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INTERNET MARKETING

If it's about Internet marketing, you can read about it here. This section contains the latest news and information about web marketing, as well as web marketing vendors, service providers and agencies. It also includes how-to and informational articles about lead generation programs, affiliate marketing programs, ad networks, display ads, behavioral targeting, semantic marketing, web analytics, and more.

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How Readers Feel About Native Ads in 4 Charts

Native Advertising Image July 25, 2014

Publishers may be having a love affair with sponsored content, but what about their readers? Three recent studies provide new insights into how readers perceive the...

How Denny's Became a Weirdly Successful Content Marketer

Denny's July 23, 2014

The Grand Slam breakfast has been sitting on Denny's menu since 1977. Eggs, bacon, sausage, pancakes haven't changed, but the brand wanted to find a...

35 Tools to Enhance Your Content Marketing Efforts

content marketing July 22, 2014

Here's a comprehensive list of tools to help you get the most out of your content marketing efforts, broken down into five manageable categories. Content...

How to Track Facebook Conversions in 5 Easy Steps

facebook logo July 18, 2014

As Facebook advertising continues to expand targeting options and more money is being invested in social pay per click, it's important to know which ads...

Instagram’s War Against the Click

Instagram logo July 17, 2014

When The Onion launched ClickHole, a website dedicated to satirizing smarmy viral web publishers, it started using Instagram to promote and distribute stories, a...

Brands Go Digital in Extended Sponsorships With Music Festivals

Beats logo July 17, 2014

Summer music festivals are sometimes viewed as one-off marketing events that give brands a quick boost in awareness. But new campaigns from Jim Beam,...

Marketers Still Struggling to Get Results From Content Marketing

Content Marketing July 16, 2014

Despite widespread increases in content marketing budgets, B-to-B marketers are still struggling to translate their content marketing efforts into actual businesses results, according to a...

How a ‘Magic Toilet’ Transformed Kohler's Digital Strategy

Kohler July 15, 2014

Mommy blogger Elle Walker was prepping a new "What's Up Moms?" video blog when Kohler came calling about its new touchless toilet technology. The company's...

6 Marketing Ideas Small Businesses Can Learn From Big Brands

Marketing Strategy July 14, 2014

Marketing veteran Rob Schuham spends a lot of time encouraging big brands to act like small companies. Be nimble, he advises, be creative, be agile....

A Top Basketball Rumors Site Cashes in on Free-Agency Suspense

LeBron_James July 11, 2014

Every day of this month, NBA fans around the world have been obsessing over a handful of questions:  Which team is LeBron James going...

 
 
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