INTERNET MARKETING

If it's about Internet marketing, you can read about it here. This section contains the latest news and information about web marketing, as well as web marketing vendors, service providers and agencies. It also includes how-to and informational articles about lead generation programs, affiliate marketing programs, ad networks, display ads, behavioral targeting, semantic marketing, web analytics, and more.

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Marketers Say Branded Content Marketing Now Important, Report Finds

content marketing May 20, 2013

MailOnline, the world's largest global newspaper website, today reported that a new survey of over 600 online advertising and marketing executives reveals that about two-thirds...

Audi to Transform All Logos Into AR Triggers

Audi May 17, 2013

Audi has developed its own branded augmented reality (AR) platform and hopes to turn all its vehicles and brand assets into AR triggers to provide...

YouTube Finally Makes Some Videos ‘Shoppable’

YouTube logo May 16, 2013

Marketers have long been experimenting with "shoppable" videos, partnering with third-party technology providers to allow viewers to click on, say, a handbag in a music...

8 Marketers Doing Big Data Right

Marketing Strategy May 15, 2013

There's no need for fluff and buzzword BS when there's rock-hard data to draw upon. Look around the business world and you'll see marketers who...

Content is King in Digital Marketing

content marketing May 14, 2013

Content is anything we create, whether it be a conversation, joke, or web or social media content. Just as a good conversation can win you...

It’s Mother’s Day…Bring on the Flowers & Gift Baskets!

Mother's Day May 7, 2013

According to the National Retail Federation, consumers plan to spend $2.3 billion on flowers for Mother's Day this year, making Mother's Day the top holiday...

Why is Facebook Blue? The Science Behind Colors in Marketing

facebooklogo2 May 6, 2013

Why is Facebook blue? According to The New Yorker , the reason is simple. It's because Mark Zuckerberg is red-green color blind; blue is the...

LinkedIn Pivoting From One-Off Marketing Deals to Content-Based Ads

LinkedIn logo May 3, 2013

A crucial piece to LinkedIn's new-look ad business is its Sponsored Updates ad units (akin to Twitter's Promoted Tweets), where companies pay to market their...

Yahoo Embeds Performance-Based Ads Into News Stream

Yahoo! May 2, 2013

Yahoo's front-page news stream will begin displaying personalized ads alongside news articles and other features within the next 48 hours. Stream Ads, the new...

The Participation Way in the Digital and Social World

Daina Middleton, Performics May 1, 2013

It was during a big product launch several years ago that I recognized the world of marketing was dramatically changing. The tools, processes and language...

 
 
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