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If it's about email, you can read about it here. This section contains the latest news about email marketing, including news about email service providers and vendors. It also includes informational and how-to articles about email relevancy, segmentation, creative, rendering, deliverability, list building, retention, testing, and more.


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Hudson Valley Seed Library Balances Selling and Content

Make it Readable April 3, 2015

When I signed up for Hudson Valley Seed Library's email program a few weeks ago, it was because of the company’s awesome 2015 print catalog,...

Real-Time Marketing Isn't Just for Social Anymore

Jason Warnock, Yesmail Interactive April 2, 2015

Real-time marketing shouldn't be limited to social media. By following a few simple steps, email can drop its reputation as a less timely method of...

5 Ways to Welcome Email Subscribers Into Your Program

Kevin Kelleher, Return Path April 1, 2015

Similar to new employees, new email subscribers need a proper introduction to your program. Throwing subscribers into the thick of the action without a proper...

3 Ways to Make Storytelling the Core of Your Email Marketing Strategy

Marie Honme, Yes Lifecycle Marketing March 23, 2015

Email marketing can be an ideal vehicle for delivering story-based messages to audiences. When integrated with other channels, the use of stories in email...

ExOfficio Sells the Irish Experience

Set the Mood With a Photo March 20, 2015

There’s no better time to celebrate Ireland than St. Patrick’s Day, and outdoor apparel retailer ExOfficio took full advantage of the occasion with an email...

3 Benefits of Deleting Subscribers From Your Email List

Josh Smith headshot March 18, 2015

Email marketing isn't for the faint at heart. Building an audience takes guts and requires a real commitment before reaching the glory of a healthy...

March Madness: 5 Tips to Make an Email Marketing Slam Dunk

Seamas Egan March 16, 2015

March Madness is upon us, which means we'll soon be surrounded by the annual rush of bracket competitions at work and outside the office. Millions...

Zenni Optical Focuses on Customer Engagement

Answer an Objection March 6, 2015

OK, I’ll admit I’m a little bit stubborn when it comes to trying something new, like buying eyewear online. A handful of my friends had...

How Net-a-Porter Leverages its Expertise With Email

Share Exclusive Secrets February 20, 2015

If you’ve got a passion for fashion, then New York Fashion Week, which wrapped up yesterday, is one of your must-follow shows of the year. Net-a-Porter,...

The Journey of Email Marketing

Rupert Adam, Emailcenter February 13, 2015

There are two essential tools at your disposal when it comes to making the most out of an email campaign — recipient feedback data and...