Online Marketing Strategies and Tactics
Search results for JupiterResearch
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Tips to Drive ROI via Email Targeting
October 9, 2009 From All About Email
Email marketers have heard it before: With the continued growth of email, as well as the emergence of interactive marketing outside the inbox, it's getting harder and harder to cut through the clutter and grab consumers' attention. That said, diagnosing the problem and solving it are two entirely different matters.
October 9, 2009 From All About Email
Email marketers have heard it before: With the continued growth of email, as well as the emergence of interactive marketing outside the inbox, it's getting harder and harder to cut through the clutter and grab consumers' attention. That said, diagnosing the problem and solving it are two entirely different matters.
Online Shoppers More Receptive to Behaviorally Targeted Ads Than Contextual Ones
May 28, 2009 From eM+C Weekly
Sixty-five percent of respondents to a recent survey said they pay most attention to behaviorally targeted ads. These are ads based on shoppers' aggregated online behavior gleaned from the sites they visit and reflective of their specific interests. Thirty-nine percent of respondents, on the other hand, said they pay most attention to contextually targeted ads, which are ads that are directly related to their online activity. This is a 10 percent decrease since 2007.
May 28, 2009 From eM+C Weekly
Sixty-five percent of respondents to a recent survey said they pay most attention to behaviorally targeted ads. These are ads based on shoppers' aggregated online behavior gleaned from the sites they visit and reflective of their specific interests. Thirty-nine percent of respondents, on the other hand, said they pay most attention to contextually targeted ads, which are ads that are directly related to their online activity. This is a 10 percent decrease since 2007.
5 Questions to Ask Before Building Social Media Campaigns
April 9, 2009 From eM+C Weekly
A new study concludes that interactive consumer packaged goods marketers are in an excellent position to communicate with their most influential customers — female professionals, ages 25 to 54 — using social media.
April 9, 2009 From eM+C Weekly
A new study concludes that interactive consumer packaged goods marketers are in an excellent position to communicate with their most influential customers — female professionals, ages 25 to 54 — using social media.
Study Finds Consumers Rely on Ratings, Reviews and Recommendations During Recession
February 26, 2009 From eM+C Weekly
Forty-eight percent of online shoppers plan to spend less this year, but 61 percent are positively influenced by online shopping resources, according to a new study.
February 26, 2009 From eM+C Weekly
Forty-eight percent of online shoppers plan to spend less this year, but 61 percent are positively influenced by online shopping resources, according to a new study.
February 13, 2009 From All About Email
With spring approaching, it’s time to get your broom and start sweeping out the e-mail marketing program you’ve been meaning to spruce up all winter.
Increased Spam, Phishing Attacks Top List of E-mail Marketer Challenges for 2009
January 30, 2009 From All About Email
Increased spam and phishing attacks, as well as increasing e-mail and image blocking by ISPs, top the list of marketers' concerns for 2009, according to a recent Goodmail Systems-sponsored survey conducted by JupiterResearch.
January 30, 2009 From All About Email
Increased spam and phishing attacks, as well as increasing e-mail and image blocking by ISPs, top the list of marketers' concerns for 2009, according to a recent Goodmail Systems-sponsored survey conducted by JupiterResearch.
E-mail Certification Boosts Profits
December 12, 2008 From All About Email
Marketers who use e-mail certification solutions generate 38 percent higher profits than their noncertified peers, according to a new research study from Goodmail Systems, an e-mail certification solutions provider.
December 12, 2008 From All About Email
Marketers who use e-mail certification solutions generate 38 percent higher profits than their noncertified peers, according to a new research study from Goodmail Systems, an e-mail certification solutions provider.
Optimize E-mail Marketing in a Shifting Environment, Part 2
December 4, 2008 From eM+C Weekly
This week we continue our coverage of David Daniels' Nov. 13 speech from All About eMail's Virtual Conference & Expo presented by eM+C.
