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If it's about email marketing, you can read about it here. This section contains the latest news about email marketing, including news about email service providers and vendors. It also includes informational and how-to articles about email relevancy, segmentation, creative, rendering, deliverability, list building, retention, testing, and more.


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Why Customer Retention is More Important Than Acquisition

Customer Retention July 23, 2014

"To be or not to be?" asks Shakespeare's Hamlet. For years digital marketers faced the same conundrum: "to buy or not to buy?" in reference...

5 Ways to Transform Your Email Marketing

Email Marketing July 23, 2014

Given how much email has changed over the last decade, are you still making your email marketing work for you? As you strategically approach your email...

5 Deadly Mistakes in Email Marketing

Email Marketing July 22, 2014

There are some things an email marketer can do that while they won't kill you, they will make you dead to your subscribers. They're innocent...

When Should You Send Marketing Emails? Data Science Has the Answer

Email Image July 21, 2014

When we think "data science," most of the headlines that come to mind are tales of the creepy and over-reaching. MailChimp is the world's largest...

13 Ways to Get Your Emails Noticed and Opened

Email Marketing July 18, 2014

Let's get right to the point: Is anyone today getting too few emails? Bet your answer is no. So the trick is to figure out...

Mid-Year Email Marketing Resolutions to Act on Now

Email Marketing July 17, 2014

We marketers like to start the year out strong. We arm ourselves with long lists of New Year's resolutions we know will make this year...

What's the Future of Email Marketing?

Email Marketing July 16, 2014

Email is increasingly read on mobile devices, but that doesn't mean the desktop is irrelevant to marketers. This is one of several insights in a...

4 Ways to Make Sure Your Email List Doesn't End Up Dead

Email at sign gear July 15, 2014

Automated emails can help your business save time, but that doesn't mean you need to abuse them. There's nothing more dangerous than automated email marketing...

Follow the ‘Yellow Brick Road’ of Email Marketing Success

Email Image July 14, 2014

Attracting new prospects to your enterprise is key to a successful business, but that's just the beginning. To be successful over the long term, you...

6 Clever Triggered Emails to Inspire Your Marketing Automation

Email Image July 10, 2014

Triggered emails can be a great way to deliver the right content at the right time to the right people. A sincere thank you,...