Cohen
About Heidi
As president of Riverside Marketing Strategies, an interactive marketing consultancy, Heidi Cohen's clients include both online media companies and e-tailers. Heidi has acquired deep experience in direct, digital and social media marketing across diverse product categories. Simplifying the complex concepts behind today's evolving integrated marketing challenges, Heidi shares her actionable marketing insights on her blog. Since 2002, Heidi has taught at the graduate level including New York University, where she received the university's Outstanding Service award, Rutgers-The State University of New Jersey and CUNY-Hunter College. Additionally, Heidi develops and delivers corporate training.Conversations
Putting Pinterest To Work For Your Brand
Apr 20, 2012Pinterest is the new hot property. Overnight this visual curation powerhouse has generated more traffic to websites than Twitter, Google+,...
Engagement Matters
3 Key Lessons for Mobile Email Marketers
Mar 1, 2012With mobile devices ranging from smartphones to iPads to e-readers to netbooks, the question isn't if you need a mobile strategy for...
Inside Mobile Marketing
Building a Mobile Presence
Dec 15, 2011Mobile is a revolution. The power of the personal mobile device has created the potential for businesses to build stronger...
Redefining Performance Marketing
Facebook's Timeline for Brands: A Facebook Performance Opportunity
Mar 29, 2012Facebook's new Timeline for Brands enables marketers to foster engagement with participants. This engagement can equal Facebook performance. Brands can...
15 Minutes Ahead
How Evolving Mobile Behaviors are Raising the Stakes for Marketers
Jan 5, 2012While none would argue that 2011 was the year of the mobile app, marketers have been hearing more noise about...
The View From Here
Everything You Want to Know About Email Marketing … and More
Nov 3, 2011With the holidays fast approaching, it's a great time for email marketing professionals to give their programs a much needed...
Ways of Thinking
A Facebook Fan is $136 in Lifetime Value, $3.60 in Media Impressions
Jun 29, 2010The lifetime value of a Facebook fan is about $136 to top brands, according to this study on Facebook fan...
Which is Better for Mobile Shopping, Tablets or Smartphones?
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Use Social Media Content to Boost Sales
Want to boost your sales? Try using social media content to support the purchase process, aid search optimization and provide customer service because regardless of where consumers ultimately purchase, at least one-third of them start shopping with online research, according to AMP Agency's Inside the Buy research. Therefore, it’s critical to persuade prospects with the information they need to buy from your organization. Social media-enriched content is useful at every step of the purchase
... Read More >>7 Ways to Thank Your Customers
Saying "thank you" is one of the easiest things you can do to win customers over, regardless of the communication platform you use. After all, buying your product is the most important thing a customer can do to support your business. Your mother had it right when she said, “Don’t forget to say thank you when someone does something for you.”
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