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Managing Editor and Online Editor

Ways of Thinking

By Thorin McGee

About Thorin

Thorin McGee is Managing Editor and Online Editor of the All About ROI magazine, AllAboutROIMag.com and eMarketingandCommerce.com. He's worked on several other Target Marketing Group products, including Denny Hatch's Business Common Sense and the Publishing Executive magazine and website (PubExec.com). Before joining NAPCO, Thorin worked on consumer media websites and magazines for Wizard Entertainment and helped design the now-defunct European careers website DrShift.com. In Ways of Thinking, he probes trends, tools and tactics in marketing to and interacting with consumers online.

 

Inside Mobile Marketing

Michael Becker
Following the Breadcrumbs to Guide People Through the Path to Purchase
Apr 10, 2014

  Marketing is about service; it's about helping a company identify and fulfill the needs, wants and desires of consumers....



Email Marketing Bites

Liz Ryan
Resist the Urge to Send Image-Only Emails
Mar 13, 2014

From a marketing perspective, there are pros and cons around user experience, reporting and data. Email experts have been quick...



Customer Experience Commerce

Jeannie Walters
Why Customer Experience Trumps User Experience
Jan 29, 2014

Whenever I'm asked to explain customer experience, I'm always hard-pressed for a short, easily digested answer. It's just so huge!...



Conversations

Michael Della Penna
Putting Pinterest to Work for Your Brand
Apr 20, 2012

Pinterest is the new hot property. Overnight this visual curation powerhouse has generated more traffic to websites than Twitter, Google+,...



Engagement Matters

Stephanie Miller
3 Key Lessons for Mobile Email Marketers
Mar 1, 2012

With mobile devices ranging from smartphones to iPads to e-readers to netbooks, the question isn't if you need a mobile strategy for...



Redefining Performance Marketing

Craig Greenfield
Facebook's Timeline for Brands: A Facebook Performance Opportunity
Mar 29, 2012

Facebook's new Timeline for Brands enables marketers to foster engagement with participants. This engagement can equal Facebook performance. Brands can...



15 Minutes Ahead

Luis Hernandez
How Evolving Mobile Behaviors are Raising the Stakes for Marketers
Jan 5, 2012

While none would argue that 2011 was the year of the mobile app, marketers have been hearing more noise about...



The View From Here

Melissa Campanelli
Everything You Want to Know About Email Marketing … and More
Nov 3, 2011

With the holidays fast approaching, it's a great time for email marketing professionals to give their programs a much needed...



Digital Marketing Takes Action

Heidi Cohen
Which is Better for Mobile Shopping, Tablets or Smartphones?
Jul 7, 2011

Are you wondering whether it’s worth providing your online retail offering on tablets, particularly the iPad? Are you also facing...



A Facebook Fan is $136 in Lifetime Value, $3.60 in Media Impressions

The lifetime value of a Facebook fan is about $136 to top brands, according to this study on Facebook fan lifetime value from Syncapse and Hotspex. Another study, from Vitrue, comes up with a media impression value per Facebook fan of about $3.60. From either angle, having a framework to talk about the ROI of Facebook fan investment is priceless.  Read More >>

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Online Games, Marketing and Engagement - What Marketers Miss About FarmVille

Wide engagement with FarmVille and similar online games is the biggest web phenomenon of 2010. And while many marketers are tyring to learn from online games, most don't really understand what's behind the appeal.  Read More >>

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Can You Capitalize on DIY?

If high-end Swarovski Crystal and YouTube marketer Dynomighty can hit home runs with the same marketing strategy, it's something every online marketer should think about. The strategy in question is do-it-yourself (DIY) community marketing. DIY projects get popular with consumers when times are tight, and are they ever tight now. These very different marketers are both benefitting from the buzz, brand interaction and organic customer rewards that DIY communities create.  Read More >>

5 E-Marketing Lessons from Social Media News Links

"The stories and issues that gain traction in social media differ substantially from those that lead in the mainstream press," says the Pew Research Center's Project for Excellence in Journalism in a recent study, expanded here on Journalism.org. "But they also differ greatly from each other." These differences highlight traits in these mediums that e-marketers must understand to effectively market through social media channels.  Read More >>

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Are Ads Ubiquitous, Intrusive, Irrelevant and Offensive?

I'm reading "The Next Evolution of Marketing" by Bob Gilbreath, and he delivers an interesting message about how marketing that has meaning is more effective than traditional advertising. However, Gilbreath drives his message home behind a point that consumers are irate at ads and avoid them like deadbeats dodging collections agents. But me, I don't hate advertising, and I don't think most people care that much, either.

 Read More >>

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Social Media Revolution 2 Video

How relevant is social media? Check out Socialnomic's Social Media Revolution 2 video, an update of the viral hit Social Media Revolution. The numbers are impressive. Some highlights:

  1. Facebook gets more traffic than Google, and it's barely being used in the world's most populous country, China.
  2. Nearly every millenial has opened at least one social network account.
  3. 1 in 8 married couples met via social networks.
  4. It took radio 38 years to reach 50 million users, TV 13 years, the internet
...  Read More >>

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What Do We Really Know About Consumers?

Turns out American's didn't splurge on trivial junk during this recession, and that means many experts don't know today's consumer as well as they thought they did.  Read More >>