eMarketing & Commerce (eM+C) magazine presents: Jan 29, 2010
eMarketing & Commerce (eM+C) - All About Email
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Show Me the ROI, Part 1: Measuring the Effectiveness of Social Email
By Ben Ardito
The day that social media reaches near-ubiquitous adoption is fast approaching, and the pace will only quicken as brands move beyond experimenting with social media and begin to focus on business value. Of course, how marketers should measure that value...
How to Successfully Integrate Video Into Email
By Joe Keenan
As marketers scramble to integrate video into any and every marketing media they can, email has emerged as a focal point. In a Jan. 28 webinar from WhatCounts, an e-communications solutions provider, David Daniels, founder of the online consulting firm...
Deliverability Dilemmas Solved: The Skinny on Authentication
By George Bilbrey
Q. How important is authentication? Is unauthenticated email given negative weight by ISPs? Is authenticated email given positive weight?...
IN THE NEWS THIS WEEK
StreamSend Launches Email Preview
From StreamSend
Sacramento, CA, January 27, 2010 --(PR.com)-- StreamSend, a leading email marketing software provider, has introduced Email Analyzer, a new tool that helps businesses boost deliverability and overall email effectiveness by enabling marketers to test for potential spam...
ClickMail Marketing Launches New Deliverability Tool
From ClickMail Marketing
MIAMI, FL (January 22, 2009) ClickMail Marketing, the vendor-neutral, value-added reseller of the nation's largest selection of Email Service Providers, launched an advanced, new email deliverability product at the opening session of the MarketingSherpa 2010 Email Summit....
FROM THE BLOGOSPHERE
Facebook Integrating With the First & Largest Social Network
From EmailExperience.org

"This week Facebook will begin giving marketers the ability to collect email address from users of our Facebook applications. This is welcome news and opens up a world of possibilities for creating integrated programs that leverage the strengths of each channel to drive business objectives and richer customer experiences.

—Jan. 25, "Facebook Integrating With the First & Largest Social Network," posted by Nicholas Einstein, Email Experience Council Blog

Read full story at EmailExperience.org...

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Thorin McGee
Managing Editor
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JOB CONNECTION

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FROM eMarketingAndCommerce.com
Social Search: Changing the Game on Search Engine Rankings
A recent report from comScore's qSearch 2.0 service indicated that more than 750 million people conducted online searches during the month of August 2007, and that amounts to 95 percent of the world's Internet audience....
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Bringing Your Brand to Life(casting)
The biggest threat to privacy today isn't from governments, corporations, hackers or terrorists. It's from people who use the latest social-media technologies to broadcast events of their lives, from minutiae to rites of passage, so that anyone can see them....
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Affiliate Marketing Is Dead
Affiliate marketing is dead. Long live affiliate marketing. But before you accuse me of being some Chicken Little type or just another clown infatuated with hyperbole, let me explain. The way affiliate marketing was done back in the 1990s — and still...
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