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Research & White Papers

(Sponsored Content)
Free Whitepaper: 4 Retail Marketing Challenges (and How to Rise Above Them)

This report will explore the findings of our survey of nearly 500 retailers to get a better understanding of the current state of marketing in the retail industry, as well as the top takeaways for retailers in four key strategic areas: communication starts with data capture; state of data access and capability; the personalization factor; and attribution.
Free Whitepaper: Guided Selling Best Practices

Get an inside look at how the experts create powerful and engaging guided selling tools for some of the world's largest brands in this best practices guide. We'll cover the four main success factors that will help any brand design, create, build and deploy a high-converting guided selling tool that drives real return on investment and enhances the customer experience.

Case Studies

(Sponsored Content)
Free Case Study: How Site Personalization Helped Kiehl's Improve the Customer Experience

Kiehl's partnered with HiConversion on a personalization campaign that allowed the skincare brand to better match shoppers with the products and offers that interested them the most. In this free case study, you'll discover the impact customer motivation has on site performance and learn how to leverage behavioral targeting to improve relevancy.


(Sponsored Content)
Featured Resource: How Card-Linked Marketing Works

What if you could reach every buyer you wanted, with the ability to connect with each one personally? View your customers’ whole wallet spending based on their actual purchases? Precisely measure campaign results based on accurate attribution? You can. See how it works at
How Do You Get Your Mail?

Everyone always wants to know "How do you get your mail?" Now you can see for yourself with a video tour of the postal archive and the folks that make it happen, including how it all ends up in the most comprehensive database of mail in the world.

Mentions of Hubspot

Viewing, Shaping and Spreading Messages Through Social Media
August 18, 2014

Whoever wrote, "If content is king, then context is queen," couldn't have been more right. When it comes to social media marketing, and advertising in particular, the context of a platform must define how a brand is represented. The language
Left or Right: Where Should the Button Go?
August 11, 2014

Did you know this Wednesday International Left Handers Day? I didn't know either. When it was first brought to my attention, some interesting thoughts crossed my mind. The first was how wonderful that left handers, who make up only 10


Free Webinar: Using Google Analytics to Identify Influencers

By default, Google Analytics assigns credit to the last touchpoint prior to conversion. However, it's rare that a user converts the first time they encounter your brand. This is where influencers come into play. In this one-hour webinar, we'll show you how to use Google Analytics to identify and protect influencers, leading to smarter marketing decisions.
Free Webinar: 3 Things You Can Still Do to Prepare for Holiday Traffic Spikes

Getting ready for holiday traffic spikes can create a lot of stress and anxiety for teams responsible for making sure everything goes perfectly. Luckily there's still three things you can do to prepare — even after code lock. Make sure you're ready for holiday traffic spikes by registering for this free webinar today!