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If it's about Internet marketing, you can read about it here. This section contains the latest news and information about web marketing, as well as web marketing vendors, service providers and agencies. It also includes how-to and informational articles about lead generation programs, affiliate marketing programs, ad networks, display ads, behavioral targeting, semantic marketing, web analytics, and more.


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How Digital Performance Excellence Delivers Consumers a Great Summer Experience

David Jones, Field Technical Evangelist Director, Compuware APM August 25, 2015

This summer, Dynatrace ran six U.S.-based travel benchmarks in the categories of airlines, car rentals, hotels and resorts, online agents, flight search, and hotel...

How to Make Your Brand Messaging Resonate

Malcolm Stewart, YouEye August 7, 2015

If you think your brand's messaging only exists in a bubble, stop. Take a step back and find out if your messaging truly resonates. Does...

Intentionally In-Tune With U.S. Hispanics

Craig Handley July 17, 2015

As the U.S. Hispanic demographic continues to grow, companies are learning that they need to diversify their marketing efforts. This demographic is about 17 percent...

3 Keys to One-to-One Engagement With Consumers

Josh Manion, Ensighten July 1, 2015

Brands today have access to an increasing array of tools to support true one-to-one marketing, making it possible to engage consumers as unique individuals. The...

illy Brews Up Model Trigger Email Campaign

Don’t Get Left Behind June 26, 2015

Remarketing to consumers — i.e., using website browsing activity to dictate segmentation — is what makes well-done trigger emails so powerful. Smart marketers can develop...

Look Beyond the Media Buy to Boost Your Online Ad ROI

Reid Carr, Red Door Interactive June 17, 2015

In an age of immediate access and increasingly complex digital buying processes, businesses are pushed to find new and creative ways to get in front...

Marketing With Music: Why Spotify is the Next Must-Have Marketing Tool

Spotify New Logo May 29, 2015

Earlier this year, Spotify, the online music streaming juggernaut, started offering playlist targeting, focusing on audience segmentation in addition to video takeovers and sponsored sessions...

South by So What? SXSW Post-Mortem

SXSW 2015 March 24, 2015

Every year, thousands of people descend on Austin, Texas in the middle of March for the much-romanticized South by Southwest Festival, historically a meeting of the...

Digital Marketing Techniques to Reach an International Audience

Lucas Swan March 13, 2015

In the past, a newly established business would have no choice but to cater to local clients until its resources and scale of operations enabled...

Affiliate Marketing 101: Turning Visitors into Paying Customers

John Hernandez, cleverbridge March 5, 2015

This is part four of my multipart Affiliate Marketing 101 series. Part one explained the different types of affiliate websites you can choose to support...