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MANAGEMENT

If its about e-marketing and e-commerce management, you can read about it here. This section contains the latest news and information about hiring trends in the e-commerce and e-marketing sectors. It also includes how-to articles about managing outside vendors (such as search engine marketing agencies and email service providers), training staff, profiles of leaders in the space, dealing with international issues, and more.
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DMA Names Robert Allen Interim President/CEO

The DMA Logo February 4, 2010

February 4, 2010 — The Direct Marketing Association (DMA), the leading global trade association of businesses and nonprofit multichannel direct marketers,...

DMA, ReputationDefender Partner on Preferences

February 2, 2010

Redwood City, Calif. – February 2, 2010 – ReputationDefender , the first comprehensive online reputation and privacy management company, today announced a new partnership...

Let's Get Social 20 Metrics To Effectively Track Social Media Campaigns

January 28, 2010

"Before I actually go into the different types of metrics you can set up to prove social medias value, I want to state...

Metrics-driven Video Email

January 28, 2010

Company: Flimp Media , a rich media solutions provider targeted at direct marketers, and iPost , an email services and...

Trade Groups Inroduce Online Behavioral Targeting Icon

DMA Behavioral Targeting Icon January 27, 2010

New York, NY (JANUARY 27, 2010) — The coalition of associations comprised of the American Association of Advertising Agencies (4A’s),...

There's no denying that social media is more difficult to justify in terms of ROI...

January 14, 2010

"There's no denying that social media is more difficult to justify in terms of ROI compared to other online marketing strategies. But that’s not to...

SMBs to Spend More on Video, Social Networking in 2010

December 17, 2009

While email continues to be the most popular online marketing channel for small businesses, 28 percent of small business owners recently surveyed said they plan...

When marketers and small business owners consider blogging they typically...

December 16, 2009

"When marketers and small business owners consider blogging, they typically worry about added complexity. For a small team already managing many different channels and campaigns,...

The central question of any marketing opportunity is ' What...

November 19, 2009

"The central question of any marketing opportunity is, '"What motivates customers to buy?' This is just as true in email as any other channel....

Call Analytics' 7 Best Practices

Leigh Mcmillan November 19, 2009

Call analytics — or automatic call tracking that works in concert with web advertising or full marketing campaigns — provides a great return on your...

 
 
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