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If it's about email, you can read about it here. This section contains the latest news about email marketing, including news about email service providers and vendors. It also includes informational and how-to articles about email relevancy, segmentation, creative, rendering, deliverability, list building, retention, testing, and more.


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Etsy Misses an Opportunity With its Email ‘Personalization’

Etsy Email June 30, 2015

I get emails from online craft-goods marketplace Etsy pretty much daily. And without exception, they end up heading right for the trash. I'm almost always...

illy Brews Up Model Trigger Email Campaign

Don’t Get Left Behind June 26, 2015

Remarketing to consumers — i.e., using website browsing activity to dictate segmentation — is what makes well-done trigger emails so powerful. Smart marketers can develop...

It’s in the Water: Email Can Go Viral, Too

Viral Email June 25, 2015

While there's no magic formula to make an email instantaneously ubiquitous, there are definitely steps that you can take to make your email more...

10 Ingredients for Successful Email Marketing

June 19, 2015

There's no one-size-fits-all solution when it comes to email marketing. However, there are several simple steps you can take to better optimize for success. Overwhelmed...

DomiNoNo — Let Unhittable Pitch Lead Your Campaign to Victory

Domino's No-Hitter Email June 17, 2015

On June 10th, Domino’s teamed up with to promote a free pizza to celebrate the season’s first no-hitter the night before by San Francisco...

New Pig's Welcome Emails Set the Right Tone

Be Thankful June 12, 2015

When a prospect signs up for your company’s email program, it’s vital to reach out quickly to thank them and make an offer. New Pig,...

Celebrating Graduates’ Achievements: A Look at 7 Emails

Dare to Dream June 5, 2015

Graduation season is upon us. Since late April, the Who’s Mailing What (WMW!)inbox has received emails promoting special deals that promise a high degree of...

How Frequency Drives Email Marketing Success

Kris Sakaluk, Yesmail June 5, 2015

For today's marketers, frequency is one of the most important factors of an email campaign. However, many email marketers fall into the same trap. They...

11 Main's Email Program Changes for the Better

Atypical Subject Line May 29, 2015

Almost without exception, 11 Main's emails over the first few months following its U.S. debut have featured the same copy and images to get...

Investing in Testing? These Traps Can Cost You Dearly

Thomas Sather May 27, 2015

While others debate about what to send, marketers who test already have the upper hand on creating content that kills. But before you act on...