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eMarketing & Commerce (eM+C) magazine presents:
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Feb 26, 2010
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The 4 Most Overlooked Touchpoints to Grow Your Email Database
By Clint Kaiser
From a marketer’s point of view, every customer or prospect interaction is an opportunity. It’s a chance to generate revenue, foster loyalty, win back a former customer or gather data. For an email marketer, capturing the email address is crucial. ...
3 Things Every Email Marketer Needs to Know About the iPad
By Joel Book
There are skeptics and there are fanatics, but one thing is certain: Email marketers will be jumping at the chance to capitalize on Apple’s iPad. The real question is whether these marketers will fall flat on their faces. Marketers will...
3 Key Email Deliverability Practices for 2010
Despite the rumors, email is neither dead nor dying. In fact, according to Return Path's recently published Email Delivery Imperatives report, many businesses increased the volume of email they sent in 2009 — and plan to continue to do so...
IN THE NEWS THIS WEEK
Epsilon Expands Marketing Relationship with La Quinta Inns & Suites
From Epsilon
Dallas, Texas - February 25, 2010 - Alliance Data Systems Corporation (NYSE: ADS), a leading provider of loyalty and marketing solutions derived from transaction-rich data, today announced that its Epsilon subsidiary has signed a new multi-year agreement with Dallas-based La...
FROM THE BLOGOSPHERE
12 Ways to Engage Susbscribers
From Blue Sky Factory Blog
If your subscribers know you and love you, they will want to receive communications from you. When your email lands in their inbox, make sure they know it’s from you. Whether it’s consistency with send days and times (e.g. a daily email would be expected and looked for at the same time each day), a recognizable from name, or branding in the subject line, make it obvious that the email’s from you. Giving recipients a sneak peek into the email’s content helps too! Read full story at Blue Sky Factory Blog...
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JOB CONNECTION
VersionOne
GA, United States
Dell, Inc.
Austin, TX, United States
Wine & Spirits Wholesalers of America, Inc.
Washington, DC, United States
Citizens Financial Group
Westwood, MA, United States
IACP
Alexandria, VA, United States
FROM eMarketingAndCommerce.com
Melissa Campanelli's The View From Here: Sears Experiments With a New Google Email Tool
The most interesting news of the week came to me via an email alert from Chad White, research director of Smith-Harmon, a Responsys company, and founder of the Retail Email Blog. The alert said...
Gains in Website Traffic, Brand Awareness Biggest Wins for Marketers Last Year
The two biggest wins for online marketers in 2009 were increased website traffic and increased brand awareness, at least according to an eM+C/eROI survey of 678 online marketers conducted last fall. The findings are included in a recently published whitepaper...
11 Tactics to Ensure Your Website Makes the Grade, Part 2
Employing these tips will help ensure that your website is driving sales, leads and loyalty. The explosion of social media and various other marketing channels means your brand is more exposed, which, in turn, creates an overall increase in site...
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Top of Page
To advertise in this e-newsletter, please contact Rob Yoegel, Vice President/eMedia, at (215) 238-5344 or e-mail ryoegel@napco.com.
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