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Show Me the ROI, Part 2: Making the Most of Social Email
February 12, 2010 From All About Email
In part 1 of this article last week, I talked about “social email” and how the integration of email and social media can lead to opportunities to measure the effectiveness of your social media campaigns.

 

Show Me the ROI, Part 1: Measuring the Effectiveness of Social Email
January 29, 2010 From All About Email
The day that social media reaches near-ubiquitous adoption is fast approaching, and the pace will only quicken as brands move beyond experimenting with social media and begin to focus on business value. Of course, how marketers should measure that value remains a mystery.