MANAGEMENT

If its about e-marketing and e-commerce management, you can read about it here. This section contains the latest news and information about hiring trends in the e-commerce and e-marketing sectors. It also includes how-to articles about managing outside vendors (such as search engine marketing agencies and email service providers), training staff, profiles of leaders in the space, dealing with international issues, and more.

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DMA Announces Change to Leadership Team

DMA logo May 17, 2012

The Direct Marketing Association (DMA) announced that Larry Kimmel has resigned as CEO to join the agency Hawkeye. To help with the transition, Kimmel...

Yahoo CEO Steps Down Over Resume Flap

Yahoo! May 14, 2012

Yahoo confirmed in a Sunday afternoon press release that CEO Scott Thompson will step down, effective immediately. The company's board appointed Ross Levinsohn interim...

List Marketing or List Madness: Exorcise the Demon of Bad Data

May 14, 2012

Uncover the ins and outs of selecting the right list provider. It covers: - Tips to identify audiences that respond - Pros & cons of...

Digital Agency Guide: Top 5 Reasons to Use Cloud-based Video Services

May 11, 2012

Download this whitepaper to learn how digital agencies can seamlessly integrate cloud-based video services into their workflow to simplify these challenges and reduce costs. Today's...

Yahoo Board to Review CEO Scott Thompson's Credentials

Yahoo! May 4, 2012

Yahoo will review the educational record of CEO Scott Thompson after investor Third Point LLC, which is fighting for representation on the company board,...

Jury to Decide Winner of Google, Oracle Copyright Dispute

Google logo May 2, 2012

The law seems to be on Oracle's side in the copyright dispute over Google's use of Java code in Android. However, Google has a shot...

Attribution: How Organizational Structures Fit

May 2, 2012

Can too much data make attribution more complex? Matt Ackley, director of media and platforms at Google, argues too much data can cloud the...

348% Growth in Pay-Per-Call Ad Tracking Attributed to Mobile, Local

April 10, 2012

Mobile advertising continues to shake up traditional ad investments for a variety of media. For call tracking, the shift continues to move dollars from...

Yahoo to Lay Off 2,000 Employees

Yahoo! April 5, 2012

Yahoo is laying off 2,000 employees as new CEO Scott Thompson sweeps out jobs that don't fit into his plans for turning around the...

Facebook Countersues Yahoo for Patent Infringement

facebooklogo2 April 4, 2012

In response to being sued by Yahoo for patent infringement last month, Facebook today filed counterclaims against Yahoo for infringing 10 of its own...

 
 
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