The View From Here
By Melissa Campanelli
About Melissa
Melissa Campanelli is the editor-in-chief of Target Marketing's eM+C brand and Retail Online Integration, a monthly print magazine, website and e-letter (The ROI Report) that's all about the integration of sales channels, including print/catalog, transactional websites and retail stores, as well as email, mobile, social media and more.
Prior to becoming editor-in-chief of eM+C, Melissa spent ten years at DM News, where she was first a senior editor and then deputy editor. She's also a leading expert in small business e-commerce and author of the books "Entrepreneur Magazine's Open an Online Business in 10 Days" and "Start Your Own e-Business."
Conversations
Putting Pinterest To Work For Your Brand
Apr 20, 2012Pinterest is the new hot property. Overnight this visual curation powerhouse has generated more traffic to websites than Twitter, Google+,...
Engagement Matters
3 Key Lessons for Mobile Email Marketers
Mar 1, 2012With mobile devices ranging from smartphones to iPads to e-readers to netbooks, the question isn't if you need a mobile strategy for...
Inside Mobile Marketing
Building a Mobile Presence
Dec 15, 2011Mobile is a revolution. The power of the personal mobile device has created the potential for businesses to build stronger...
Redefining Performance Marketing
Facebook's Timeline for Brands: A Facebook Performance Opportunity
Mar 29, 2012Facebook's new Timeline for Brands enables marketers to foster engagement with participants. This engagement can equal Facebook performance. Brands can...
15 Minutes Ahead
How Evolving Mobile Behaviors are Raising the Stakes for Marketers
Jan 5, 2012While none would argue that 2011 was the year of the mobile app, marketers have been hearing more noise about...
Digital Marketing Takes Action
Which is Better for Mobile Shopping, Tablets or Smartphones?
Jul 7, 2011Are you wondering whether it’s worth providing your online retail offering on tablets, particularly the iPad? Are you also facing...
Ways of Thinking
A Facebook Fan is $136 in Lifetime Value, $3.60 in Media Impressions
Jun 29, 2010The lifetime value of a Facebook fan is about $136 to top brands, according to this study on Facebook fan...
Everything You Want to Know About Email Marketing … and More
With the holidays fast approaching, it's a great time for email marketing professionals to give their programs a much needed boost. That's why I wanted to take this opportunity to tell you about eM+C's upcoming All About eMail Virtual Conference & Expo. This free virtual show will be held Nov. 10 and features industry experts discussing the hottest email marketing topics of the day, including:
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They're Mad as Hell …
It seems that a group of retailers and brand manufacturers got together earlier this month and crafted marching orders for technology vendors to change their traditional engagement and delivery models and partner with them in a more meaningful and strategic way — all to meet the needs of today's demanding consumers.
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An Opportunity to Learn From Leading Retailers
What do cross-channel retailers like to do best (besides make money)? Share their stories and insights with their peers so they can learn from one another. Well, eM+C's sister publication, Retail Online Integration, is giving those retailers a great platform to share their thoughts with its Retail Marketing Virtual Conference & Expo - Fall 2011, which is taking place next Tuesday, Sept. 27.
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Interact Virtually at InterACT!
I'm excited to tell you about a new virtual event that's taking place on Aug. 23 produced by Target Marketing, DirectMarketingIQ and Printing Impressions, eM+C's sister brands.
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What's On a Retail CMO's To-Do List?
Focusing on their customers and setting the right expectations for their CEO when it comes to marketing plans are just two of the many priorities chief marketing officers at retail companies are putting on their to-do lists for the remainder of 2011.
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