Search results for Return Path

Marketers Still Sending High Volumes of Email to Nonresponsive Customers
August 20, 2010 From All About Email
A majority of email marketers responding to a recent survey said they sent email at a high-frequency pace for a 19-month period despite a total lack of response from subscribers (i.e., no opens, clicks or purchases).

Deliverability Dilemmas Solved: How Hotmail's Changes Will Affect Your Marketing Programs
August 6, 2010 From All About Email
Hotmail is launching a number of new features that makes it easier for its customers to manage their inboxes.

Want to Get to the Inbox? 10 “Insiders” Tell You How
July 9, 2010 From All About Email
Nearly 20 percent of the emails marketers send today are blocked by internet service providers (ISPs) due to decreased engagement rates or spam complaints. Marketers know that reaching the inbox is essential to driving results, but many don’t know how to ensure their emails make it through to their subscribers.

Return Path Joins Forces With Yahoo!, Comcast, Cloudmark and Tucows to Combat Phishing and Spoofing of Email
June 11, 2010 From Return Path Blog
June 9, 2010 - New York - Return Path, the global leader in email deliverability and reputation management services, today announced the launch of Domain Assurance, an audit and registry service aimed at battling phishing and spoofing by enabling the widespread use of email authentication protocols. The service leverages...

Stephanie Miller's Engagement Matters: Why Good Email Gets Blocked as Bad
June 10, 2010 From Stephanie Miller
Our first step in email marketing return on investment is to reach the inbox. Sounds pretty straightforward, right? Yet, I’m always amazed at how many email marketers either don’t appreciate the negative impact of blocked messages or don’t know what they don’t know.

Return Path Partners With Sympact to Offer Marketers the Ability to Deliver Dynamically Customized and Targeted Emails to Increase Email ROI
May 28, 2010 From ReturnPath
May 19, 2010 - Return Path, the global leader in email deliverability and reputation management services, today unveiled, via a partnership with Sympact, the capability for marketers and publishers to send dynamic, targeted emails that include up-to-the-minute, real-time offers and pricing, geographic targeting and dynamic outbound linking....

Return Path Partners With 8Seconds to Offer Multivariate Email Testing
May 14, 2010 From Business Wire
NEW YORK - (Business Wire) Return Path, the global leader in email deliverability and reputation management services, today unveiled, via a partnership with 8Seconds, multivariate testing for email marketers to adapt their emails, on the fly, to take advantage of the most effective creative. ...

Return Path Debuts In-Video Email Via Partnership With Liveclicker
April 30, 2010 From ReturnPath
April 21, 2010 - Return Path, the global leader in email deliverability and reputation management services, in partnership with Liveclicker, the early leader in the emerging video commerce segment, today unveiled an in-video email solution to give marketers, and other companies sending email, a seamless and simple way to send...

Stephanie Miller's Engagement Matters: The Myth (and Potential Pitfall) of Email Revenue
March 25, 2010 From Stephanie Miller
Email works really well. It’s the reason everyone internally wants to send email messages to every subscriber for every announcement and promotion. The email team sets up these messages despite our nagging fears. We know that too many messages — especially when untargeted and self-promotional — will turn off subscribers, churn the file and risk high complaints (clicks on the "Report Spam" button), which depress inbox placement and response. We see the proof in our data: Some portion, perhaps even a majority, of the file has not opened or clicked in a really long time.

Deliverability Dilemma's Solved: Will Moving to a New IP Address Fix Our Sender Reputation?
March 12, 2010 From All About Email

Q: Our sender reputation is pretty bad. I know we need to make changes to our email program, but are we better off just moving to a clean IP address to get out from under the mess we've made?

A: It sounds so logical and works in so many other areas: When things are going badly, make a fresh start. Unfortunately, in the world of email reputation and deliverability, there are no fresh starts. Why? Well, the reason reputation metrics are so important is that they help ISPs differentiate your email from spammers. 

3 Key Email Deliverability Practices for 2010
February 26, 2010 From All About Email
Despite the rumors, email is neither dead nor dying. In fact, according to Return Path's recently published Email Delivery Imperatives report, many businesses increased the volume of email they sent in 2009 — and plan to continue to do so this year.

Email Open Rates Increase in Q4 2009
February 12, 2010 From All About Email
Email open rates increased 5.3 percent in the fourth quarter of 2009 versus the fourth quarter of 2008, according to the Q4 2009 North America Email Trends and Benchmarks report published by marketing services firm Epsilon.

20 Percent of Commercial, Permissioned Emails Never Reached Consumer Inboxes in Second Half of 2009
February 2, 2010 From ReturnPath
New York, NY - As commercial email senders increasingly turn to email marketing to help drive sales and attract new customers, problems remain in ensuring that requested emails successfully reach consumer inboxes. In the second half of 2009, 19.9% of commercial, permissioned emails never reached consumers inboxes in the United...

Deliverability Dilemmas Solved: The Skinny on Authentication
January 29, 2010 From All About Email
Q. How important is authentication? Is unauthenticated email given negative weight by ISPs? Is authenticated email given positive weight?

6 Steps to Social Marketing and Email Synergy
January 14, 2010 From eM+C Weekly
"In the history of new media, people always say, 'The old thing will die,'" said Jason Baer during a presentation at the All About Email Virtual Conference & Expo (presented on Nov. 12 by eM+C and available on demand until Feb. 16). "The new technology always forces changes in the old technology, but it doesn't kill the old technology. And I think that's where we're at now with social media and email."