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December 18, 2008
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THIS WEEK'S FEATURES

Social Media Marketing: A Look Back, a Look Ahead, Part 2

By Chad Ciesil

This week, in the final part of this two-part series, I examine some social media marketing trends that are poised for takeoff in 2009.

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eView: TV Combined With Paid Search Equals E-commerce Success

By Steve Tobias

The big secret today in Internet marketing is that you don't have to be a marketing genius to achieve favorable ROI from your online investments. However, like the stock market in boom times, it's dangerous to be mesmerized by your gains. Many companies today aren't maximizing their Internet marketing investments, despite high effectiveness levels.

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BY THE NUMBERS

Projected Ad Spending on Social Networks Lowered to $1.2 Billion

Consumers are using social networking sites more than ever, but advertising spending in this medium has not kept pace.

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FROM THE BLOGOSPHERE

"In almost any line of business, it is customary to do some sort of background check on a person or company you may be doing business with before embarking down the relationship building and partnership route. The more you know about your future colleague or perhaps adversary, the better you can connect with them on an emotional level. This is one of the cornerstones of networking, and should also be applied to the online marketing world as well."

— Dec. 15, "Building Relationships is More Important Than Building Links Alone," posted by Loren Baker, Search Engine Journal

NEW ARRIVALS

Company: Lyris, an online marketing firm

Product/Service: Lyris HQ Mobile, an SMS texting solution

What It Does: Allows marketers to send timely, relevant and targeted text communications to opt-in audiences. Enables marketers to send one-time messages immediately, as well as on a scheduled or recurring basis to specific users. It also lets marketers target messages to individuals or groups of subscribers, providing them with exclusive offers, polls or location/event-specific coupons.

Company: Omniture, an online advertising and Web analytics company

Product/Service: App Measurement for iPhone, an extension of the measurement capabilities of Omniture SiteCatalyst, a real-time intelligence tool, to native iPhone applications

What It Does: Allows marketers to develop a better understanding of how users interact with iPhones. With this information, marketers can better measure iPhone applications as a campaign and gain insight into their effectiveness in terms of driving events — such as ad clicks, page views or purchases — which contribute to ROI.

Company: [x+1], a predictive marketing company

Product/Service: A new version of Site+1, the company's Web personalization solution

What It Does: Automatically and continuously personalizes online content on a Web site. Also includes an open data platform that allows for the integration of data from third-party data providers for more precise targeting; a tool to perform A/B and multivariate tests of alternate versions of Web pages to determine which combination of layout, graphics, content and other variables generates the best visitor response; and value-based optimization, which allows companies to focus efforts on delivering higher-value conversions.


eM+C BLOGS

Retailers Hope Today, Free Shipping Day, Improves Sales

Although the holiday shopping season may be shaping up to be a little better than expected for e-tailers, many are participating in the inaugural Free Shipping Day, taking place today. On Free Shipping Day, participating merchants are offering free shipping to online shoppers with guaranteed delivery by Christmas Eve. The day,...

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eM+C PODCAST

"Email Marketing: An Hour a Day" with Jeanniey Mullen and David Daniels
Holiday e-tail trends from Forrester Research
TM 1/13 Webinar- Idearc
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FEATURED RESOURCES

AAeMail Virtual Conference-On Demand
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FROM THE CURRENT ISSUE

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Putting a Social Touch on Network Marketing

When you break it all down, networking means two things to Internet networking equipment and network management tools and solutions provider Cisco Systems: the networking tools the San Jose, Calif.-based company manufactures, markets and sells and how it markets its products through social networking tools.

From the Trenches: A Web 2.0 E-tailer Round Table

Web 2.0, the latest phase of the Internet that encompasses collaboration and community-building tools and technologies, continues to draw the most...

Targeted Ads Coming to TV Finally

...

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