EMAIL MARKETING
If it's about email marketing, you can read about it here. This section contains the latest news about email marketing, including news about email service providers and vendors. It also includes informational and how-to articles about email relevancy, segmentation, creative, rendering, deliverability, list building, retention, testing, and more.
-
4 Great Mother’s Day Marketing Campaigns
Mother's Day brings yet another annual dilemma of modern life: Do I buy flowers or do I not buy flowers?...
-
4 Things to Learn from Amazon's Mother’s Day Affiliate Newsletter
U.S. Amazon Associates (aka Amazon.com affiliates) have received a Mother's Day newsletter. I believe there are five things that every... -
Cash in On the Hidden ROI in Your Email Program
The other day, I was reading an article about email marketing. Much of the article substantiated what I believe many... -
Google Set to Unveil Subscriptions for Specialist YouTube Videos
Google is on the verge of unveiling an à la carte subscription service for some of YouTube's specialist video channels... -
3 Ways to Get in Your Customers’ Heads … and Stay in Their Inboxes
Email overload and inbox fatigue are all too real. But we all have an "inner circle" of emails we... -
Tips to Reactivate Your Lapsed Email Subscribers
Per recent guidelines from email service providers, your brand will be penalized if its emails don't have adequate levels...
More on Email Marketing
More On Email Marketing
4 Great Mother’s Day Marketing Campaigns
May 13, 2013
Mother's Day brings yet another annual dilemma of modern life: Do I buy flowers or do I not buy flowers? If you're a flower buyer,...
4 Things to Learn from Amazon's Mother’s Day Affiliate Newsletter
May 8, 2013
U.S. Amazon Associates (aka Amazon.com affiliates) have received a Mother's Day newsletter. I believe there are five things that every advertiser (with an affiliate program)...
Cash in On the Hidden ROI in Your Email Program
May 7, 2013
The other day, I was reading an article about email marketing. Much of the article substantiated what I believe many of us already know: email...
Google Set to Unveil Subscriptions for Specialist YouTube Videos
May 6, 2013
Google is on the verge of unveiling an à la carte subscription service for some of YouTube's specialist video channels to finance a broader range...
3 Ways to Get in Your Customers’ Heads … and Stay in Their Inboxes
May 1, 2013
Email overload and inbox fatigue are all too real. But we all have an "inner circle" of emails we look forward to reading -...
Tips to Reactivate Your Lapsed Email Subscribers
April 30, 2013
Per recent guidelines from email service providers, your brand will be penalized if its emails don't have adequate levels of deliverability and “engagement.” Consider...
Website Content Builds Email Marketing Lists
April 25, 2013
Brafton reported on a recent Econsultancy and Adestra report that found 66 percent of marketers say email marketing delivers excellent or good content return on...
Countdown to Mother’s Day: A 4-Week Affiliate Marketing Plan
April 22, 2013
As the second biggest shopping season behind the winter holidays, more than $18 billion is spent annually on Mother's Day gifts in the United States....
Rethinking Email Deliverability
April 19, 2013
Last Thursday in Omaha, Nebraska, I spoke at the Intersect Conference on Email Marketing and Conversion. There were a lot business owners in the...
Infographic: 61% of Marketers Rate Their Email Campaigns as Poor or Average
April 17, 2013
Almost two-thirds (61 percent) of marketers rate their email campaign performance as "poor" or "average," while just 4 percent would rate it as "excellent." The...
More Email Marketing
