INTERNET MARKETING
If it's about Internet marketing, you can read about it here. This section contains the latest news and information about web marketing, as well as web marketing vendors, service providers and agencies. It also includes how-to and informational articles about lead generation programs, affiliate marketing programs, ad networks, display ads, behavioral targeting, semantic marketing, web analytics, and more.
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4 Keys to Web Testing Success
When visitors come to your website, are they engaged? Do they regularly convert into buyers? Do you know what actions...
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Affiliates: Redefining the Original Performance Marketing Channel
As the original performance marketing channel, affiliate marketing has been effectively driving performance-based sales since the mid-90s. But the characteristics... -
Hotels.com Matches Sales Revenue to Augmented Reality Tool
The augemented reality program uses Hotels.com's claymation character "Smart" to guide people through cities.... -
The 3 Types of Augmented Reality for Marketers
Visuals are an important part of advertising, so it's not a surprise that many companies have jumped on the augmented... -
What Would David Ogilvy Do?
He isn't buying social media for social media's sake, and only recommends it if it's being used as a means... -
Digital Marketers Abuzz About WSJ Article Slamming Web Tracking
Unless you live under a rock, you've probably already heard about or read a July 30 Wall Street Journal...
More on Internet Marketing
More On Internet Marketing
4 Keys to Web Testing Success
August 26, 2010
When visitors come to your website, are they engaged? Do they regularly convert into buyers? Do you know what actions they take while they're there?...
Affiliates: Redefining the Original Performance Marketing Channel
August 26, 2010
As the original performance marketing channel, affiliate marketing has been effectively driving performance-based sales since the mid-90s. But the characteristics of an effective affiliate program...
Hotels.com Matches Sales Revenue to Augmented Reality Tool
August 12, 2010
The augemented reality program uses Hotels.com's claymation character "Smart" to guide people through cities....
The 3 Types of Augmented Reality for Marketers
August 12, 2010
Visuals are an important part of advertising, so it's not a surprise that many companies have jumped on the augmented reality (AR) bandwagon....
What Would David Ogilvy Do?
August 10, 2010
He isn't buying social media for social media's sake, and only recommends it if it's being used as a means to an end....
Digital Marketers Abuzz About WSJ Article Slamming Web Tracking
August 5, 2010
Unless you live under a rock, you've probably already heard about or read a July 30 Wall Street Journal article called "The Web's ...
How to Skyrocket Your Conversion Rates and Generate Better ROI, Part 1
August 5, 2010
Optimizing your landing pages for conversions through testing and analysis will skyrocket your marketing return on investment to a whole new realm. ...
Remember Skype?
July 29, 2010
Skype, the the internet telephone service provider that allows users to make voice calls over the Internet, has been know for a some very creative...
FTC Considers Do-Not-Track List
July 29, 2010
The Federal Trade Commission is considering proposing a do-not-track mechanism that would allow consumers to easily opt out of all behavioral targeting. ...
Getting the Most Out of “Back-to-School” Marketing
July 22, 2010
As summer hits its peak, shoppers have begun to think about heading back to school and retailers are attempting to redefine the back-to-school season....
