MOBILE MARKETING
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Marketers Increasing Spending on Mobile, Email, Search, Social Marketing
A growth in marketers' investments in social media, mobile marketing, email marketing and search will fuel a 17 percent surge...
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Mobile Content Optimizer
Company: Covario , a search and display advertising, software and services provider Product/Service: Mobile Content... -
Barrage of Portals Could Bring Surge of Mobile Marketing
In what will likely otherwise be an unremarkable year for media ad spending, mobile marketing is expected to surge in... -
Marketers Increasingly Using Barcodes to Reach Mobile Consumers
Bar codes are getting hip. For decades, retailers and manufacturers have used these patterns of black dots, lines, and... -
Mobile Self-Service Coupon Software
New Arrivals documents the latest tools and technologies available to cross-channel marketers.... -
Mobile Ads Getting a Makeover
Google, Apple and several start-ups are trying to break the mold in mobile advertising, hoping to persuade marketers...
More on Mobile Marketing
More On Mobile Marketing
Marketers Increasing Spending on Mobile, Email, Search, Social Marketing
February 11, 2010
A growth in marketers' investments in social media, mobile marketing, email marketing and search will fuel a 17 percent surge in digital marketing spending this...
Mobile Content Optimizer
February 11, 2010
Company: Covario , a search and display advertising, software and services provider Product/Service: Mobile Content Optimizer, a mobile device template...
Barrage of Portals Could Bring Surge of Mobile Marketing
February 9, 2010
In what will likely otherwise be an unremarkable year for media ad spending, mobile marketing is expected to surge in 2010 as the number of...
Marketers Increasingly Using Barcodes to Reach Mobile Consumers
February 5, 2010
Bar codes are getting hip. For decades, retailers and manufacturers have used these patterns of black dots, lines, and squares to encode pricing and...
Mobile Self-Service Coupon Software
February 4, 2010New Arrivals documents the latest tools and technologies available to cross-channel marketers....
Mobile Ads Getting a Makeover
January 28, 2010Google, Apple and several start-ups are trying to break the mold in mobile advertising, hoping to persuade marketers to spend more on a...
Fundamental Tactics for Mobile Marketing
November 5, 2009
Mobile marketing is intriguing — and the subject of considerable exploration right now — because of its potential for intimate, timely and extremely valuable interactions...
Gen Y Would Abandon Social Networks Before Texting and Email
October 22, 2009While Generation Y Americans spend considerable time on social networks, when asked what they would least like to give up for one week, 9 percent...
Recipients View Email Across Variety of Platforms, Devices
October 16, 2009Many recipients access their email messages from mobile and software-based email programs — not just web-based ones. This finding comes via a report from...
Mobile Marketing: Start Now to Cash In on Year-End Commerce, Part 2
July 16, 2009
Last week, in the first installment of this two-part series, I discussed the basics of mobile marketing, offered a few mobile marketing success...
