eMarketing & Commerce (eM+C) magazine presents: Sep 2, 2010
eMarketing & Commerce (eM+C) - eM+C Weekly
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6 Best Practices for Holiday Email Campaign Success
By Melissa Campanelli
August may be the busiest month of the year for email marketers because it's usually when they begin planning their holiday email campaigns. How much should they increase their email volume? Which days should they send their holiday messages? How...
4 Easy Steps to Social Search Success
By Arnel Leyva
For multichannel marketers to get the maximum return on social media assets like articles, videos and images, they must treat them like PR professionals treat well-timed news releases....
BY THE NUMBERS
Consumers Quickly Abandon Slow-Loading Sites
Thirty-two percent of web users wait no longer than five seconds for a web page to load, according to a national survey examining consumers’ web and mobile performance expectations. The June surveyof 1,004 web and mobile users was conducted by...
FROM THE BLOGOSPHERE
How To Use Your Bounce Rate For Link Building Purposes
From Search Engine Land
" ... a lower bounce rate is usually a good thing; however, it could also indicate that the user simply did not find what he or she was looking for initially, which could indicate a problem with whatever method was used to come to the page."  — Julie Joyce, Aug. 31

Read Full Article...

NEW ARRIVALS
Constant Contact's New Social Sharing Functions

Company: Constant Contact, a provider of email, social media and event marketing, and online survey tools for small organizations

Product/Service: The addition of social sharing functions to Constant Contact's email marketing tools

What it Does: Allows users to easily include a Facebook "Like" button to their email messages so Facebook friends can share their messages on their Facebook pages. In addtion, users can add a "Tweet and Share" option to their messages, which enables users to post their email campaigns to their Twitter feeds. After sending an email, users can also tweet it again — or share it on Facebook or other social networks. In addition to leveraging Facebook's "Like" button, Constant Contact is the first email service provider to make Twitter's new "Tweet" button available for email sharing.

Share: Share on Twitter - Constant Contact's New Social Sharing Functions Share on LinkedIn - Constant Contact's New Social Sharing Functions Share on Facebook - Constant Contact's New Social Sharing Functions Email Story
StrongMail's Social Direct Campaign Management and Analytics Tool

Company: StrongMail, a provider of online marketing solutions for email and social media

Product/Service: Social Direct, a social media campaign management and analytics solution

What it Does: Enables marketers to monitor, target and measure their investments in social channels using proven principles from direct marketing.

Share: Share on Twitter - StrongMail's Social Direct Campaign Management and Analytics Tool Share on LinkedIn - StrongMail's Social Direct Campaign Management and Analytics Tool Share on Facebook - StrongMail's Social Direct Campaign Management and Analytics Tool Email Story

Contact eMarketing & Commerce (eM+C) Staff  View All Staff
Peggy Hatch
Group President/Publishing Director
phatch@napco.com

Melissa Campanelli
Editor-in-Chief
mcampanelli@napco.com

Kevin Landers
Vice President / Group Publisher
klanders@napco.com

Thorin McGee
Managing Editor
tmcgee@napco.com

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FROM eMarketingAndCommerce.com
Stephanie Miller A 'Back-to-Business' Email Optimization Checklist
Back to school is also back-to-business time. Set aside a few hours this final week of summer to freshen up your email program and take advantage of the silence before the rush. Here are six ways to quickly improve reader...
Click to Continue | Share: Share on Twitter - A 'Back-to-Business' Email Optimization Checklist Share on LinkedIn - A 'Back-to-Business' Email Optimization Checklist Share on Facebook - A 'Back-to-Business' Email Optimization Checklist Email Story
Podcast: Wells Fargo's Doug Loots on the Search/Social Connection Podcast: Wells Fargo's Doug Loots on the Search/Social Connection
Listen in as Doug Loots, e-business and online marketing manager for Wells Fargo, discusses best practices around integrating search engine optimization and social marketing, and how the combination can bring marketing success....
Click to Continue | Share: Share on Twitter - Podcast: Wells Fargo's Doug Loots on the Search/Social Connection Share on LinkedIn - Podcast: Wells Fargo's Doug Loots on the Search/Social Connection Share on Facebook - Podcast: Wells Fargo's Doug Loots on the Search/Social Connection Email Story

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To advertise in this e-newsletter, please contact Rob Yoegel, Vice President/eMedia, at (215) 238-5344 or e-mail ryoegel@napco.com.
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