eMarketing & Commerce (eM+C) magazine presents: Mar 12, 2010
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SilverpopInternational Email Marketing Metrics Benchmark Study
How do your email programs measure up against peers worldwide? Silverpop analyzed 7000 emails sent to 188 countries to find the answers. Our latest study offers valuable benchmarks to help you evaluate whereyou stand.
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40 Percent of Marketers Spend Less Than $100,000 on Email Marketing
Despite the renaissance of sorts email marketing has experienced during the recession, many companies spend less than $100,000 on their email marketing budgets and dedicate only one to two employees to managing the channel....
5 Ways to Win Back Lapsed Customers With Email
In any direct marketing business, it's a foundational problem when previous buyers stop engaging with the retailer or brand. Sometimes referred to as the "leaky bucket" problem in direct marketing, customer attrition impacts all areas of the business. It impairs...
Deliverability Dilemma's Solved: Will Moving to a New IP Address Fix Our Sender Reputation?
By George Bilbrey

Q: Our sender reputation is pretty bad. I know we need to make changes to our email program, but are we better off just moving to a clean IP address to get out from under the mess we've made?

A: It...

IN THE NEWS THIS WEEK
StrongMail Debuts Social Studio
From StrongMail Systems
Redwood City, Calif., March 10, 2010 – StrongMail, a leading provider of online marketing solutions for email and social media, today announced the launch of Social Studio™, a centralized campaign management application that is now being made available to...
Paula's Choice Cosmetics Doubles Email Marketing Revenue With Lyris
From Lyris

EMERYVILLE, CA. – March 10, 2010 - Lyris, Inc. today announced that Paula's Choice Inc., a provider of cosmetics and skin care products, is using Lyris HQ to manage its online marketing campaigns. Leveraging Lyris HQ's email marketing and email...

FROM THE BLOGOSPHERE
Everything You Wanted to Know But Were Afraid to Ask
From E-mail Precisely
[I]n order to fight inactivity and drive engagement the messages you are sending need to be relevant. Of course you can drive relevance based on key data points and engagement metrics, BUT we should also be asking customers directly about their behavior, shopping preferences, e-mail preferences, social/mobile usage, and brand experience.
Read full story at E-mail Precisely...

Contact eMarketing & Commerce (eM+C) Staff  View All Staff
Peggy Hatch
Group President/Publishing Director
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Melissa Campanelli
Editor-in-Chief
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 Kevin Landers
Vice President / Group Publisher
klanders@napco.com

Thorin McGee
Managing Editor
tmcgee@napco.com
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JOB CONNECTION

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GA, United States

Dell, Inc.
Austin, TX, United States

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IACP
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FROM eMarketingAndCommerce.com
Google logo Best Practices for Managing Paid Search in a Cross-Channel Environment, Part 2
Cross-channel attribution allows marketers to give credit to clicks and channels that contributed to ultimate purchases, not just last clicks. The goal is to have one cross-channel pixel on your site for all channels. Then tweak your attribution settings to...
Click to Continue | Share: Share on Twitter - Best Practices for Managing Paid Search in a Cross-Channel Environment, Part 2 Share on LinkedIn - Best Practices for Managing Paid Search in a Cross-Channel Environment, Part 2 Share on Facebook - Best Practices for Managing Paid Search in a Cross-Channel Environment, Part 2 Email Story
Young Affluents Love to Go Social Shopping
Many young affluents are using a social networking niche — social shopping sites — at least according to a new report from Unity Marketing....
Click to Continue | Share: Share on Twitter - Young Affluents Love to Go Social Shopping Share on LinkedIn - Young Affluents Love to Go Social Shopping Share on Facebook - Young Affluents Love to Go Social Shopping Email Story
Double-Digit Growth Forecasted for Online Retail in the U.S. and Western Europe
Online retail in both the U.S. and Western Europe remains poised for a robust period of double-digit growth over the next five years, according to two new forecasts by Forrester Research Inc....
Click to Continue | Share: Share on Twitter - Double-Digit Growth Forecasted for Online Retail in the U.S. and Western Europe Share on LinkedIn - Double-Digit Growth Forecasted for Online Retail in the U.S. and Western Europe Share on Facebook - Double-Digit Growth Forecasted for Online Retail in the U.S. and Western Europe Email Story

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To advertise in this e-newsletter, please contact Rob Yoegel, Vice President/eMedia, at (215) 238-5344 or e-mail ryoegel@napco.com.
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