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Podcast: Marketing Expert Rohit Bhargava on the Value of Likability

December 4, 2012
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Listen in as Rohit Bhargava, a best-selling author and speaker on digital marketing, discusses his latest book, "Likeonomics," with eM+C's Online Content Editor Caitlin Sullivan. Topics of discussion include the meaning of "likeonomics;" the connection between likability and brand trust; how social media is impacting the retail industry, both now and going forward; why consumers are seeking "desperate simplification" from brands; and much more. 
 

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