EMAIL MARKETING

If it's about email marketing, you can read about it here. This section contains the latest news about email marketing, including news about email service providers and vendors. It also includes informational and how-to articles about email relevancy, segmentation, creative, rendering, deliverability, list building, retention, testing, and more.

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6 Best Practices for Holiday Email Campaign Success

Chad White September 2, 2010

August may be the busiest month of the year for email marketers because it's usually when they begin planning their holiday email campaigns. How much...

A 'Back-to-Business' Email Optimization Checklist

Stephanie Miller September 2, 2010

Back to school is also back-to-business time. Set aside a few hours this final week of summer to freshen up your email program and take...

StrongMail's Social Direct Campaign Management and Analytics Tool

StrongMail Logo September 2, 2010

Company: StrongMail, a provider of online marketing solutions for email and social media Product/Service: Social Direct,...

iContact Launches Email Marketing App for Google Android Smartphone

icontact logo August 26, 2010

Company: iContact, an email marketing solutions provider Product/Service: iContact email marketing app for the Google Android smartphone ...

How Green Mountain Coffee Roasters Saved a Customer

Green Mountain Coffee logo August 23, 2010

Talk about valuing your customers and providing exceptional customer service! It's no wonder that GMCR is one of the fastest growing brands out there today,...

How Green Mountain Coffee Roasters Saved a Customer

Green Mountain Coffee logo August 23, 2010

Talk about valuing your customers and providing exceptional customer service! It's no wonder that GMCR is one of the fastest growing brands out there today,...

Marketers Still Sending High Volumes of Email to Nonresponsive Customers

Return Path August 20, 2010

A majority of email marketers responding to a recent survey said they sent email at a high-frequency pace for a 19-month period despite a total...

New Metrics to Track Your Email Program’s Performance

Clint Kaiser August 20, 2010

The usual email marketing metrics have long been benchmarked and trended — delivery, open and click rates in particular. Clearly, other metrics make the short...

Recipe for Email Marketing Success is a Blended Mix

e-Dialog logo August 20, 2010

An increasing number of consumers want marketers to know what types of offers they like, whether they're a new or returning customer, their communication preferences,...

Campaigner Launches New Image, Contact Reporting Tools

August 20, 2010

Ottawa, Ontario (August 17, 2010) - Campaigner , a leading email marketing service provider, today introduced new features aimed...

 
 
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