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Dec 16, 2011
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eMarketing & Commerce (eM+C) presents:
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Editor's Note
A note to our readers: This will be the last all about eMail e-newsletter we publish. While it's bittersweet, we’re not abandoning email marketing coverage! You'll be able to find the informative and analytical email marketing articles you've...
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6 Email Marketing Predictions for 2012
By Wikus Engelbrecht
As 2011 draws to a close, our thoughts race ahead to the campaign plans of tomorrow. What should the forward-thinking email marketer be considering as part of their email program for 2012? To help with this question,...
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FROM THE BLOGOSPHERE
5 Email Marketing Tips for Increased Open Rates
From TopRank Online Marketing Blog
"Studies show that adding a personalized feel to an email can be key in increasing open rates. Instead of sending the email from sales@company.com instead utilize the first and last name of a company employee. Setting up an email to send out messages on behalf of a company CEO or President can have a large impact on open rates. Also note that many spammers send out emails with female first names (without a last name) so be aware of this spamming trend and try to avoid it." — Ashley Zeckman, Dec. 8 Read Full Article...
IN THE NEWS THIS WEEK
Open Rates Increase Over Previous Quarter and Year
From Direct Marketing Association
The Direct Marketing Association's Email Experience Council and Epsilon today released the Q3 2011 North America Email Trends and Benchmarks Results, which show a 7.1 percent increase in open rates from this year's second quarter and a 7.8 percent increase...
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5 Huge Email Marketing Mistakes You Can Fix Now
From The Email Marketing Chronicles
Let’s face the facts: It takes time to create a single email marketing campaign, much less a kick-butt email program. Marketers need to automate at every opportunity if they're to focus on the return on...
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Record Promotional Email Marketing Volume Drives Thanksgiving Sales
From Responsys
Responsys announced that promotional email marketing volume during the Thanksgiving holiday weekend hit an all-time high, helping to drive significant increases in online sales. "Over the five-day holiday weekend, promotional email volume sent by major retailers was up 27 percent...
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JOB CONNECTION
American Theological Library Association
Chicago, IL, USA
Education Northwest
Portland, OR, United States
Schneider Associates
Boston, MA, United States
Bluemercury, Inc.
Washington, DC, United States
FROM eMarketingAndCommerce.com
Building a Mobile Presence
Mobile is a revolution. The power of the personal mobile device has created the potential for businesses to build stronger and more mutually valuable relationships with their customers. Nothing gets a marketer closer to their customer than...
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Top of Page
To advertise in this e-newsletter, please contact Ambrose Crenshaw, Director of eMedia, at (215) 238-5283 or e-mail acrenshaw@napco.com.
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Copyright ©2011 | North American Publishing Company | All Rights Reserved
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There’s still a lot of shopping to be done before Santa jumps on his sleigh. More than 4 percent of consumers say they're delaying the holiday retail ordeal until the final two weeks of December. Whether they’re...
Yes, it’s time to start planning for post-holiday email promotions. This report examines the volume, word count, days of delivery and time of delivery of 2010-2011 post-holiday emails with the word “Christmas” or “holiday” in the subject...
Return Path announced findings from its second global report on the impact mobile is having on email viewership. The study looks at data from April 2011 to September ...
Emma, a web-based communications service that helps small and midsize businesses manage their email campaigns, newsletters and online surveys, announced a national partnership with the Startup America Partnership, an organization working to help young companies grow...
Experian CheetahMail has released new data indicating that deeper discounts are being offered through email more frequently this year. The percentage of campaigns offering 50 percent off is up 30 percent this holiday season compared with the...
