Current Headlines - May 18, 2012
Newly minted shares of Facebook were due to start trading shortly after 11 a.m. ET Friday, sending investors scrambling for a piece of one of the hottest IPOs to ever hit the tape. CEO Mark Zuckerberg opened the NASDAQ exchange...
The Kindle Fire is Amazon.com's best-selling product, the company said in its first-quarter-earnings release. And it's being treated that way by the Amazon ad sales team. Amazon is pitching ads on the device's welcome screen, according to an executive at...
Bruce Seidel is confident the future of food television won't be seen on television. Which is why the Food Network and Cooking Channel veteran has checked out of network TV to oversee the launch of YouTube's latest original content channel,...
To support small and midsized businesses (SMBs) in finding e-commerce solutions best suited to their needs, Forrester Research surveyed the capabilities of 29 B-to-C e-commerce platform providers in North America and Europe that focus to a significant extent on serving...
Social media advertising revenues in the United States will grow from $3.8 billion in 2011 to $9.8 billion in 2016, according to BIA/Kelsey’s U.S. Local Media Forecast (2011-2016). The leap would represent a compound annual growth rate (CAGR) of 21...
Are you using social media to keep your existing customers happy? Do you want to figure out how to drive revenue from existing customers through the social channel? This post will give you five tips to gain more revenue from your...
Gaining market share without sacrificing profit means having accurate information to price products high enough to maximize revenue and low enough to close sales. Ugam Interactive, a leader in competitive intelligence, has identified six key ways that retailers can use...
Company: Silverpop, a digital marketing technology provider Product/Service: Social Pull, a free Facebook application that helps marketers easily create landing pages and social forms to capture customer information What it Does: Social Pull is an e-tailing suite that enables marketers to collect...
Company: iPerceptions, a web analytics company Product/Service: Comment Cards, functionality to help turn online complaints into actionable CRM What It Does: Enables companies to segment comments by type to isolate specific issues, respond to prominent comments and immediately take action. This tool includes a...
Company: Alliant, a provider of predictive segmentation solutions for multichannel marketers Product/Service: Alliant Consumer Audiences, a behavioral list-selection platform What it Does: The platform allows multichannel marketers and mailers to tap into transactional response and performance segmentation criteria to enable more intelligent acquisition marketing campaigns....
Company: Marketfish, an automated lead-generation platform for list marketing Product/Service: Marketfish Customer Insights, a tool that generates reports on demographic and behavioral patterns of current customers to improve marketing strategies What it Does: Allows marketers to filter demographic data quickly and easily, enabling...
Company: Experian QAS, a provider of verification software and data management services for marketing campaigns Product/Service: Prospect IQ, a data enhancement product What it Does: Prospect IQ enables organizations to gain a deeper understanding of their consumers by leveraging Experian ConsumerView data and make...
Archived Headlines
Strategies for Leveraging Customer Insight Data
May 17, 2012
