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eMarketing & Commerce (eM+C) magazine presents:
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Mar 12, 2010
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International Email Marketing Metrics Benchmark Study
How do your email programs measure up against peers worldwide? Silverpop analyzed 7000 emails sent to 188 countries to find the answers. Our latest study offers valuable benchmarks to help you evaluate whereyou stand.
Download your copy from Silverpop today! |
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5 Ways to Win Back Lapsed Customers With Email
In any direct marketing business, it's a foundational problem when previous buyers stop engaging with the retailer or brand. Sometimes referred to as the "leaky bucket" problem in direct marketing, customer attrition impacts all areas of the business. It impairs...
IN THE NEWS THIS WEEK
StrongMail Debuts Social Studio
From StrongMail Systems
Redwood City, Calif., March 10, 2010 – StrongMail, a leading provider of online marketing solutions for email and social media, today announced the launch of Social Studio™, a centralized campaign management application that is now being made available to...
FROM THE BLOGOSPHERE
Everything You Wanted to Know But Were Afraid to Ask
From E-mail Precisely
[I]n order to fight inactivity and drive engagement the messages you are sending need to be relevant. Of course you can drive relevance based on key data points and engagement metrics, BUT we should also be asking customers directly about their behavior, shopping preferences, e-mail preferences, social/mobile usage, and brand experience.
Read full story at E-mail Precisely...
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JOB CONNECTION
VersionOne
GA, United States
Dell, Inc.
Austin, TX, United States
Wine & Spirits Wholesalers of America, Inc.
Washington, DC, United States
Citizens Financial Group
Westwood, MA, United States
IACP
Alexandria, VA, United States
FROM eMarketingAndCommerce.com
Best Practices for Managing Paid Search in a Cross-Channel Environment, Part 2
Cross-channel attribution allows marketers to give credit to clicks and channels that contributed to ultimate purchases, not just last clicks. The goal is to have one cross-channel pixel on your site for all channels. Then tweak your attribution settings to...
Young Affluents Love to Go Social Shopping
Many young affluents are using a social networking niche — social shopping sites — at least according to a new report from Unity Marketing....
Double-Digit Growth Forecasted for Online Retail in the U.S. and Western Europe
Online retail in both the U.S. and Western Europe remains poised for a robust period of double-digit growth over the next five years, according to two new forecasts by Forrester Research Inc....
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To advertise in this e-newsletter, please contact Rob Yoegel, Vice President/eMedia, at (215) 238-5344 or e-mail ryoegel@napco.com.
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