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INTERNET MARKETING

If it's about Internet marketing, you can read about it here. This section contains the latest news and information about web marketing, as well as web marketing vendors, service providers and agencies. It also includes how-to and informational articles about lead generation programs, affiliate marketing programs, ad networks, display ads, behavioral targeting, semantic marketing, web analytics, and more.

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Why Marketing Automation is Driving a Bigger Role for the CMO

Marketing Strategy July 31, 2014

Not too long ago I had a wide-ranging conversation with Steve Herrera on the expanding role of the chief marketing officer and the marketing organization...

5 Things All Small Businesses Must Know About Big Data

Big Data July 31, 2014

Confused about big data? You're not the only one. For most small business owners, big data is one big mystery. And if you don't understand...

3 Ways User-Generated Content Benefits Brands and Consumers

Online Marketing July 29, 2014

Technological innovations over the last decade have given an unprecedented level of influence to individual consumers. With social media as their soapbox, users are able...

How Readers Feel About Native Ads in 4 Charts

Native Advertising Image July 25, 2014

Publishers may be having a love affair with sponsored content, but what about their readers? Three recent studies provide new insights into how readers perceive the...

How Denny's Became a Weirdly Successful Content Marketer

Denny's July 23, 2014

The Grand Slam breakfast has been sitting on Denny's menu since 1977. Eggs, bacon, sausage, pancakes haven't changed, but the brand wanted to find a...

35 Tools to Enhance Your Content Marketing Efforts

content marketing July 22, 2014

Here's a comprehensive list of tools to help you get the most out of your content marketing efforts, broken down into five manageable categories. Content...

How to Track Facebook Conversions in 5 Easy Steps

facebook logo July 18, 2014

As Facebook advertising continues to expand targeting options and more money is being invested in social pay per click, it's important to know which ads...

Instagram’s War Against the Click

Instagram logo July 17, 2014

When The Onion launched ClickHole, a website dedicated to satirizing smarmy viral web publishers, it started using Instagram to promote and distribute stories, a...

Brands Go Digital in Extended Sponsorships With Music Festivals

Beats logo July 17, 2014

Summer music festivals are sometimes viewed as one-off marketing events that give brands a quick boost in awareness. But new campaigns from Jim Beam,...

Marketers Still Struggling to Get Results From Content Marketing

Content Marketing July 16, 2014

Despite widespread increases in content marketing budgets, B-to-B marketers are still struggling to translate their content marketing efforts into actual businesses results, according to a...

 
 
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