Found 11 item(s). Displaying 1-11
3 Ways to Earn Trust With Each Customer Interaction
May 14, 2010
From All About Email
In this day and age of escalating consumer threats — e.g., identity theft, data loss and sophisticated spam — consumers are understandably more sensitive to the personal data they entrust to companies, especially email marketers.
4 Email Data Capture Best Practices
February 18, 2010
From eM+C Weekly
Struggling with understanding the “what, how and why” rules of data capture? If so, you’re not alone. Many marketers view data capture as a one-time only event — asking for too much or the wrong type of information.
Adaptive Delivery
October 22, 2009
From eM+C Weekly
Company: Message Systems, an email management solutions provider
Product/Service: Adaptive Delivery, an email deliverability solution
What It Does: Enables marketers to detect email deliverabilty problems in real time and proactively take corrective action to prevent damage from blocks, excess traffic conditions and a wide range of other bounce issues.
4 Best Practices When Using E-mail Subscriptions for Data Capture
February 13, 2009
From All About Email
A powerful way to promote and capture customer channel preferences is through your e-mail subscription confirmation page. If customers have given the clear signal that they want to communicate with you by subscribing to your e-newsletter, why not use this opportunity to sign them up for your different communication channels? This year, the new channels being promoted during e-mail sign-up include SMS subscriptions, social networks and widgets.
Message Systems, WhatCounts Form Partnership
October 16, 2008
From Message Systems
LAS VEGAS, NV — 10/13/08 — At the Direct Marketing Association (DMA) Annual Conference & Exhibition, WhatCounts, a leader in comprehensive e-communication solutions for marketers and publishers, together with email platform provider Message Systems, announced a significant partnership that leverages the strengths of the two companies. Now for the first...
mobileStorm Picks Message Systems for Campaign Deliverability
October 2, 2008
From Message Systems
COLUMBIA, MD, Sept. 30, 2008 (MARKET WIRE via COMTEX) — E-mail solutions provider Message Systems announced today that Delivery Manager has been selected by mobileStorm to boost the performance of its e-mail marketing service and scale with the company's growth, while ensuring client campaign deliverability....
Direct Mail Versus E-mail: You Decide
September 5, 2008
From All About Email
For direct marketers, the print-to-online transition is an ongoing one. Consider the following facts comparing direct mail to e-mail for marketing purposes.
Acxiom Digital Implements DKIM
January 24, 2008
From eM+C Weekly
Acxiom Digital, the integrated digital marketing solutions division of
Acxiom has implemented the DKIM (Domain Keys Identified Mail) e-mail authentication standard on its IMPACT platform.
Acxiom's IMPACT platform helps marketers create and execute campaigns across multiple media channels including personalized e-mail, targeted Web sites, banner and other Web advertisements, search engines, and direct mail.