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About Heidi

As president of Riverside Marketing Strategies, an interactive marketing consultancy, Heidi Cohen's clients include both online media companies and e-tailers. Heidi has acquired deep experience in direct, digital and social media marketing across diverse product categories. Simplifying the complex concepts behind today's evolving integrated marketing challenges, Heidi shares her actionable marketing insights on her blog. Since 2002, Heidi has taught at the graduate level including New York University, where she received the university's Outstanding Service award, Rutgers-The State University of New Jersey and CUNY-Hunter College. Additionally, Heidi develops and delivers corporate training.
 

Email Marketing Bites

Liz Ryan
The Email Hierarchy of Needs: Deliverability is the Foundation
Jun 18, 2014

If you're not getting the most of your email messaging, you might not be asking the right questions. How many...



Inside Mobile Marketing

Michael Becker
Following the Breadcrumbs to Guide People Through the Path to Purchase
Apr 10, 2014

  Marketing is about service; it's about helping a company identify and fulfill the needs, wants and desires of consumers....



Customer Experience Commerce

Jeannie Walters
Why Customer Experience Trumps User Experience
Jan 29, 2014

Whenever I'm asked to explain customer experience, I'm always hard-pressed for a short, easily digested answer. It's just so huge!...



Conversations

Michael Della Penna
Putting Pinterest to Work for Your Brand
Apr 20, 2012

Pinterest is the new hot property. Overnight this visual curation powerhouse has generated more traffic to websites than Twitter, Google+,...



Engagement Matters

Stephanie Miller
3 Key Lessons for Mobile Email Marketers
Mar 1, 2012

With mobile devices ranging from smartphones to iPads to e-readers to netbooks, the question isn't if you need a mobile strategy for...



Redefining Performance Marketing

Craig Greenfield
Facebook's Timeline for Brands: A Facebook Performance Opportunity
Mar 29, 2012

Facebook's new Timeline for Brands enables marketers to foster engagement with participants. This engagement can equal Facebook performance. Brands can...



15 Minutes Ahead

Luis Hernandez
How Evolving Mobile Behaviors are Raising the Stakes for Marketers
Jan 5, 2012

While none would argue that 2011 was the year of the mobile app, marketers have been hearing more noise about...



The View From Here

Melissa Campanelli
Everything You Want to Know About Email Marketing … and More
Nov 3, 2011

With the holidays fast approaching, it's a great time for email marketing professionals to give their programs a much needed...



Ways of Thinking

Thorin McGee
A Facebook Fan is $136 in Lifetime Value, $3.60 in Media Impressions
Jun 29, 2010

The lifetime value of a Facebook fan is about $136 to top brands, according to this study on Facebook fan...



Which is Better for Mobile Shopping, Tablets or Smartphones?

Are you wondering whether it’s worth providing your online retail offering on tablets, particularly the iPad? Are you also facing the challenge of how to get your mobile strategy on track? Before you decide which course to follow, here’s some data to consider:
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Use Social Media Content to Boost Sales

Want to boost your sales? Try using social media content to support the purchase process, aid search optimization and provide customer service because regardless of where consumers ultimately purchase, at least one-third of them start shopping with online research, according to AMP Agency's Inside the Buy research. Therefore, it’s critical to persuade prospects with the information they need to buy from your organization. Social media-enriched content is useful at every step of the purchase

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7 Ways to Thank Your Customers

Saying "thank you" is one of the easiest things you can do to win customers over, regardless of the communication platform you use. After all, buying your product is the most important thing a customer can do to support your business. Your mother had it right when she said, “Don’t forget to say thank you when someone does something for you.”  Read More >>

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