http://www.emarketingandcommerce.com/common/items/biz/emc/audio/2012/11/Rohit MP3, Final Edit.mp3
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Listen in as Rohit Bhargava, a best-selling author and speaker on digital marketing, discusses his latest book, "Likeonomics," with eM+C's Online Content Editor Caitlin Sullivan. Topics of discussion include the meaning of "likeonomics;" the connection between likability and brand trust; how social media is impacting the retail industry, both now and going forward; why consumers are seeking "desperate simplification" from brands; and much more.