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If it's about email, you can read about it here. This section contains the latest news about email marketing, including news about email service providers and vendors. It also includes informational and how-to articles about email relevancy, segmentation, creative, rendering, deliverability, list building, retention, testing, and more.


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Houzz's Email Program Builds on Content and Community

The Content October 2, 2015

Autumn is a great time for home improvement projects. However, unless you know what you want to do with absolute certainty, trying to get...

Improve Inbox Placement to Guarantee Better Email ROI

Return Path Inbox Placement Stat Slide September 28, 2015

"The dirty little secret of email marketing is that 15 percent of your email never makes it to the inbox," explained Jessica Best, digital marketing...

Nau’s Email Focuses on Sustainability

A New Product September 18, 2015

Winter is coming. Anytime you start seeing lots of ads for cold weather gear, you know it’s almost time. A few days ago, an...

The 4th is Strong With Hot Topic’s Email

The Announcement September 4, 2015

And so the new saga begins. The release of "Star Wars: Episode VII - The Force Awakens" is still a few months away, but...

The What, When and Who of Successful Emails

Email Marketing September 4, 2015

There are three factors that can make or break your email marketing campaign: what you put in it, when you send it, and who markets...

GrubHub's Food Delivery Emails Drip With Personality and Offers

Here's $5 Off Your First Order September 2, 2015

Let's take a look at the 12 messages I received over the course of nearly three months as part of GrubHub's email drip campaign. Though...

Please Don't Go: Capturing Cart Abandonment

ROI0113_shoppingcart August 31, 2015

It's (almost) the holiday season, and you know what that means — time to watch people fill up online shopping carts, only to leave...

Ledbury's E-Commerce Focuses on Fit

Sell the Season August 21, 2015

I’ve always had a hard time finding dress shirts that I really like to wear. Maybe it’s the cut, or the fabric, or the colors...

Email Marketing vs. Text Message Marketing

August 14, 2015

Email marketing and text message (i.e., SMS) marketing both cater to businesses trying to reach the masses on a budget. Both encourage companies to send...

3 Tips for a Better Email Marketing Program

Emily Oney August 12, 2015

It's worth looking at aspects of your email program that drastically impact its performance. Specifically, I'm talking about the relationship between reliable data and dynamic...