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Research & White Papers

(Sponsored Content)
Free Whitepaper: How Amazon Raised the Bar for Customer Experience and You Can Too

Some early tests to e-commerce like product selection, convenience and fulfillment have been answered. But customer loyalty remains a challenge. Download this whitepaper to discover how new live video assistance technologies, like the Mayday button, can help online brands capture customer loyalty, reduce abandonment and boost the bottom line.
Free Whitepaper: 4 Retail Marketing Challenges (and How to Rise Above Them)

This report will explore the findings of our survey of nearly 500 retailers to get a better understanding of the current state of marketing in the retail industry, as well as the top takeaways for retailers in four key strategic areas: communication starts with data capture; state of data access and capability; the personalization factor; and attribution.

Case Studies

(Sponsored Content)
Free Case Study: How Site Personalization Helped Kiehl's Improve the Customer Experience

Kiehl's partnered with HiConversion on a personalization campaign that allowed the skincare brand to better match shoppers with the products and offers that interested them the most. In this free case study, you'll discover the impact customer motivation has on site performance and learn how to leverage behavioral targeting to improve relevancy.


(Sponsored Content)
Free Whitepaper: Live Video Assistance Delights Customers and Accelerates Online Sales

Get the report from Vee24, How Live Video Assistance Brings In-Store Experience and Results to your E-Commerce Channel. You'll discover how best-in-class merchants are using live video assistance to deliver results for shoppers and merchants that are more like traditional retail — in both customer satisfaction and sales conversion. 
Featured Resource: How Card-Linked Marketing Works

What if you could reach every buyer you wanted, with the ability to connect with each one personally? View your customers’ whole wallet spending based on their actual purchases? Precisely measure campaign results based on accurate attribution? You can. See how it works at

Mentions of Hubspot

Please Don't Go: Capturing Cart Abandonment
August 31, 2015

It's (almost) the holiday season, and you know what that means — time to watch people fill up online shopping carts, only to leave them full while you languish in agony. Recapturing cart abandoners is every online retailer's dream, but
Net-A-Porter Helping Luxury E-Commerce Thrive
August 28, 2015

This week, Net-a-Porter announced the launch of its mobile shopping app, The Net Set, to the public. The app was previously accessible by invite only. The Net Set, which is seamlessly accessible and fully shoppable, is a new type of


Free Webinar: Mapping Your Marketplace Moves

When it comes to selling on online marketplaces, there are several strategies that you should stop overthinking and just go ahead and put in place. Then there are other strategies that deserve careful consideration. So which are which? Join Luke Evans, manager, marketplaces services at ChannelAdvisor, for a study in short-term versus long-term marketplaces strategies. You'll also hear from Mackenzie Laney, marketplaces manager at, who will share how the company has made marketplaces a driving force for its sales. She’ll also share some of the successes and challenges experienced along the way.
Free Webinar: Using Google Analytics to Identify Influencers

By default, Google Analytics assigns credit to the last touchpoint prior to conversion. However, it's rare that a user converts the first time they encounter your brand. This is where influencers come into play. In this one-hour webinar, we'll show you how to use Google Analytics to identify and protect influencers, leading to smarter marketing decisions.