If it's about email marketing, you can read about it here. This section contains the latest news about email marketing, including news about email service providers and vendors. It also includes informational and how-to articles about email relevancy, segmentation, creative, rendering, deliverability, list building, retention, testing, and more.


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The 2 Things Email Marketing Experts Are Doing in 2014

Email Image April 21, 2014

Every new year, marketing managers, analysts and pundits make predictions about the most popular trends to come in email marketing. Based on early statistics, the...

5 Pervasive Email Challenges — and How to Fix Them

Email Image April 17, 2014

The email marketing train is a constant and fast-moving one. It's hard to get off at the high speed and seemingly even harder to slow...

How Many Emails are Too Many?

Email Image April 10, 2014

With over 145 billion emails sent annually, averaging 9,000 emails a year per user, marketers are constantly wondering, "How much email is too much?" Clients...

5 Things Every Email Marketer Should Know

Email Image April 9, 2014

Every email marketer should have a strong understanding of how email works, including how it's delivered and displayed, privacy practices, and direct marketing fundamentals. Years...

3 Email Marketing Goals You Should Stop Ignoring

Email at sign gear April 8, 2014

When it comes to brand messaging and audience engagement, social media gets all the attention nowadays, but that's just because it's still relatively new. Study...

The Proven Ideal Length of Every Tweet, Facebook Post and Online Headline

Online Marketing April 8, 2014

Every so often when I'm tweeting or emailing, I'll think: Should I really be writing so much? I tend to get carried away. And for...

Billion Dollar Bracket Spam

Email Image April 4, 2014

By now you've probably heard about Warren Buffet's Billion Dollar Bracket contest, an NCAA March Madness bracket challenge that rewards the creator(s) of a perfect...

When it Comes to Attribution, Customers Count

ecommerce April 1, 2014

Exactly how much is that "just converted" customer in Kenosha worth to a business? Pose the question to any online business, whether it's selling boots,...

As Gmail Turns 10, A Look Back on Growth and Changes

Michael Fisher April 1, 2014

On April 1, America's favorite email service will be a decade old. The game-changing service is so much a part of our daily lives...

Tips for Designing Email for Google’s New Promotions Tab Grid View

Gmail_logo March 31, 2014

On Tuesday of last week, Gmail introduced another change to the Promotions tab — a new grid view which relies heavily on images to help...