The usual email marketing metrics have long been benchmarked and trended — delivery, open and click rates in particular. Clearly, other metrics make the short list on a lot of marketing managers’ dashboards, too, including conversion rate, unsubscribe rate and...
An increasing number of consumers want marketers to know what types of offers they like, whether they're a new or returning customer, their communication preferences, and shopping habits. In fact, 64 percent of consumers want marketers to know what types...
A majority of email marketers responding to a recent survey said they sent email at a high-frequency pace for a 19-month period despite a total lack of response from subscribers (i.e., no opens, clicks or purchases)....
"One of the big reasons for the lack of response is that your newsletter is a stranger to your readers. You can’t send them a newsletter whenever you feel like it and hope they’ll respond. Response is directly related to frequency. Muck up on frequency and the rest of the four points don’t even matter." — Sean D'Souza, Aug. 10
EMERYVILLE, Calif., Aug 19, 2010 (BUSINESS WIRE)— The board of directors of Lyris, Inc., the online marketing expert, today announced that it has appointed Wolfgang Maasberg as President and Chief Executive Officer and as a member of the company's board...
Ottawa, Ontario (August 17, 2010) - Campaigner, a leading email marketing service provider, today introduced new features aimed at making the service even faster and easier for small businesses to use, regardless of their level of marketing expertise.
So, how should marketers redefine their back-to-school efforts to capitalize this time of year? To capture peoples’ interests during the active summer season, marketers must incorporate multichannel efforts to facilitate on- and offline engagement. Search continues to be a proven...
Hennerberg discovered that during each quarter of 2009, the average email word count fell. In the first quarter, the average word count was 429. By the fourth quarter, that average had fallen 14 percent to 370 words (perhaps in response to the holiday...
With the all-important fourth quarter holiday shopping season quickly approaching, a panel of retail experts doled out some pointers last week to help cross-channel merchants capitalize on the busy months ahead....
6 Ways Dell Uses Social Media to Drive Sales and Improve the Customer Experience
In her keynote presentation at last week's eTail East conference in Baltimore, Zita Cassizzi, vice president of Dell.com, discussed how the computer technology giant has used social media to engage consumers online and ultimately drive sales....
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