Search results for e-Dialog

Recipe for Email Marketing Success is a Blended Mix
August 20, 2010 From All About Email
An increasing number of consumers want marketers to know what types of offers they like, whether they're a new or returning customer, their communication preferences, and shopping habits. In fact, 64 percent of consumers want marketers to know what types of products or services they're interested in. This insight comes from Manifesto for E-mail Marketers: Consumers Demand Relevance, a recent report from e-Dialog's Centre for Digital Marketing Excellence.

How to Get Your Customers to Appreciate You
July 23, 2010 From All About Email
After too many experiences with batch-and-blast email marketing, the level of relevance consumers now expect is increasing.

Email's Influence Over Multichannel Purchasing is Powerful
July 9, 2010 From All About Email

58 percent of 13,000 consumers surveyed recently have been driven to make a purchase in a store or over the phone by a marketing e-mail, according to the recently published The Global E-mail Attitudes Survey.

5 Interesting Things I Learned This Week
July 1, 2010 From Melissa Campanelli
2. Been flogged online? The best way to deal with negative reviews that come along with being more visible in the blogosphere may come from an unlikely source: a section on Yelp's Business Owner's Guide titled "Responding to Reviews."

The Gig is Up: The One-to-Many Model of Email Marketing is Broken
June 11, 2010 From e-Dialog
With high frequency and lack of interest cited as the top reasons for consumers not opening and reading e-mail messages, a new research report from e-Dialog, a GSI Commerce (Nasdaq: GSIC) Marketing Services division, shows that more than half of U.S. and U.K. consumers’ e-mails would be opened and...

Show Me the ROI, Part 2: Making the Most of Social Email
February 12, 2010 From All About Email
In part 1 of this article last week, I talked about “social email” and how the integration of email and social media can lead to opportunities to measure the effectiveness of your social media campaigns.

Show Me the ROI, Part 1: Measuring the Effectiveness of Social Email
January 29, 2010 From All About Email
The day that social media reaches near-ubiquitous adoption is fast approaching, and the pace will only quicken as brands move beyond experimenting with social media and begin to focus on business value. Of course, how marketers should measure that value remains a mystery.

Secrets to Acquiring More Email Subscribers
November 19, 2009 From eM+C Weekly
In a session he led at last week's All About eMail Virtual Conference & Expo, presented by eM+C, Arthur Middleton Hughes, senior strategist for email marketing services provider e-Dialog, served up several techniques marketers can use to acquire more email subscribers. Here are Hughes’ tips:

Jump-start Your 2010 Email Marketing Plans by Retaining Holiday Subscribers
November 6, 2009 From All About Email
Consumers often sign up for coupon offers via email before the holiday season begins in hopes of scoring exclusive deals. That's great, but now you should look beyond the holidays and figure out how to retain these new subscribers — especially since 30 percent may become inactive by Valentine’s Day, and up to 50 percent may be dormant by the Fourth of July.

PETCO Picks e-Dialog For Email Campaigns
November 5, 2009 From e-Dialog
e-Dialog, a proven provider of advanced e-mail marketing solutions, today announced that PETCO now employs e-Dialog’s strategic services and Precision Central suite of campaign management, analysis, segmentation, data integration and reporting tools, to deploy its e-mail campaigns. As an e-Dialog client, PETCO has been able to deliver more targeted content...

The Dirty Dozen, Part 2
June 19, 2009 From All About Email
This week I discuss mistakes seven through 12 in my list of the 12 common e-mail marketing mistakes made by today's e-mail marketers.

The Dirty Dozen
June 5, 2009 From All About Email
E-mail is potentially the most powerful and cost-effective marketing method in use today. I say potentially because most marketers don't exploit e-mail to its fullest advantage. Even the most accomplished brands have been known to overlook the medium's most generous benefits. Here are the 12 most common and costly mistakes when creating an e-mail marketing strategy:

Precision Central 7.0
April 23, 2009 From eM+C Weekly
Company: e-Dialog, an e-mail marketing services and solutions provider Product/Service: Version 7.0 of Precision Central, e-Dialog's flagship integrated, Web-based e-mail campaign management, analysis, segmentation, data integration and reporting tools suite

5 Things Your CFO Wants to Know About the E-mail Marketing Budget
March 6, 2009 From All About Email
As the chief financial officer for several companies throughout my career — in good times and bad — I can tell you with utmost certainty that many CFOs are struggling with how to advise their fellow executives in today's economic climate. We only know two things for sure. First, every company is making tough decisions on where to cut expenses; in fact, your CFO is probably agonizing over such decisions as you read this article.

eDialog Appoints Laura Saati to Lead Global Retail Practice
January 29, 2009 From e-Dialog
e-Dialog, a proven provider of advanced e-mail marketing services and solutions, has appointed Laura Saati as group director, retail. With more than 20 years of experience, Saati enhances e-Dialog’s strong retail practice with her significant expertise in developing customer relationship management (CRM) solutions for retail companies, including national and regional...