August may be the busiest month of the year for email marketers because it's usually when they begin planning their holiday email campaigns. How much should they increase their email volume? Which days should they send their holiday messages? How...
For multichannel marketers to get the maximum return on social media assets like articles, videos and images, they must treat them like PR professionals treat well-timed news releases....
Thirty-two percent of web users wait no longer than five seconds for a web page to load, according to a national survey examining consumers’ web and mobile performance expectations. The June surveyof 1,004 web and mobile users was conducted by...
" ... a lower bounce rate isusually a good thing; however, it could also indicate that the user simply did not find what he or she was looking for initially, which could indicate a problem with whatever method was used to come to the page." — Julie Joyce, Aug. 31
Company: Constant Contact, a provider of email, social media and event marketing, and online survey tools for small organizations
Product/Service: The addition of social sharing functions to Constant Contact's email marketing tools
What it Does: Allows users to easily include a Facebook "Like" button to their email messages so Facebook friends can share their messages on their Facebook pages. In addtion, users can add a "Tweet and Share" option to their messages, which enables users to post their email campaigns to their Twitter feeds. After sending an email, users can also tweet it again — or share it on Facebook or other social networks. In addition to leveraging Facebook's "Like" button, Constant Contact is the first email service provider to make Twitter's new "Tweet" button available for email sharing.
Back to school is also back-to-business time. Set aside a few hours this final week of summer to freshen up your email program and take advantage of the silence before the rush. Here are six ways to quickly improve reader...
Podcast: Wells Fargo's Doug Loots on the Search/Social Connection
Listen in as Doug Loots, e-business and online marketing manager for Wells Fargo, discusses best practices around integrating search engine optimization and social marketing, and how the combination can bring marketing success....
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