December 4, 2008 From eM+C Weekly
This week we continue our coverage of David Daniels' Nov. 13 speech from All About eMail's Virtual Conference & Expo presented by eM+C.
Optimize E-mail Marketing in a Shifting Environment
November 20, 2008 From eM+C Weekly
In his keynote speech Nov. 13 during All About eMail's Virtual Conference & Expo presented by eM+C, David Daniels, vice president and research director at online market research firm JupiterResearch, noted that e-mail is still the No. 1 reason why people go online. Yet it may be at risk of losing its stronghold as the preferred channel for marketers and consumers alike.
November 20, 2008 From eM+C Weekly
In his keynote speech Nov. 13 during All About eMail's Virtual Conference & Expo presented by eM+C, David Daniels, vice president and research director at online market research firm JupiterResearch, noted that e-mail is still the No. 1 reason why people go online. Yet it may be at risk of losing its stronghold as the preferred channel for marketers and consumers alike.
November 14, 2008 From All About Email
Last week, in the first part of this two-part series, I said that in order for e-mails to be truly relevant today, their content and information must address what a customer is looking for or interested in right now. I also suggested that Web analytics data offers an excellent opportunity to do just that. Lastly, I looked at the core types of Web analytics data that should be considered and incorporated within an e-mail strategy.
November 7, 2008 From All About Email
Consumers are tightening their belts, and it doesn't look like they'll loosen them any time soon. The current economy presents a challenge for e-mail marketers, who should expect to see a dip in conversion rates across channels as they try to reach consumer inboxes with their important company and product messages.
Study Finds Blogs Have More Impact on Purchase Decisions Than Social Netorks
October 28, 2008 From Click Z Network
Blogs can have more impact on purchase decisions than social networks, a new study finds. Blogs create a conversation and trusted resource that influences purchase decision. The study, "Harnessing the Power of Blogs," sponsored research by BuzzLogic and conducted by JupiterResearch, a Forrester Research company, looks at the...
October 28, 2008 From Click Z Network
Blogs can have more impact on purchase decisions than social networks, a new study finds. Blogs create a conversation and trusted resource that influences purchase decision. The study, "Harnessing the Power of Blogs," sponsored research by BuzzLogic and conducted by JupiterResearch, a Forrester Research company, looks at the...
October 23, 2008 From eM+C Weekly
If you use local search to market your business, you've probably developed the right keywords and search phrases as part of your marketing plan and as a strategy to attract customers to your site. But have you done everything possible to leverage these efforts?
Adding Promotional Messages to Transactional E-mail Can Generate $2.9 Million in Additional Revenue
October 23, 2008 From StrongMail Systems
Redwood City, Calif., Oct. 13, 2008 – StrongMail Systems, Inc., the leading provider of on-premise solutions for marketing and transactional email, today announced that adding promotional messages to transactional email can generate $2.9 million annually in additional revenue, according to "The Transactional Messaging Imperative," a new JupiterResearch study commissioned by...
October 23, 2008 From StrongMail Systems
Redwood City, Calif., Oct. 13, 2008 – StrongMail Systems, Inc., the leading provider of on-premise solutions for marketing and transactional email, today announced that adding promotional messages to transactional email can generate $2.9 million annually in additional revenue, according to "The Transactional Messaging Imperative," a new JupiterResearch study commissioned by...
A Tale of the Tape: Pros and Cons of MySpace and Facebook
September 25, 2008 From eM+C Weekly
While advertising on social networking sites, MySpace and Facebook in particular, has become more commonplace, that doesn't mean marketers have the medium figured out. A recent report from New York-based market research firm JupiterResearch examines the pros and cons, as well as some misconceptions, of advertising on these two sites.
September 25, 2008 From eM+C Weekly
While advertising on social networking sites, MySpace and Facebook in particular, has become more commonplace, that doesn't mean marketers have the medium figured out. A recent report from New York-based market research firm JupiterResearch examines the pros and cons, as well as some misconceptions, of advertising on these two sites.
