MANAGEMENT
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DMA Names Robert Allen Interim President/CEO
February 4, 2010 — The Direct Marketing Association (DMA), the leading global trade association of businesses...
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DMA, ReputationDefender Partner on Preferences
Redwood City, Calif. – February 2, 2010 – ReputationDefender , the first comprehensive online reputation and privacy management company,... -
Let's Get Social 20 Metrics To Effectively Track Social Media Campaigns
"Before I actually go into the different types of metrics you can set up to prove social medias...
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Metrics-driven Video Email
Company: Flimp Media , a rich media solutions provider targeted at direct marketers, and iPost...
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Trade Groups Inroduce Online Behavioral Targeting Icon
New York, NY (JANUARY 27, 2010) — The coalition of associations comprised of the American Association... -
There's no denying that social media is more difficult to justify in terms of ROI...
"There's no denying that social media is more difficult to justify in terms of ROI compared to other online marketing...
More on Management
More On Management
DMA Names Robert Allen Interim President/CEO
February 4, 2010
February 4, 2010 — The Direct Marketing Association (DMA), the leading global trade association of businesses and nonprofit multichannel direct marketers,...
DMA, ReputationDefender Partner on Preferences
February 2, 2010Redwood City, Calif. – February 2, 2010 – ReputationDefender , the first comprehensive online reputation and privacy management company, today announced a new partnership...
Let's Get Social 20 Metrics To Effectively Track Social Media Campaigns
January 28, 2010"Before I actually go into the different types of metrics you can set up to prove social medias value, I want to state...
Metrics-driven Video Email
January 28, 2010Company: Flimp Media , a rich media solutions provider targeted at direct marketers, and iPost , an email services and...
Trade Groups Inroduce Online Behavioral Targeting Icon
January 27, 2010
New York, NY (JANUARY 27, 2010) — The coalition of associations comprised of the American Association of Advertising Agencies (4A’s),...
There's no denying that social media is more difficult to justify in terms of ROI...
January 14, 2010"There's no denying that social media is more difficult to justify in terms of ROI compared to other online marketing strategies. But that’s not to...
SMBs to Spend More on Video, Social Networking in 2010
December 17, 2009While email continues to be the most popular online marketing channel for small businesses, 28 percent of small business owners recently surveyed said they plan...
When marketers and small business owners consider blogging they typically...
December 16, 2009"When marketers and small business owners consider blogging, they typically worry about added complexity. For a small team already managing many different channels and campaigns,...
The central question of any marketing opportunity is ' What...
November 19, 2009"The central question of any marketing opportunity is, '"What motivates customers to buy?' This is just as true in email as any other channel....
Call Analytics' 7 Best Practices
November 19, 2009
Call analytics — or automatic call tracking that works in concert with web advertising or full marketing campaigns — provides a great return on your...
