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If it's about search engine marketing or search engine optimization, you can read about it here, This section contains the latest news about SEM and SEO, as well as SEO and SEM agencies, services, vendors and products. It also contains how-to and informational articles about choosing the right keywords for maximum ROI, targeting better sales and prospects with SEM, converting visitors into buyers with landing pages, bid arrangement tools, calculating ROI, using title tags, SEO copywriting, getting to the top of search engines, international SEO and SEM, and more.

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3 Ways You Might Be Wasting Money on AdWords

Google logo May 14, 2012

Are your keywords tightly organized around your ad groups, your ads typo-free and your conversions being tracked on a dedicated-for-AdWords landing page? If so,...

List Marketing or List Madness: Exorcise the Demon of Bad Data

May 14, 2012

Uncover the ins and outs of selecting the right list provider. It covers: - Tips to identify audiences that respond - Pros & cons of...

Bing and Facebook Team Up to Take on Google in Social Search

Bing Increases Market Share in January May 11, 2012

In what's shaping up to be a drawn-out battle to develop a social search engine that consumers love, Bing has unsheathed a critical weapon:...

Digital Agency Guide: Top 5 Reasons to Use Cloud-based Video Services

May 11, 2012

Download this whitepaper to learn how digital agencies can seamlessly integrate cloud-based video services into their workflow to simplify these challenges and reduce costs. Today's...

How to Optimize Traffic From Organic Search

May 9, 2012

A really useful barometer for traffic generation return on investment is to see what affiliate marketers are doing. Ask a top affiliate where they...

Google Faces Antitrust Inquiry in India

Google logo May 8, 2012

Compounding Google's regulatory entanglements, India has begun an antitrust investigation into the search company's online advertising business. According to Agence France Presse, S.L. Bunker,...

Google Test Shows Paid-Search Ads, Email Marketing Integration

Google logo April 27, 2012

Email marketers may soon have an opportunity to tie campaigns into paid-search ads through a new ad format being tested by Google. It allows consumers...

Home Depot to Correct Misleading Link Request

Home_Depot_logo2 April 20, 2012

It read like one of those bad link requests you get. Link to me and you’ll rank better. It even suggested hiding the link....

Your Website Might Be Over Optimized if …

April 19, 2012

There's been a great deal of speculation about the shape and form search engine rankings will take after Google’s chief spam cop Matt Cutts...

7 Ways to Use Visitor Intelligence in SEO and Marketing

April 16, 2012

Visitor intelligence allows you to consistently determine the quality of your website’s visitors and leads. You can scan, review and segment that traffic to...

 
 
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