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If it's about email, you can read about it here. This section contains the latest news about email marketing, including news about email service providers and vendors. It also includes informational and how-to articles about email relevancy, segmentation, creative, rendering, deliverability, list building, retention, testing, and more.


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GrubHub's Food Delivery Emails Drip With Personality and Offers

Here's $5 Off Your First Order September 2, 2015

Let's take a look at the 12 messages I received over the course of nearly three months as part of GrubHub's email drip campaign. Though...

Please Don't Go: Capturing Cart Abandonment

ROI0113_shoppingcart August 31, 2015

It's (almost) the holiday season, and you know what that means — time to watch people fill up online shopping carts, only to leave...

Ledbury's E-Commerce Focuses on Fit

Sell the Season August 21, 2015

I’ve always had a hard time finding dress shirts that I really like to wear. Maybe it’s the cut, or the fabric, or the colors...

Email Marketing vs. Text Message Marketing

August 14, 2015

Email marketing and text message (i.e., SMS) marketing both cater to businesses trying to reach the masses on a budget. Both encourage companies to send...

3 Tips for a Better Email Marketing Program

Emily Oney August 12, 2015

It's worth looking at aspects of your email program that drastically impact its performance. Specifically, I'm talking about the relationship between reliable data and dynamic...

Online Jeweler John Christian Sells the Personal Touch

The Letter August 7, 2015

A recent email from John Christian used the subject line, “Big Things Come In Little Packages!” tapping into the thrill of pleasing a loved one...

4 Tips for Getting Your Email Opt-In Workflow Right

Interstital August 4, 2015

The process of acquiring opted-in subscribers to your email marketing program has its peaks and valleys. For example, interstitials are great, but just having...

4Sleep Rouses Action With Testimonial

An Unusual Subject Line July 24, 2015

Highlighting a particular customer’s experience, especially when they can provide an engaging, credible and relatable story, helps to inspire confidence in consumers. Knowing that...

Content and Contests: Two Key Items in Zoro's Toolbox

Being Heard July 10, 2015

A recent Zoro email, or "Zmail," is a good example of the company's prospecting strategy. It focuses on hearing safety issues, providing a healthy dose...

Etsy Misses an Opportunity With its Email ‘Personalization’

Etsy Email June 30, 2015

I get emails from online craft-goods marketplace Etsy pretty much daily. And without exception, they end up heading right for the trash. I'm almost always...