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If it's about Internet marketing, you can read about it here. This section contains the latest news and information about web marketing, as well as web marketing vendors, service providers and agencies. It also includes how-to and informational articles about lead generation programs, affiliate marketing programs, ad networks, display ads, behavioral targeting, semantic marketing, web analytics, and more.


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How to Make New AdWords Conversion Reporting Work for You

Chris Lucas Formstack November 17, 2015

Google recently made a change to the AdWords drag-and-drop report editor to make conversion tracking a little easier. Marketers now have more power over the...

Google and Yahoo Ad Platform Updates Mean Marketers Need to Adapt

David Ragals, IgnitionOne November 9, 2015

2015 may not be over yet, but it's already been a year of changes for advertising giants Yahoo and Google. With companies like Facebook amping...

Why Advertisers Should Work With an Agency Trading Desk

Ivan Roubtsov, AdGear October 27, 2015

Many advertisers chose to manage programmatic buying in-house, but outsourcing to an agency trading desk can be a better option for small and midsized...

Holiday 2015: Less About Black Friday, Cyber Monday

xmasgift October 22, 2015

Holiday 2015 will be less and less about Black Friday and Cyber Monday, predicts retail price and product intelligence solution provider 360pi. "Traditional 'must win'...

The Evolution of Marketing: Then and Now

Hannah Egan, IBM Smarter Commerce October 13, 2015

Over the past few years, many marketers and chief marketing officers have been struggling with how best to engage their customers. Why? The truth is,...

How Digital Performance Excellence Delivers Consumers a Great Summer Experience

David Jones, Field Technical Evangelist Director, Compuware APM August 25, 2015

This summer, Dynatrace ran six U.S.-based travel benchmarks in the categories of airlines, car rentals, hotels and resorts, online agents, flight search, and hotel...

How to Make Your Brand Messaging Resonate

Malcolm Stewart, YouEye August 7, 2015

If you think your brand's messaging only exists in a bubble, stop. Take a step back and find out if your messaging truly resonates. Does...

Intentionally In-Tune With U.S. Hispanics

Craig Handley July 17, 2015

As the U.S. Hispanic demographic continues to grow, companies are learning that they need to diversify their marketing efforts. This demographic is about 17 percent...

3 Keys to One-to-One Engagement With Consumers

Josh Manion, Ensighten July 1, 2015

Brands today have access to an increasing array of tools to support true one-to-one marketing, making it possible to engage consumers as unique individuals. The...

illy Brews Up Model Trigger Email Campaign

Don’t Get Left Behind June 26, 2015

Remarketing to consumers — i.e., using website browsing activity to dictate segmentation — is what makes well-done trigger emails so powerful. Smart marketers can develop...