Engagement Matters
By Stephanie Miller
About Stephanie
Stephanie Miller is a relentless customer advocate and a champion for amazing inbox experiences. An email, deliverability and social marketing expert, she helps retail, travel, financial services, B2B, publishing and other marketers to optimize response and revenue from their online channels. She speaks and writes regularly for the industry and is very active in several direct marketing and anti-spam organizations. She is vice president, digital messaging solutions for Aprimo, Inc., a leading global integrated marketing platform provider. Feedback and column ideas most welcome, to stephanie.miller@aprimo.com.
Conversations
Putting Pinterest To Work For Your Brand
Apr 20, 2012Pinterest is the new hot property. Overnight this visual curation powerhouse has generated more traffic to websites than Twitter, Google+,...
Inside Mobile Marketing
Building a Mobile Presence
Dec 15, 2011Mobile is a revolution. The power of the personal mobile device has created the potential for businesses to build stronger...
Redefining Performance Marketing
Facebook's Timeline for Brands: A Facebook Performance Opportunity
Mar 29, 2012Facebook's new Timeline for Brands enables marketers to foster engagement with participants. This engagement can equal Facebook performance. Brands can...
15 Minutes Ahead
How Evolving Mobile Behaviors are Raising the Stakes for Marketers
Jan 5, 2012While none would argue that 2011 was the year of the mobile app, marketers have been hearing more noise about...
The View From Here
Everything You Want to Know About Email Marketing … and More
Nov 3, 2011With the holidays fast approaching, it's a great time for email marketing professionals to give their programs a much needed...
Digital Marketing Takes Action
Which is Better for Mobile Shopping, Tablets or Smartphones?
Jul 7, 2011Are you wondering whether it’s worth providing your online retail offering on tablets, particularly the iPad? Are you also facing...
Ways of Thinking
A Facebook Fan is $136 in Lifetime Value, $3.60 in Media Impressions
Jun 29, 2010The lifetime value of a Facebook fan is about $136 to top brands, according to this study on Facebook fan...
Turn Your Customers Into Your Best Salespeople
Happy customers are your brand’s best salespeople. Today’s social media platforms make it easier than ever for brand advocates to share their enthusiasm with hundreds (if not thousands) of colleagues and other prospects in their online networks. The power given to consumers is real. It's created a sort of forced collaboration between marketers and their customers — with industry bloggers, analysts and journalists chiming in too. Empower customers and your marketplace and you win. Try ...
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Turning Email and Social Synergy Into Opportunity
In marketing — as in candy bowls — chasing too much opportunity can produce nothing more than paralysis or, at best, a dilution of the effort when it’s spread too thinly.
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Share, Share Everywhere: Tapping the Social Activity of Email Subscribers
We've all seen it happen: a trusted individual recommends or suggests something. It's a powerful way to not only convey a message, but also elicit a response. That’s why it’s important for email marketers to understand the value of social media sharing. Having prospects and customers receive, open and pay attention to your email message is good, but having them then share the message further via email or other social media is great. Customer-instigated sharing across social media ...
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Getting Started With Email Segmentation
Creating effective email connections that drive response and revenue requires segmentation. That sounds fine in concept, as many marketers know they need to do more segmentation in order to engage subscribers and break through the clutter. However, many marketers struggle with getting access to data and developing creative approaches that match the customer lifecycle. I urge you to not be intimidated. Demand greater data integration and access from your vendors. Start testing new...
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The Database Marketer Superhero: Expanded Role, Big Impact
Riddle me this, Batman: What sort of marketing strategies today require deeper, strategic database insight? Not so puzzling, is it? Pretty much everything a marketing team does today is driven by data — e.g., digital outreach, content, media, attribution, return on investment analysis, lead nurturing, PR and social community participation. In fact, the list would be shorter if we tallied up those marketing functions that don't benefit from data-driven decisions.
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