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Deliverability Dilemma's Solved: Will Moving to a New IP Address Fix Our Sender Reputation?
March 12, 2010 From All About Email
Q: Our sender reputation is pretty bad. I know we need to make changes to our email program, but are we better off just moving to a clean IP address to get out from under the mess we've made? A: It sounds so logical and works in so many other areas: When things are going badly, make a fresh start. Unfortunately, in the world of email reputation and deliverability, there are no fresh starts. Why? Well, the reason reputation metrics are so important is that they help ISPs differentiate your email from spammers. 

 

3 Key Email Deliverability Practices for 2010
February 26, 2010 From All About Email
Despite the rumors, email is neither dead nor dying. In fact, according to Return Path's recently published Email Delivery Imperatives report, many businesses increased the volume of email they sent in 2009 — and plan to continue to do so this year.

 

Email Open Rates Increase in Q4 2009
February 12, 2010 From All About Email
Email open rates increased 5.3 percent in the fourth quarter of 2009 versus the fourth quarter of 2008, according to the Q4 2009 North America Email Trends and Benchmarks report published by marketing services firm Epsilon.

 

20 Percent of Commercial, Permissioned Emails Never Reached Consumer Inboxes in Second Half of 2009
February 2, 2010 From ReturnPath
New York, NY - As commercial email senders increasingly turn to email marketing to help drive sales and attract new customers, problems remain in ensuring that requested emails successfully reach consumer inboxes. In the second half of 2009, 19.9% of commercial, permissioned emails never reached consumers inboxes in the United States and Canada, a slight improvement from January - June 2009 when 20.7% of commercial, permmissioned emails failed to reach consumers inboxes, according to the new Return Path Email Deliverability Benchmark Report. European inbox placement rates fared slightly better with 15% of requested, permissioned emails never reaching consumer inboxes.