MANAGEMENT
If its about e-marketing and e-commerce management, you can read about it here. This section contains the latest news and information about hiring trends in the e-commerce and e-marketing sectors. It also includes how-to articles about managing outside vendors (such as search engine marketing agencies and email service providers), training staff, profiles of leaders in the space, dealing with international issues, and more.
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All About Mobile Marketing
In this FREE whitepaper, eM+C has pulled together 13 tips we believe comprise the best mobile tactics and strategies our...
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Digital Marketers Abuzz About WSJ Article Slamming Web Tracking
Unless you live under a rock, you've probably already heard about or read a July 30 Wall Street Journal... -
How to Skyrocket Your Conversion Rates and Generate Better ROI, Part 1
Optimizing your landing pages for conversions through testing and analysis will skyrocket your marketing return on investment to a whole... -
FTC Considers Do-Not-Track List
The Federal Trade Commission is considering proposing a do-not-track mechanism that would allow consumers to easily opt out... -
Making Marketing Greater Than the Sum of its Campaigns
Everyone knows the old saying, “The whole is greater than the sum of its parts.” It makes so much sense... -
Jonathan Salem Baskin, Author of "Branding Only Works on Cattle," to Keynote InterACT!
I wanted to let you in on some exciting news: Jonathan Salem Baskin, author of "Branding Only Works on Cattle"...
More on Management
More On Management
All About Mobile Marketing
August 10, 2010In this FREE whitepaper, eM+C has pulled together 13 tips we believe comprise the best mobile tactics and strategies our experts have to offer to...
Digital Marketers Abuzz About WSJ Article Slamming Web Tracking
August 5, 2010
Unless you live under a rock, you've probably already heard about or read a July 30 Wall Street Journal article called "The Web's ...
How to Skyrocket Your Conversion Rates and Generate Better ROI, Part 1
August 5, 2010
Optimizing your landing pages for conversions through testing and analysis will skyrocket your marketing return on investment to a whole new realm. ...
FTC Considers Do-Not-Track List
July 29, 2010
The Federal Trade Commission is considering proposing a do-not-track mechanism that would allow consumers to easily opt out of all behavioral targeting. ...
Making Marketing Greater Than the Sum of its Campaigns
July 15, 2010
Everyone knows the old saying, “The whole is greater than the sum of its parts.” It makes so much sense when put to use, so...
Jonathan Salem Baskin, Author of "Branding Only Works on Cattle," to Keynote InterACT!
July 15, 2010
I wanted to let you in on some exciting news: Jonathan Salem Baskin, author of "Branding Only Works on Cattle" and "Bright Lights and Dim...
Case Study: How Asana Activewear Achieved Efficiency With a Digital Asset Management System
July 15, 2010Problem: Asana Activewear was spending too much time collecting and posting images on its website from its vendor partners. Devoting manpower to digital...
InterACT! Conference Launches “Build-a-Buzz” Giveaway
July 8, 2010(Weymouth, MA & Philadelphia - July 6, 2010) The InterACT! Conference, an educational forum for marketers, brand owners and service providers on cross-media direct marketing...
13 Multichannel Marketing Tactics (of 35) to Improve E-Marketing Profitability Tomorrow
July 1, 2010
In "The Bucket List: Technology's Impact on Catalog Marketing — 35 Strategies That Will Improve Company Profitability Tomorrow," Kevin Hillstrom focused on what he calls...
FTC Offers Broad Interpretation (Extending All The Way To Twitter) Of Its Endorsement Guides
June 28, 2010
People who endorse marketers for a fee on Twitter could disclose the payment by adding a hashtag like "#paid ad" or "#ad" to...
