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If its about mobile marketing or mobile commerce, you can read about it here. This section contains the latest news about mobile marketing and mobile commerce, as well as mobile marketing and mobile commerce service providers. It also contains how-to and informational articles about a variety of mobile marketing and  topics such as mobile marketing via Short Message Service, mobile marketing vis Multimedia Message Service, in-game mobile marketing, mobile web marketing. Mobile commerce articles include information about creating mobile web sites, integrating mobile site with traditional website s, mobile ticketing and couponing, mobile content purchase and delivery, and more.


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Target Fires Back at Amazon With its Own Image Recognition App

Target_logo_small July 22, 2014

Target is answering's image recognition application with its own offering, hoping to take back control of showrooming activity while providing shoppers with the kind...

FTC Sues Amazon Over In-App Purchases by Kids

FTC Logo July 11, 2014

The U.S. government's consumer protection agency has filed a lawsuit against for allegedly billing customers for unauthorized in-app purchases, many of which are...

Mobile Marketing Dos and Don'ts

Tom Bash, Exponential July 8, 2014

As mobile technology and mobile marketing proliferate, it's critical to make sure that campaigns are fully optimized and designed for the smaller screens and all...

The Single Biggest Lie in Digital Marketing

Digital marketing June 27, 2014

Paid search? Check. SEO? Check. Social media? Check. Email marketing? Check. Now, you're ready to launch your awesome digital marketing campaign, right? Not so fast. In...

Walgreens Pilots Google’s Project Tango for Ubiquitous Augmented Reality Experiences

Walgreens_logo June 27, 2014

Walgreens is piloting Google's new virtual indoor mapping technology that delivers personalized and discoverable rewards to shoppers using augmented reality for a bricks-and-clicks experience....

Snapchat Lures Brands With New Customized Photo Filters

Snapchat logo June 20, 2014

Snapchat has discovered a new way to entice brands to its service: customizable photo filters. The ephemeral messaging app is testing a new feature that...

Move Over, Siri; Domino's ‘Dom’ Really Delivers

Dominos Pizza App June 16, 2014

Domino's is introducing its own version of Siri. The pizza delivery chain plans to introduce a function on its mobile app that lets customers place...

American Express Mobilizes Rewards for Uber Rides to Drive Loyalty

American Express Logo June 11, 2014

American Express is boosting its membership rewards program by leveraging ride-sharing service Uber to create a mobile loyalty partnership, enabling Amex card members and Uber...

The Edward Snowden Guide to Modern Marketing

Edward Snowden June 10, 2014

Whether you view him as a hero or a traitor, it's hard to deny that Edward Snowden is a marketing genius. Since the former National Security...

Gap Heats Up Customer Acquisition With Commerce-Enabled Promoted Tweets

Gap's logo June 9, 2014

Gap promoted tweets for its Summer Loves campaign are reaching Macy's fans on Twitter and include an easy way to make a purchase, helping the...