Ways of Thinking
By Thorin McGee
About Thorin
Thorin McGee is Managing Editor and Online Editor of the All About ROI magazine, AllAboutROIMag.com and eMarketingandCommerce.com. He's worked on several other Target Marketing Group products, including Denny Hatch's Business Common Sense and the Publishing Executive magazine and website (PubExec.com). Before joining NAPCO, Thorin worked on consumer media websites and magazines for Wizard Entertainment and helped design the now-defunct European careers website DrShift.com. In Ways of Thinking, he probes trends, tools and tactics in marketing to and interacting with consumers online.
Conversations
Putting Pinterest To Work For Your Brand
Apr 20, 2012Pinterest is the new hot property. Overnight this visual curation powerhouse has generated more traffic to websites than Twitter, Google+,...
Engagement Matters
3 Key Lessons for Mobile Email Marketers
Mar 1, 2012With mobile devices ranging from smartphones to iPads to e-readers to netbooks, the question isn't if you need a mobile strategy for...
Inside Mobile Marketing
Building a Mobile Presence
Dec 15, 2011Mobile is a revolution. The power of the personal mobile device has created the potential for businesses to build stronger...
Redefining Performance Marketing
Facebook's Timeline for Brands: A Facebook Performance Opportunity
Mar 29, 2012Facebook's new Timeline for Brands enables marketers to foster engagement with participants. This engagement can equal Facebook performance. Brands can...
15 Minutes Ahead
How Evolving Mobile Behaviors are Raising the Stakes for Marketers
Jan 5, 2012While none would argue that 2011 was the year of the mobile app, marketers have been hearing more noise about...
The View From Here
Everything You Want to Know About Email Marketing … and More
Nov 3, 2011With the holidays fast approaching, it's a great time for email marketing professionals to give their programs a much needed...
Digital Marketing Takes Action
Which is Better for Mobile Shopping, Tablets or Smartphones?
Jul 7, 2011Are you wondering whether it’s worth providing your online retail offering on tablets, particularly the iPad? Are you also facing...
A Facebook Fan is $136 in Lifetime Value, $3.60 in Media Impressions
The lifetime value of a Facebook fan is about $136 to top brands, according to this study on Facebook fan lifetime value from Syncapse and Hotspex. Another study, from Vitrue, comes up with a media impression value per Facebook fan of about $3.60. From either angle, having a framework to talk about the ROI of Facebook fan investment is priceless.
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Online Games, Marketing and Engagement - What Marketers Miss About FarmVille
Wide engagement with FarmVille and similar online games is the biggest web phenomenon of 2010. And while many marketers are tyring to learn from online games, most don't really understand what's behind the appeal.
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Can You Capitalize on DIY?
If high-end Swarovski Crystal and YouTube marketer Dynomighty can hit home runs with the same marketing strategy, it's something every online marketer should think about. The strategy in question is do-it-yourself (DIY) community marketing. DIY projects get popular with consumers when times are tight, and are they ever tight now. These very different marketers are both benefitting from the buzz, brand interaction and organic customer rewards that DIY communities create.
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5 E-Marketing Lessons from Social Media News Links
"The stories and issues that gain traction in social media differ substantially from those that lead in the mainstream press," says the Pew Research Center's Project for Excellence in Journalism in a recent study, expanded here on Journalism.org. "But they also differ greatly from each other." These differences highlight traits in these mediums that e-marketers must understand to effectively market through social media channels.
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Are Ads Ubiquitous, Intrusive, Irrelevant and Offensive?
I'm reading "The Next Evolution of Marketing" by Bob Gilbreath, and he delivers an interesting message about how marketing that has meaning is more effective than traditional advertising. However, Gilbreath drives his message home behind a point that consumers are irate at ads and avoid them like deadbeats dodging collections agents. But me, I don't hate advertising, and I don't think most people care that much, either.
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