INTERNET MARKETING

If it's about Internet marketing, you can read about it here. This section contains the latest news and information about web marketing, as well as web marketing vendors, service providers and agencies. It also includes how-to and informational articles about lead generation programs, affiliate marketing programs, ad networks, display ads, behavioral targeting, semantic marketing, web analytics, and more.

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Alliant Introduces Behavioral List-Selection Platform

Alliant Data Logo May 18, 2012

Company:  Alliant, a provider of predictive segmentation solutions for multichannel marketers Product/Service:  Alliant Consumer Audiences, a behavioral list-selection platform What it Does:  The platform allows...

Experian QAS Launches a Real-Time Data Enhancement Product

Experian QAS logo May 18, 2012

Company:  Experian QAS, a provider of verification software and data management services for marketing campaigns Product/Service:  Prospect IQ, a data enhancement product  What it...

Marketfish Sets New Standards for Accuracy and Effectiveness in Lead-Generation Campaigns

MarketFish May 18, 2012

Company:  Marketfish, an automated lead-generation platform for list marketing Product/Service:  Marketfish Customer Insights, a tool that generates reports on demographic and behavioral patterns of...

44% of Facebook Users Will ‘Never’ Click Sponsored Ads, Survey Finds

facebooklogo2 May 17, 2012

New research from marketing agency Greenlight shows 44 percent of Facebook's users say they'll "never" click on sponsored posts or display ads on the...

Tech Brands Dominate Culturally Relevant Global Brands Rankings

Apple_logo_small2 May 17, 2012

Apple, Google and Amazon.com are the top three most culturally vibrant and relevant global brands, according to Added Value. In its second annual Cultural Traction...

Strategies for Leveraging Customer Insight Data

Danziger May 17, 2012

There's been a lot of speculation that a certain class of data is losing its luster. Data that describes individuals and/or segments — often referred...

GM to Stop Advertising on Facebook

GM logo May 16, 2012

General Motors Co. will stop advertising on Facebook, a move that comes the week the social networking website is due to go public. The...

Intel Launches Employee-Curated Digital Magazine

Intel's logo May 16, 2012

It looks like Flipboard, aggregates and posts content like Reddit, and presents news visually like Newsmap. And it's from Intel. Launching today, Intel iQ...

List Marketing or List Madness: Exorcise the Demon of Bad Data

May 14, 2012

Uncover the ins and outs of selecting the right list provider. It covers: - Tips to identify audiences that respond - Pros & cons of...

Digital Agency Guide: Top 5 Reasons to Use Cloud-based Video Services

May 11, 2012

Download this whitepaper to learn how digital agencies can seamlessly integrate cloud-based video services into their workflow to simplify these challenges and reduce costs. Today's...

 
 
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