MANAGEMENT

If its about e-marketing and e-commerce management, you can read about it here. This section contains the latest news and information about hiring trends in the e-commerce and e-marketing sectors. It also includes how-to articles about managing outside vendors (such as search engine marketing agencies and email service providers), training staff, profiles of leaders in the space, dealing with international issues, and more.

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IBM Acquires Silverpop, Rounds Out Marketing Cloud

IBM Logo April 11, 2014

IBM on Thursday said it will acquire Silverpop, a company that specializes in cloud marketing software. Silverpop, a privately held company based in Atlanta, competes...

Wyden is the Senator to Watch on Ad Tax Deduction

Taxes February 17, 2014

The fate of the advertising tax deduction on the Senate side now rests with Ron Wyden (D-Ore.), who was officially confirmed by the Senate...

Top 10 Website Metrics You Need to Know

Digital marketing February 17, 2014

Websites are incredible. They provide us with loads of useful and great information with hours of entertainment. However, nowadays there's added pressure to keep...

Drone Delivery: What's Good for Amazon is Illegal for You

Amazon Drone Delivery February 7, 2014

Of all the commercial uses one can think of for drones, beer delivery to ice fishermen might not be the first. "It's not a problem...

Court Orders Yelp to Unmask Anonymous Reviewers

ROI1010_Feature3 photo2 January 16, 2014

A United States court has ordered customer reviews website Yelp to reveal the names of seven of its anonymous reviewers. The order follows a lawsuit...

Infographic: What You Need to Know About Small Business Marketing in 2014

Infographic Wordle January 15, 2014

Did you know that 94 percent of small business owners consider online marketing very important to helping their business grow? But while many of you plan...

What the Responsys Acquisition Means for Oracle, Digital Marketing

Oracle's logo January 7, 2014

What company is next after Oracle's $1.5 billion purchase of marketing cloud vendor Responsys? Some company for sure. And the next buy will come sooner rather...

Facebook Sued Over Alleged Scanning of Private Messages

facebook logo January 3, 2014

Facebook was sued over allegations it systematically intercepts its users’ private messages on the social network and profits by sharing the data with advertisers and...

Oracle to Buy Responsys for $1.5 Billion

Oracle's logo December 23, 2013

Oracle said on Friday that it had agreed to acquire Responsys, an enterprise software company, for $27 a share in cash, or about $1.5 billion,...

How to Hire (and Keep) Digital Marketing Talent in 2014

Digital marketing November 25, 2013

It's a seller's market. That is if you're selling digital marketing services in the form of social media, content marketing, analytics or email marketing....

 
 
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