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If it's about email, you can read about it here. This section contains the latest news about email marketing, including news about email service providers and vendors. It also includes informational and how-to articles about email relevancy, segmentation, creative, rendering, deliverability, list building, retention, testing, and more.


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How Net-a-Porter Leverages its Expertise With Email

Share Exclusive Secrets February 20, 2015

If you’ve got a passion for fashion, then New York Fashion Week, which wrapped up yesterday, is one of your must-follow shows of the year. Net-a-Porter,...

The Journey of Email Marketing

Rupert Adam, Emailcenter February 13, 2015

There are two essential tools at your disposal when it comes to making the most out of an email campaign — recipient feedback data and...

4 Tips That Will Get You Out of Email Jail

Mark Brown September 16, 2014

Few things scare people more than a run in with the law, and email marketers have had their fair share of terror over the...

10 Steps to Email Marketing Success

Email Marketing July 31, 2014

Email marketing is still one of the most direct platforms for reaching and targeting customers and prospects. Whether in a B-to-B or B-to-C context, the...

3 Email Tips to Boost Your Back-to-School Sales Grade

Back to School July 30, 2014

Two of summer's big holidays are already in the rear-view mirror, with only Labor Day on the horizon as people prepare for their kids to...

Aeropostale Teases AeroNow Rebranding with Social, Text Campaigns

Aeropostale's logo July 24, 2014

Fashion retailer Aeropostale is using social and mobile messaging to build anticipation for the upcoming reveal of its new rebranding initiative on July 28, including...

5 Tips for Managing Customer Expectations

Alan Berkson July 24, 2014

Quality customer service means answering questions promptly and accurately, but it also can benefit from some up-front work in managing customer expectations. With the...

Infographic: Overhauling User Experience with High Quality Display

EmailMonks Infographic July 24, 2014

This pedantic infographic from the Monks Monastery depicts reasons for the need to design retina friendly emails alongside the numerous additives it possesses to improve...

5 Ways to Transform Your Email Marketing

Email Marketing July 23, 2014

Given how much email has changed over the last decade, are you still making your email marketing work for you? As you strategically approach your email...

Why Customer Retention is More Important Than Acquisition

Customer Retention July 23, 2014

"To be or not to be?" asks Shakespeare's Hamlet. For years digital marketers faced the same conundrum: "to buy or not to buy?" in reference...