MOBILE MARKETING

If its about mobile marketing or mobile commerce, you can read about it here. This section contains the latest news about mobile marketing and mobile commerce, as well as mobile marketing and mobile commerce service providers. It also contains how-to and informational articles about a variety of mobile marketing and  topics such as mobile marketing via Short Message Service, mobile marketing vis Multimedia Message Service, in-game mobile marketing, mobile web marketing. Mobile commerce articles include information about creating mobile web sites, integrating mobile site with traditional website s, mobile ticketing and couponing, mobile content purchase and delivery, and more.

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Barcode Scanning Up 157% in First Quarter

May 16, 2012

Mobile barcode scanning continued to climb at a brisk pace in the first quarter, according to the latest data from Scanbuy. Total scans through...

Mobile Web Usage Growing Faster Than Ever Before, Report Finds

May 15, 2012

Mobile web traffic has increased 202 percent over the past year, according to the latest Quarterly Mobile Report from digital marketing company Latitude. Nearly...

List Marketing or List Madness: Exorcise the Demon of Bad Data

May 14, 2012

Uncover the ins and outs of selecting the right list provider. It covers: - Tips to identify audiences that respond - Pros & cons of...

Digital Agency Guide: Top 5 Reasons to Use Cloud-based Video Services

May 11, 2012

Download this whitepaper to learn how digital agencies can seamlessly integrate cloud-based video services into their workflow to simplify these challenges and reduce costs. Today's...

Luxury Brand Apps Can Open the M-Commerce Door

May 10, 2012

Wealthy Americans have been at the forefront of smartphone app use and m-commerce. That trend is likely to continue, according to a first quarter 2012...

MMA Smartgraphic: Who’s Turning You On?

Mobile Marketing Association's logo May 9, 2012

The Mobile Marketing Association (MMA) prepared what it says is a smartgraphic (rather than infographic) that renders nicely both on a computer and smartphone. It first...

SoLoMo Strategies for Savvy Marketers

Doug Stovall May 8, 2012

"SoLoMo" is a phrase mobile marketers have been using for a while now, even as traditional marketers are just learning about hyperlocal. Companies that are...

93% of In-Store App Users Make Purchases in Physical Location, Study Finds

May 4, 2012

Smartphone users are more likely to make a purchase in-store while simultaneously using their device to seek more information, according to a Wave Collapse executive...

Mobile is Leading the Email Revolution

May 2, 2012

We spend more time using our phones to read email, take pictures and update our Facebook account than we do actually using it to...

Hispanics to Spend $500 Million on Mobile Apps in 2012

April 30, 2012

Hispanics are early adopters of both tablets and smartphones, and also more likely than whites to go online using mobile devices. All of that activity...

 
 
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