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If it's about email, you can read about it here. This section contains the latest news about email marketing, including news about email service providers and vendors. It also includes informational and how-to articles about email relevancy, segmentation, creative, rendering, deliverability, list building, retention, testing, and more.


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One-Third of Consumer Catalog Email Offers Include Free Shipping

Top WMW Categories Offering Free Shipping May 20, 2015

Consumer catalogs and retail traffic builders use “free shipping” offers in their emails more than other industries. In fact, no category is even close when it...

3 Ways GoldieBlox Builds Community and Online Sales

Celebrate Your Success May 15, 2015

As the recent GoldieBlox emails below demonstrate, there’s an authentic, continuing story behind the brand and its growth. Please see the slideshow below for...

Testing, Testing 1, 2, 3

Thomas Sather May 13, 2015

Who doesn't want their emails to make a splash? Unless you're an email savant, however, you might debate about what to send. While you...

When Should You Send Email?

Email Marketing 2015: Email Volume by Time of Day May 8, 2015

One of the most asked questions by marketers who send email regularly is, "What's the best time of day to send?" While it's a difficult...

Focus on Responsive Email to Grow Your E-Commerce Business

Christina Hagopian, Hagopian Ink May 6, 2015

Once you've built an e-commerce site, the greatest challenge is driving traffic to it, then converting that traffic into customers. The biggest mistake I frequently...

Reebok Makes it Personal

Show the Shoe May 1, 2015

When I started running again, I knew that my old shoes wouldn’t cut it for too long. So I signed up for a variety of...

Tips for Effective A/B Split and Multivariate Email Testing

April 28, 2015

Fighting for your subscribers’ attention in the inbox means you need to find the best way to engage them. It's imperative to test different aspects...

Hudson Valley Seed Library Balances Selling and Content

Make it Readable April 3, 2015

When I signed up for Hudson Valley Seed Library's email program a few weeks ago, it was because of the company’s awesome 2015 print catalog,...

Real-Time Marketing Isn't Just for Social Anymore

Jason Warnock, Yesmail Interactive April 2, 2015

Real-time marketing shouldn't be limited to social media. By following a few simple steps, email can drop its reputation as a less timely method of...

5 Ways to Welcome Email Subscribers Into Your Program

Kevin Kelleher, Return Path April 1, 2015

Similar to new employees, new email subscribers need a proper introduction to your program. Throwing subscribers into the thick of the action without a proper...