EMAIL MARKETING
If it's about email marketing, you can read about it here. This section contains the latest news about email marketing, including news about email service providers and vendors. It also includes informational and how-to articles about email relevancy, segmentation, creative, rendering, deliverability, list building, retention, testing, and more.
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3 Reasons Why the Summer Should Be a Busy Time for Email Marketers
I know many email marketers — myself included — will most certainly take a few days off before Labor Day...
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List Marketing or List Madness: Exorcise the Demon of Bad Data
Uncover the ins and outs of selecting the right list provider. It covers: - Tips to identify audiences that respond... -
Digital Agency Guide: Top 5 Reasons to Use Cloud-based Video Services
Download this whitepaper to learn how digital agencies can seamlessly integrate cloud-based video services into their workflow to simplify these...
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Email Talk With Andrew Kordek and DJ Waldow, Podcast #4
In eMarketing + Commerce’s new (and FREE) podcast series Email Talk, sponsored by Silverpop, email experts Andrew Kordek, co-founder and... -
Podcast: Interview With Trendline Interactive's Andrew Kordek
Andrew Kordek, co-founder of email marketing agency Trendline Interactive, laments about button overload in email marketing campaigns as well as... -
Customer Retention? I Think You Mean Community Retention
Can you imagine if B-to-B marketers only put effort into their clients after they had already spent money with them?...
More on Email Marketing
More On Email Marketing
3 Reasons Why the Summer Should Be a Busy Time for Email Marketers
May 15, 2012
I know many email marketers — myself included — will most certainly take a few days off before Labor Day weekend. However, the summer is...
List Marketing or List Madness: Exorcise the Demon of Bad Data
May 14, 2012Uncover the ins and outs of selecting the right list provider. It covers: - Tips to identify audiences that respond - Pros & cons of...
Digital Agency Guide: Top 5 Reasons to Use Cloud-based Video Services
May 11, 2012Download this whitepaper to learn how digital agencies can seamlessly integrate cloud-based video services into their workflow to simplify these challenges and reduce costs. Today's...
Email Talk With Andrew Kordek and DJ Waldow, Podcast #4
May 10, 2012
In eMarketing + Commerce’s new (and FREE) podcast series Email Talk, sponsored by Silverpop, email experts Andrew Kordek, co-founder and chief strategist, Trendline Interactive, and...
Podcast: Interview With Trendline Interactive's Andrew Kordek
May 10, 2012
Andrew Kordek, co-founder of email marketing agency Trendline Interactive, laments about button overload in email marketing campaigns as well as why email marketers need to...
Customer Retention? I Think You Mean Community Retention
May 10, 2012
Can you imagine if B-to-B marketers only put effort into their clients after they had already spent money with them? The same concept can apply....
Podcast: All About eMail Live! Interview With Gretchen Scheiman
May 9, 2012
Email marketing expert Gretchen Scheiman discusses privacy concerns for email marketers as well as how to integrate social media efforts into email campaigns in an...
Great Versus Effective Email
May 9, 2012Before we get to the how, let’s explore the why. In today’s age of rich media and social connectivity, multimodal consumers reserve their attention for...
Podcast: Jordan Cohen of Pontiflex Discusses Email Acquisition Via Mobile Apps at All About eMail Live!
May 8, 2012
Jordan Cohen, vice president of business development at Pontiflex, discusses smartphones and email acquisition through mobile apps in an interview from All About eMail Live!...
More Emails in the Spam Folder is an Opportunity for Smart Marketers
May 7, 2012
According to Return Path's latest Global Email Deliverability Benchmark report (full disclosure: I work for Return Path), one out of every four emails never reaches its target...
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