|
eMarketing & Commerce (eM+C) magazine presents:
|
Feb 4, 2010
|
|
|
|
|
|
7 Principles of the Semantic Web
By David Siegel
Get ready, the next 10 years won’t be anything like the previous 10. Many processes will invert — in favor of customers. No longer will you “push” things through the supply chain. Instead, customers will “pull” items through. Consumers will...
FROM THE BLOGOSPHERE
Click To Conversion Time (Part I): What This Metric Can Tell You About Your Clientele
From Search Engine Land
"An often-overlooked metric is the time taken from the first click on an ad to the final conversion of the keyword. That is, the total conversion time for a keyword in a given campaign. While this metric may seem relatively unimportant to ROI (for instance), it can help you understand your clients and also help you better manage your campaigns."
— Jan. 29, "Click To Conversion Time (Part I): What This Metric Can Tell You About Your Clientele," posted by Sidharth Shah, Search Engine Land Read full story at Search Engine Land...
NEW ARRIVALS
Mobile Self-Service Coupon Software
Company: Money Mailer, a direct marketing services firm Product/Service: Mobile self-service text coupon software What It Does: Provides local businesses, such as neighborhood restaurants, the ability to send text messages to their customers during special promotional periods and slow sales days.
Quantivo 4
Company: Quantivo, an on-demand behavioral analytics provider Product/Service: Quantivo 4, the newest version of Quantivo's flagship behavioral targeting service What It Does: Enables marketers and marketing analysts to ask and answer complex questions about customer behavior in seconds, without the need for querying languages or code.
|
JOB CONNECTION
Modern Postcard
Carlsbad, CA, United States
Modern Postcard
Carlsbad, CA, United States
Philips
Stamford, CT, United States
PlatformQ
Needham, MA, United States
FROM eMarketingAndCommerce.com
|
Melissa Campanelli's The View From Here: 3 Great Things I Learned at the Email Evolution Conference
I attended the Email Experience Council's Email Evolution Conference in Miami earlier this week. Besides meeting many of my "virtual" contacts in person, doing some great networking, gathering content for our e-newsletters and acquiring leads for future cover...
Michael Della Penna's Conversations: A Marketer's 12-Step Program to Accepting Social Media
The rise of social media as a critical communication channel cannot be ignored. In fact, according to a 2009 Nielsen study, social media has overtaken email as the most popular online consumer activity. Yet it remains the most...
Show Me the ROI, Part 1: Measuring the Effectiveness of Social Email
The day that social media reaches near-ubiquitous adoption is fast approaching, and the pace will only quicken as brands move beyond experimenting with social media and begin to focus on business value. Of course, how marketers should measure that value...
How to Successfully Integrate Video Into Email
As marketers scramble to integrate video into any and every marketing media they can, email has emerged as a focal point. In a Jan. 28 webinar from WhatCounts, an e-communications solutions provider, David Daniels, founder of the online consulting firm...
|
|
|
Top of Page
To advertise in this e-newsletter, please contact Rob Yoegel, Vice President/eMedia, at (215) 238-5344 or e-mail ryoegel@napco.com.
|
Copyright ©2010 | North American Publishing Company | All Rights Reserved
1500 Spring Garden Street, 12th Floor | Philadelphia, PA 19130 USA | (215) 238-5300
Privacy Policy
All articles are protected by United States copyright and other intellectual property laws and may not be reproduced, rewritten, distributed, re-disseminated, transmitted, displayed, published or broadcast, directly or indirectly, in any medium without the prior written permission of North American Publishing Company.
|
|
