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Podcast: Tracking Email Subject Line Success
Podcast: Tracking Email Subject Line Success
January 28, 2014 From Podcasts
Email testing can be a bit of a task, but one of the easiest elements to test is the subject line. Despite the positive impact...
 
Podcast: Scott Stratten on QR Codes, Twitter and Marketing Tips for 2014
Podcast: Scott Stratten on QR Codes, Twitter and Marketing Tips for 2014
January 27, 2014 From Podcasts
Best-selling author Scott Stratten is saving all the kittens in 2014. In this eMarketing + Commerce podcast, the author of "UnMarketing" and "QR Codes Kill...
 
Podcast: Email is Dying … Right?
Podcast: Email is Dying … Right?
January 21, 2014 From Podcasts
We often hear today that email is dead. A medium that doesn't help drive revenue is a dying marketing channel, right? Wrong! In fact, 66...
 
Podcast: How to Do Email Acquisition Right
Podcast: How to Do Email Acquisition Right
January 7, 2014 From Podcasts
There's a fine line between good and bad email acquisition tactics. While some marketers feel email acquisition is a far higher priority than social media,...
 
Podcast: How to Use Email to Create Loyal Customers
Podcast: How to Use Email to Create Loyal Customers
December 17, 2013 From eM+C Daily
In a little over two weeks 2014 will arrive (yikes!), bringing marketers many opportunities to not only acquire new customers, but retain existing ones by...
 
Podcast: Email Experts Battle Over Gmail Tabs
Podcast: Email Experts Battle Over Gmail Tabs
December 10, 2013 From eM+C Daily
There's no question that one of the most talked about topics of 2013 for email marketers was the implementation of a "Promotions" tab within Gmail....
 
eTail Video: How Mobile Became a Top Marketing Channel for Hotels.com, Part 1
eTail Video: How Mobile Became a Top Marketing Channel for Hotels.com, Part 1
August 16, 2013 From eM+C Daily
In this video interview from this week's eTail East conference in Philadelphia, Steven Quach, online marketing director for Hotels.com, discusses how mobile marketing is affecting...
 
eTail East Video: How Mobile Became the Top Marketing Strategy for Hotels.com
eTail East Video: How Mobile Became the Top Marketing Strategy for Hotels.com
August 16, 2013 From Home Page
eM+C: How is mobile marketing not only affecting Hotels.com's business but the travel industry as a whole? Steven Quach: We've definitely enjoyed some of the growth....
 
Podcast: Interview With Jason Miles, Best-Selling Author of ‘Pinterest Power’
Podcast: Interview With Jason Miles, Best-Selling Author of ‘Pinterest Power’
July 3, 2013 From eM+C Daily
Jason Miles, best-selling author of "Pinterest Power" and president of Liberty Jane Clothing, talks with Caitlin Sullivan, online content editor for eMarketing + Commerce, about...
 
Podcast: Jeff Korhan Explains Why Social Media Marketing is Mandatory, Part 2
Podcast: Jeff Korhan Explains Why Social Media Marketing is Mandatory, Part 2
May 30, 2013 From eM+C Daily
In part two of this two-part podcast, Jeff Korhan, author of "Built.in Social: Essential Social Marketing Practices for Every Small Business," discusses which social platforms...
 
Podcast: Jeff Korhan Explains Why Social Media Marketing is Mandatory, Part 1
Podcast: Jeff Korhan Explains Why Social Media Marketing is Mandatory, Part 1
May 29, 2013 From eM+C Daily
In part one of this two-part podcast, Jeff Korhan, author of Built.in Social: Essential Social Marketing Practices for Every Small Business, offers a step-by-step breakdown of...
 
Podcast: Why Google+ Needs to Be a Part of Your 2013 Social Marketing Strategy
Podcast: Why Google+ Needs to Be a Part of Your 2013 Social Marketing Strategy
January 10, 2013 From eM+C Daily
Listen in as Guy Kawasaki, entrepreneur and author, discusses his best-selling book, "What the Plus!," with eM+C's Online Content Editor Caitlin Sullivan. Topics include a...
 
Podcast: Marketing Expert Rohit Bhargava on the Value of Likability
Podcast: Marketing Expert Rohit Bhargava on the Value of Likability
December 4, 2012 From eM+C Daily
Listen in as Rohit Bhargava, a best-selling author and speaker on digital marketing, discusses his latest book, "Likeonomics," with eM+C's Online Content Editor Caitlin Sullivan....
 
Podcast: Stephanie Miller of the DMA on Responsive Design
Podcast: Stephanie Miller of the DMA on Responsive Design
November 30, 2012 From eM+C Daily
Listen in as Stephanie Miller, vice president of member relations at the Direct Marketing Association (DMA), discusses one of the hottest trends in the email...
 
All About Email Virtual Show: Lifecycle Marketing Best Practices
All About Email Virtual Show: Lifecycle Marketing Best Practices
November 28, 2012 From eM+C Daily
Listen in as Melissa Shaw, partner at digital marketing agency Shaw & Scott, discusses what lifecycle email marketing is, why it's important, how to use lifecycle marketing to build customer loyalty, and the best parctices of lifecycle email marketing. The webinar in its entirety is avalable for download until February 12th, 203.
 
 
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