American businesses won't cut quite everything amid economic concerns. They'll continue to invest in key online marketing programs such as e-mail and search engine marketing in the coming year.

You only have a few days left before Christmas and still need to make your numbers. So what should you do? Here are a few ideas on how you can still add some juice to your e-mail punch before the holiday season ends.

In today's economy — where consumers carefully monitor their spending — developing and maintaining a loyal customer base is essential. Your business must be the first one your customers think of when they need the products or services you offer.