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If it's about search engine marketing or search engine optimization, you can read about it here, This section contains the latest news about SEM and SEO, as well as SEO and SEM agencies, services, vendors and products. It also contains how-to and informational articles about choosing the right keywords for maximum ROI, targeting better sales and prospects with SEM, converting visitors into buyers with landing pages, bid arrangement tools, calculating ROI, using title tags, SEO copywriting, getting to the top of search engines, international SEO and SEM, and more.

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A Purchased Email List is a Dead List

Email Marketing August 1, 2014

As a permission-based email service provider, MailChimp doesn't allow its users to send to purchased, rented, scraped or stolen lists of email addresses. Why? Well, much like Lloyd...

What Craigslist Can Teach Us About SEO

Craigslist August 1, 2014

Craigslist is an iconic website. It's outrageously ugly, incredibly useful, amazingly relevant and outstandingly successful. But why? I think Craigslist has some great search engine...

10 Paid Search Optimization Tactics to Improve ROI

Local search image July 30, 2014

Here are 10 tips, all applicable to both AdWords and Bing, to help you get the most of out of your paid search campaigns in...

What Marketers Need to Know About Google's Local Algorithm Update

New Google Logo July 29, 2014

Last week, Google released a major local search algorithm update affecting both Google Maps search results and Google web search results. Search Engine Land broke...

All You Need to Know to Succeed With CPA Bidding

ppc July 29, 2014

There are mixed feelings about using Conversion Optimizer or CPA Bidding. Google AdWords wears the jersey of team CPA bidding. As soon as a campaign...

5 SEO Myths That Still Haunt Us Today

SEO July 24, 2014

Recently, I was among several SEO and content marketing experts who shared insights with Jim Martin, a writer for CIO.com, for an article about busting...

How to Ensure Your SEO Strategy Delivers the Right Traffic

Internet July 24, 2014

When it comes to SEO, achieving first page rankings and getting more traffic is one thing, but what about ensuring those rankings deliver the right...

Assessing Hummingbird’s Impact on Search — 10 Months Later

Google Hummingbird July 21, 2014

On Sept. 26, 2013, Google let slip that it had updated its overall search platform, which it referred to as "Hummingbird." In this post, I'm...

Should You Be Bidding on Your Brand Terms for Your Search Ads?

ppc July 17, 2014

While many advertisers have bought into the idea of bidding on search terms that include their brand name, there are still plenty of smart...

Is SEO Dead?

SEO July 14, 2014

Search engine optimization may no longer be the answer to your traffic-related prayers, as Google's algorithms move away from rewarding SEO principles and toward featuring...

 
 
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