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THIS WEEK'S FEATURES
By Joe Keenan
Moms have become a force to be reckoned with online. According to a recent report from digital marketing and media research firm eMarketer, moms comprise more than 40 percent of the adult female Internet population.
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By Janet Driscoll Miller
Google is typically the top search engine optimization priority for Web site owners. Here are four best practices for optimizing your Web site for improved organic rankings with Google:
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BY THE NUMBERS
The core group of young adults ages 18 to 24 send and receive just as much e-mail as they text. This was among the findings from a digital media report issued recently by Experian Marketing Services.
Analyzing information across Experian’s pool of consumer data as well as its e-mail and online marketing data sources, the report uncovered several trends in consumer and business use of digital media, including:
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eM+C BLOGS
Throughout my 10-plus years covering online marketing and commerce, one nagging issue that’s remained top-of-mind for all in the space has been shopping cart abandonment and how to stop it from happening.
In fact, a survey released by PayPal on June 23 showed that 45 percent of online shoppers abandoned their carts...
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eM+C PODCAST
• How To Turn Inactive E-mail Customers Back Into Shoppers
• Live from IRCE09: Web Analytics Best Practices
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FROM THE BLOGOSPHERE
"A common ecommerce mistake is choosing a software provider before working out your requirements thoroughly. This applies to any software — not just ecommerce platforms but CRM software, BI tools, ERP systems etc. If you choose your delivery method before you have a clear understanding of what your site or system needs to do at launch and 3, 5, 10 years down the road (as best you can predict) you may find yourself boxed in to a solution that can’t do what you need it to, or facing a development timeline and cost that you didn’t bargain for."
—June 22, "The Importance of Requirements Diligence," posted by Linda Bustos, Get Elastic
NEW ARRIVALS
Companies: Equifax, an information solutions firm, and Digital Element, an IP intelligence technology provider
Product/Service: Consumer Insight Engine, a solution currently being piloted that delivers financial, demographic, lifestyle and purchase data in real time to online environments
What It Does: Helps businesses better target online content and enhance consumers’ online experiences.
Company: Responsys, a provider of on-demand e-mail and marketing automation solutions
Product/Service: The interface of Responsys' campaign management solution, Responsys Interact Campaign, is now embedded within select recommendation and targeting solutions
What It Does: Allows marketers to deliver contextual, behavioral-driven or personalized content, such as product recommendations based on like-minded customers and Web site behavior, or optimized copy and images based on real-time results of multivariate tests, into e-mail campaigns for a superior customer experience and greater marketing ROI. Responsys has partnered with Aggregate Knowledge, Baynote, Certona, Coremetrics, MyBuys, Omniture, Proclivity Systems, richrelevance and Strands for recommendation solutions, and Omniture for testing and targeting solutions.
Company: Sigma Micro, a software and outsourced e-commerce services provider for direct retailers
Product/Service: SigmaCommerce 4.4, a software suite for managing multiple direct retail channels
What It Does: Enables retailers to create new Web site themes and protect organic search engine rankings for newly redesigned sites. The new site-search tool can now place featured cross-sell products on results pages. This enables retailers to highlight relevant products for shoppers.
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FROM THE CURRENT ISSUE
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Launched by two active but frustrated fathers who grew tired of having to race to stores at all hours of the night to replenish their children's diaper supplies, Diapers.com has soared to $89 million in sales in just four and a half years.
The online retailer's mission is simple yet effective when carried out properly, which Diapers.com appears to have done: "To make moms' lives easier by delivering all the necessary baby products in a timely manner with great customer service," says CEO/Co-founder Marc Lore.
A host of emerging trends are driving the evolution of search. Advances in semantic technologies, increasing access to broadband, shifting digital...
The mobile marketing industry has seen exceptional global growth over the past 12 months. Increased collaboration between brands, wireless carriers and...
- • In Our Next Issue
- • Industry Events
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CONTACT eM+C STAFF
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Publishing Director
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Melissa Campanelli
Editor-in-Chief
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Paul Miller
Editorial Director
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