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If its about mobile marketing or mobile commerce, you can read about it here. This section contains the latest news about mobile marketing and mobile commerce, as well as mobile marketing and mobile commerce service providers. It also contains how-to and informational articles about a variety of mobile marketing and  topics such as mobile marketing via Short Message Service, mobile marketing vis Multimedia Message Service, in-game mobile marketing, mobile web marketing. Mobile commerce articles include information about creating mobile web sites, integrating mobile site with traditional website s, mobile ticketing and couponing, mobile content purchase and delivery, and more.


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What Marketers Can Learn From the ‘Quantified Self’ Movement

Ran Avrahamy 2, AppsFlyer September 16, 2014

Today's app marketers are starting to take a page from digital transparency trends like quantified self, moving towards real-time data analytics that track and measure...

Brands Headed Towards Time-Sensitive Mobile Messaging, Survey Finds

Mobile Marketing August 11, 2014

We're announcing the results of a survey on mobile messaging in the enterprise that Message Systems commissioned Harris Poll to conduct. The survey focused...

Real-Time Marketing Isn't Just About Twitter

Twitter IPO July 29, 2014

When MTV announced the nominees for next month's Video Music Awards, it leaned on social media, of course, to create buzz. But the channel it...

Ikea Creates Omnichannel Shopping Experience From Favorited Items in App

IKEA logo July 29, 2014

Ikea is embracing omnichannel shopping with new mobile functionality that allows users of its mobile catalog application to save their favorite items as a shopping...

Starbucks Looks to Share Its App Payment System With Other Retailers

Starbucks logo July 25, 2014

Starbucks CEO Howard Schultz revealed that his company had amassed nearly 12 million active monthly mobile users in the U.S. and Canada during the brand's...

A 217% Lift Every Content Marketer Should Be Getting, But Will You?

Content Marketing July 25, 2014

Taking the time to test different headline options could give you a huge boost in the amount of traffic your content marketing can generate -...

Opening Mobile Wallet Opportunities for Marketers

Mobile Marketing July 24, 2014

There is a lot of buzz about mobile wallets — mostly, the challenges facing mass adoption of mobile payments. This has left many marketers to...

Aeropostale Teases AeroNow Rebranding with Social, Text Campaigns

Aeropostale's logo July 24, 2014

Fashion retailer Aeropostale is using social and mobile messaging to build anticipation for the upcoming reveal of its new rebranding initiative on July 28, including...

Target Fires Back at Amazon With its Own Image Recognition App

Target_logo_small July 22, 2014

Target is answering's image recognition application with its own offering, hoping to take back control of showrooming activity while providing shoppers with the kind...

FTC Sues Amazon Over In-App Purchases by Kids

FTC Logo July 11, 2014

The U.S. government's consumer protection agency has filed a lawsuit against for allegedly billing customers for unauthorized in-app purchases, many of which are...