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INTERNET MARKETING

If it's about Internet marketing, you can read about it here. This section contains the latest news and information about web marketing, as well as web marketing vendors, service providers and agencies. It also includes how-to and informational articles about lead generation programs, affiliate marketing programs, ad networks, display ads, behavioral targeting, semantic marketing, web analytics, and more.

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How to Track Facebook Conversions in 5 Easy Steps

facebook logo July 18, 2014

As Facebook advertising continues to expand targeting options and more money is being invested in social pay per click, it's important to know which ads...

Instagram’s War Against the Click

Instagram logo July 17, 2014

When The Onion launched ClickHole, a website dedicated to satirizing smarmy viral web publishers, it started using Instagram to promote and distribute stories, a...

Brands Go Digital in Extended Sponsorships With Music Festivals

Beats logo July 17, 2014

Summer music festivals are sometimes viewed as one-off marketing events that give brands a quick boost in awareness. But new campaigns from Jim Beam,...

Marketers Still Struggling to Get Results From Content Marketing

Content Marketing July 16, 2014

Despite widespread increases in content marketing budgets, B-to-B marketers are still struggling to translate their content marketing efforts into actual businesses results, according to a...

How a ‘Magic Toilet’ Transformed Kohler's Digital Strategy

Kohler July 15, 2014

Mommy blogger Elle Walker was prepping a new "What's Up Moms?" video blog when Kohler came calling about its new touchless toilet technology. The company's...

6 Marketing Ideas Small Businesses Can Learn From Big Brands

Marketing Strategy July 14, 2014

Marketing veteran Rob Schuham spends a lot of time encouraging big brands to act like small companies. Be nimble, he advises, be creative, be agile....

A Top Basketball Rumors Site Cashes in on Free-Agency Suspense

LeBron_James July 11, 2014

Every day of this month, NBA fans around the world have been obsessing over a handful of questions:  Which team is LeBron James going...

Rotating Banners: Why Image Sliders Kill Conversions

Online Marketing July 11, 2014

Digital marketers and web designers love rotating banners, which allow multiple pieces of content to occupy a single prominent space on a web page. (Synonymous...

Is Everything We’ve Ever Learned About Attribution Really Wrong?

Sales Funnel, No Attribution July 10, 2014

There was a lively discussion on LinkedIn a couple of weeks ago following a thought-provoking post by Gary Angel of Ernst & Young on digital...

4 Myths About Affiliate Marketing You Need to Know

Affiliate Marketing July 9, 2014

There are lots of myths out there surrounding affiliate marketing, and these can frequently cause brands/businesses to pass on these kinds of programs. It's...

 
 
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