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If it's about email marketing, you can read about it here. This section contains the latest news about email marketing, including news about email service providers and vendors. It also includes informational and how-to articles about email relevancy, segmentation, creative, rendering, deliverability, list building, retention, testing, and more.


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Aeropostale Teases AeroNow Rebranding with Social, Text Campaigns

Aeropostale's logo July 24, 2014

Fashion retailer Aeropostale is using social and mobile messaging to build anticipation for the upcoming reveal of its new rebranding initiative on July 28, including...

Infographic: Overhauling User Experience with High Quality Display

EmailMonks Infographic July 24, 2014

This pedantic infographic from the Monks Monastery depicts reasons for the need to design retina friendly emails alongside the numerous additives it possesses to improve...

5 Tips for Managing Customer Expectations

Alan Berkson July 24, 2014

Quality customer service means answering questions promptly and accurately, but it also can benefit from some up-front work in managing customer expectations. With the...

Why Customer Retention is More Important Than Acquisition

Customer Retention July 23, 2014

"To be or not to be?" asks Shakespeare's Hamlet. For years digital marketers faced the same conundrum: "to buy or not to buy?" in reference...

5 Ways to Transform Your Email Marketing

Email Marketing July 23, 2014

Given how much email has changed over the last decade, are you still making your email marketing work for you? As you strategically approach your email...

5 Deadly Mistakes in Email Marketing

Email Marketing July 22, 2014

There are some things an email marketer can do that while they won't kill you, they will make you dead to your subscribers. They're innocent...

When Should You Send Marketing Emails? Data Science Has the Answer

Email Image July 21, 2014

When we think "data science," most of the headlines that come to mind are tales of the creepy and over-reaching. MailChimp is the world's largest...

13 Ways to Get Your Emails Noticed and Opened

Email Marketing July 18, 2014

Let's get right to the point: Is anyone today getting too few emails? Bet your answer is no. So the trick is to figure out...

Mid-Year Email Marketing Resolutions to Act on Now

Email Marketing July 17, 2014

We marketers like to start the year out strong. We arm ourselves with long lists of New Year's resolutions we know will make this year...

What's the Future of Email Marketing?

Email Marketing July 16, 2014

Email is increasingly read on mobile devices, but that doesn't mean the desktop is irrelevant to marketers. This is one of several insights in a...