Online Marketing Strategies and Tactics
Search results for Travelocity UK
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eSpotlight - Searching for Paradise
November 2009 From eM+C
Problem: Aqua Hotels & Resorts, a full-service chain of Hawaiian-based hotels and resorts, sought to increase website bookings, its most cost-efficient booking channel. Solution: The company hired a search engine marketing (SEM) firm to optimize its SEM efforts. Results: Online bookings, room nights and revenues have increased; higher search engine rankings have led to better brand recognition.
November 2009 From eM+C
Problem: Aqua Hotels & Resorts, a full-service chain of Hawaiian-based hotels and resorts, sought to increase website bookings, its most cost-efficient booking channel. Solution: The company hired a search engine marketing (SEM) firm to optimize its SEM efforts. Results: Online bookings, room nights and revenues have increased; higher search engine rankings have led to better brand recognition.
August 27, 2009 From eM+C Weekly
Continuing my discussion of how Bing compares and contrasts with Google, this week I highlight Bing's travel option, its "popular now" tab, what the Microsoft-Yahoo search deal means for Bing and more.
Saving the Planet 2.0
July 2008 From eM+C
What do leatherback turtles, burning forests and Harrison Ford all have in common? They're the key components of some very successful marketing campaigns launched by Conservation International, a nonprofit organization missioned to protect the richest regions of plant and animal diversity in 34 international biodiversity hot spots, wilderness areas and marine ecosystems.
July 2008 From eM+C
What do leatherback turtles, burning forests and Harrison Ford all have in common? They're the key components of some very successful marketing campaigns launched by Conservation International, a nonprofit organization missioned to protect the richest regions of plant and animal diversity in 34 international biodiversity hot spots, wilderness areas and marine ecosystems.
High-flying Deals on Demand
May 2008 From eM+C
Sales 101: One of the quickest ways to make the sale is to ask for it. Plug a generic word like "travel" into a search engine these days, and the subsequent results page is full of companies promising the lowest prices and asking Web surfers to book their next vacations using their sites. Asking for the sale amid the clamor of the dozens of other sites doing the same thing can make it tough to get the message out there.
May 2008 From eM+C
Sales 101: One of the quickest ways to make the sale is to ask for it. Plug a generic word like "travel" into a search engine these days, and the subsequent results page is full of companies promising the lowest prices and asking Web surfers to book their next vacations using their sites. Asking for the sale amid the clamor of the dozens of other sites doing the same thing can make it tough to get the message out there.
Index Says Online Customer Satisfaction on the Upswing
February 21, 2008 From eM+C Weekly
It seems as though e-commerce firms finally are listening to their customers and offering better customer service, at least according to results from the American Customer Satisfaction Index, released this week by the University of Michigan with e-commerce partner ForeSee Results.
February 21, 2008 From eM+C Weekly
It seems as though e-commerce firms finally are listening to their customers and offering better customer service, at least according to results from the American Customer Satisfaction Index, released this week by the University of Michigan with e-commerce partner ForeSee Results.
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