At its founding, Wells Fargo & Co. gained success by harnessing the Old West. The venerable bank is having a similar experience today, harnessing another wild frontier — the Internet and, in particular, the Web 2.0 space.

Moving images, whether on film or video, can create magic. The supremacy of the television commercial is based on its much overstated ability to evoke a complex emotional/rational response that results in brand awareness, sales and loyalty.

As of this writing, Apple stock is up 138 percent this year ­versus stock market darling Google’s, which is up only 54 percent. Apple also has captured significant mind share with its iPods, last year’s release of the iPhone and the fact that it now accounts for about 7 percent of the personal computer market (and a bit higher in the laptop market).

Popular Science, published by the Stockholm, Sweden-based Bonnier Group, is the world’s largest science and technology magazine, with a circulation of 1.3 million and a total audience of 7 million readers monthly. Its Web site, PopSci.com gets 550,000 to 650,000 unique visitors a month, and 6 million to 8 million page views.

“I worry that enterprise 2.0 applications are too specific. All I hear are debates about collaboration tools. Wiki? Blog? Discussion forum? Collaboration doesn’t really work if we can’t figure out where our team is collaborating. I think social media plays a big role here too. Things like Facebook are exciting, but we have to be really careful not to just clone those apps for the enterprise.”