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If its about mobile marketing or mobile commerce, you can read about it here. This section contains the latest news about mobile marketing and mobile commerce, as well as mobile marketing and mobile commerce service providers. It also contains how-to and informational articles about a variety of mobile marketing and  topics such as mobile marketing via Short Message Service, mobile marketing vis Multimedia Message Service, in-game mobile marketing, mobile web marketing. Mobile commerce articles include information about creating mobile web sites, integrating mobile site with traditional website s, mobile ticketing and couponing, mobile content purchase and delivery, and more.


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6 Keys to Better Mobile Marketing Performance

Ajay Kupar, Moovweb July 27, 2015

Consumers are now using smartphones at every point in their customer journey to engage with businesses. Almost half of all U.S. consumers now turn to...

Is Your App DOA? 3 Keys to Mobile Success

Jim McCarthy, Goldstar June 9, 2015

People often ask me how a company launched before the mobile revolution can make the transition. On the positive side, nothing makes mobile inherently impossible...

What it Means to Truly Embrace Mobile Marketing

Jessica Keaton, HyperTarget Marketing March 30, 2015

When was the last time you checked Facebook on your computer? For most of us it's become second nature to check all social media platforms...

Avoid These Mobile Marketing Mistakes … or Pay the Price

Mobile Marketing Mistakes Infographic Header March 4, 2015

In early 2014, time spent on the internet via mobile apps surpassed time spent on the internet via desktops, according to data from comScore. However,...

Ways to Make Customer Service More Mobile

Fatema Hamdani, Syniverse February 13, 2015

Smartphones, apps and high-speed mobile networks are changing the rules of the game for customer service. Direct service that used to only be available in-person...

The Blind Spot in Your Analytics: The Phone Call

Mark Sullivan, CallRail February 13, 2015

It's common to know how people find your site, and website analytics will tell you how online sales originate, but what about the people who...

What Marketers Can Learn From the ‘Quantified Self’ Movement

Ran Avrahamy 2, AppsFlyer September 16, 2014

Today's app marketers are starting to take a page from digital transparency trends like quantified self, moving towards real-time data analytics that track and measure...

Brands Headed Towards Time-Sensitive Mobile Messaging, Survey Finds

Mobile Marketing August 11, 2014

We're announcing the results of a survey on mobile messaging in the enterprise that Message Systems commissioned Harris Poll to conduct. The survey focused...

Real-Time Marketing Isn't Just About Twitter

Twitter IPO July 29, 2014

When MTV announced the nominees for next month's Video Music Awards, it leaned on social media, of course, to create buzz. But the channel it...

Ikea Creates Omnichannel Shopping Experience From Favorited Items in App

IKEA logo July 29, 2014

Ikea is embracing omnichannel shopping with new mobile functionality that allows users of its mobile catalog application to save their favorite items as a shopping...