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Research & White Papers

(Sponsored Content)
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Free Whitepaper: 4 Retail Marketing Challenges (and How to Rise Above Them)

This report will explore the findings of our survey of nearly 500 retailers to get a better understanding of the current state of marketing in the retail industry, as well as the top takeaways for retailers in four key strategic areas: communication starts with data capture; state of data access and capability; the personalization factor; and attribution.
whitepapers
Free Whitepaper: Guided Selling Best Practices

Get an inside look at how the experts create powerful and engaging guided selling tools for some of the world's largest brands in this best practices guide. We'll cover the four main success factors that will help any brand design, create, build and deploy a high-converting guided selling tool that drives real return on investment and enhances the customer experience.
 

Case Studies

(Sponsored Content)
casestudies
Free Case Study: How Site Personalization Helped Kiehl's Improve the Customer Experience

Kiehl's partnered with HiConversion on a personalization campaign that allowed the skincare brand to better match shoppers with the products and offers that interested them the most. In this free case study, you'll discover the impact customer motivation has on site performance and learn how to leverage behavioral targeting to improve relevancy.
 
 

Video

(Sponsored Content)
video
Featured Resource: How Card-Linked Marketing Works

What if you could reach every buyer you wanted, with the ability to connect with each one personally? View your customers’ whole wallet spending based on their actual purchases? Precisely measure campaign results based on accurate attribution? You can. See how it works at cardlytics.com.
video
How Do You Get Your Mail?

Everyone always wants to know "How do you get your mail?" Now you can see for yourself with a video tour of the postal archive and the folks that make it happen, including how it all ends up in the most comprehensive database of mail in the world.
 
 
 
 

Mentions of Hubspot

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Editor's Note: eM+C Daily to Bid Farewell
July 28, 2014

After seven years of insightful and informative daily coverage of the digital marketing world, we here at the Target Marketing Group (TMG) have decided to cease publication of eM+C Daily. The last issue of eM+C Daily will be delivered to
mentions
5 E-Commerce Lessons We Can Take From the World Cup
July 28, 2014

Just like the World Cup, global e-commerce is big business and to score, businesses have to be at the top of their game. Despite its huge market potential, e-commerce conversion rates hover around 3 percent on desktops and a paltry
 

Webinars

webinars
Free Webinar: Using Google Analytics to Identify Influencers

By default, Google Analytics assigns credit to the last touchpoint prior to conversion. However, it's rare that a user converts the first time they encounter your brand. This is where influencers come into play. In this one-hour webinar, we'll show you how to use Google Analytics to identify and protect influencers, leading to smarter marketing decisions.
webinars
Free Webinar: 3 Things You Can Still Do to Prepare for Holiday Traffic Spikes

Getting ready for holiday traffic spikes can create a lot of stress and anxiety for teams responsible for making sure everything goes perfectly. Luckily there's still three things you can do to prepare — even after code lock. Make sure you're ready for holiday traffic spikes by registering for this free webinar today!