Inside Mobile Marketing
By Michael Becker
About Michael
Michael Becker is the North America Managing Director for the Mobile Marketing Association (MMA) and a leader in the mobile marketing industry. Michael founded and most recently held the position of VP Mobile Strategies at an industry-leading mobile marketing solutions provider, iLoop Mobile, which earned the MMA's Innovation of the Year Award in 2007. Prior to his current position at the MMA, Michael served on the MMA Global Board of Directors (2008, Director at Large; 2009, Global Board Vice Chair) and served on the MMA North American Board of Directors (2004, 2005, 2007, 2008, 2009). He founded and co-chaired both the award-winning MMA Academic Outreach Committee and the MMA International Journal of Mobile Marketing. He is also a member of the dotMobi Mobile Advisory Group Steering Committee and member of the Direct Marketing Association’s Annual Programming Advisory and Mobile councils.
Conversations
Putting Pinterest To Work For Your Brand
Apr 20, 2012Pinterest is the new hot property. Overnight this visual curation powerhouse has generated more traffic to websites than Twitter, Google+,...
Engagement Matters
3 Key Lessons for Mobile Email Marketers
Mar 1, 2012With mobile devices ranging from smartphones to iPads to e-readers to netbooks, the question isn't if you need a mobile strategy for...
Redefining Performance Marketing
Facebook's Timeline for Brands: A Facebook Performance Opportunity
Mar 29, 2012Facebook's new Timeline for Brands enables marketers to foster engagement with participants. This engagement can equal Facebook performance. Brands can...
15 Minutes Ahead
How Evolving Mobile Behaviors are Raising the Stakes for Marketers
Jan 5, 2012While none would argue that 2011 was the year of the mobile app, marketers have been hearing more noise about...
The View From Here
Everything You Want to Know About Email Marketing … and More
Nov 3, 2011With the holidays fast approaching, it's a great time for email marketing professionals to give their programs a much needed...
Digital Marketing Takes Action
Which is Better for Mobile Shopping, Tablets or Smartphones?
Jul 7, 2011Are you wondering whether it’s worth providing your online retail offering on tablets, particularly the iPad? Are you also facing...
Ways of Thinking
A Facebook Fan is $136 in Lifetime Value, $3.60 in Media Impressions
Jun 29, 2010The lifetime value of a Facebook fan is about $136 to top brands, according to this study on Facebook fan...
Building a Mobile Presence
Mobile is a revolution. The power of the personal mobile device has created the potential for businesses to build stronger and more mutually valuable relationships with their customers. Nothing gets a marketer closer to their customer than mobile. Many marketers realize this, at least instinctively. They know that a mobile relationship has to be invited, built upon and cultivated. However, either due to lack of experience or training many marketers don't know how to do this.
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A Broken MacBook Proves the Value of Mobile Engagement
We’re constantly searching for the most effective and innovative approaches to marketing products and services. Too often we can be behind. We’re in the position of adjusting and modifying approaches that already exist, trying to match them with products and services that already exist. This approach has always been around, but it often fails to engage consumers as it’s not the most effective tactic. As marketers, we can do better by recognizing that marketing innovation needs to...
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Strategies for Growing Your Mobile Marketing Program
You’ve seen all the numbers. Heck, just look around. People are increasingly reliant on their mobile devices to meet the needs of their daily lives. They're consuming content via mobile devices and interacting with the physical world in a wide range of ways.
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Mobility, the World of Senses and Where We Go From Here
It's difficult to explain an experience like the MMA CEO/CMO summit in words. It takes all of the senses to truly appreciate the opportunity. However, what can be shared is the knowledge that was imparted. Marketers, publishers, technologists, futurists and researches shared their thoughts and visions as to how we got here, exactly where we are and where we might be going with the world, mobility and the role of marketing.
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The 4 Pillars of Mobile Strategy
Your brand must have a well-thought-out plan that captures data from all interactions it has with each and every customer so that every customer interaction is contextually relevant. If this element is missing from a brand’s marketing plan, it will be severely limited — customer engagement and profitability will be hampered.
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