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If it's about search engine marketing or search engine optimization, you can read about it here, This section contains the latest news about SEM and SEO, as well as SEO and SEM agencies, services, vendors and products. It also contains how-to and informational articles about choosing the right keywords for maximum ROI, targeting better sales and prospects with SEM, converting visitors into buyers with landing pages, bid arrangement tools, calculating ROI, using title tags, SEO copywriting, getting to the top of search engines, international SEO and SEM, and more.


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3 Uncommon Ways to Determine if Your SEO Initiatives Work

Bryan Olshock August 4, 2015

As digital marketers, there's never been more data at our fingertips. With this abundance of information comes a significant challenge: How do you decipher the...

Is it Me You’re Looking For? Google to Add Buy Buttons to Mobile Search

New Google Logo June 4, 2015

After much speculation, it's official: Google intends to set up shop on one of the largest and busiest corners in the entirety of internet...

Mobile Moments: Google on Building What’s Next

Google Mobile May 13, 2015

It's official: desktop search is dead. OK, well maybe not quite yet, but Google did make it known last week that smartphone searches have overtaken...

Did You Survive ‘Mobilegeddon’? Now it's Time to Thrive

Dmitri Logounov, New Design Group May 7, 2015

Expectations have been that nonmobile-friendly website rankings would plummet in smartphone searches after Google's algorithm update on April 21. However, the pond surface is only...

‘Mobilepocalypse’: Google Algorithm Changes to Make Mobile Mandatory

Google Mobile Update April 7, 2015

For the past year or so, those in the know when it comes to search engine optimization and web development have been preaching the gospel...

5 Google Trends Searches Retailers Need to Know

Aneesh Reddy March 13, 2015

Google Trends is a particularly fascinating tool in that it appears to offer clearly defined, actionable information surrounding the key variables of the known...

A Purchased Email List is a Dead List

Email Marketing August 1, 2014

As a permission-based email service provider, MailChimp doesn't allow its users to send to purchased, rented, scraped or stolen lists of email addresses. Why? Well, much like Lloyd...

What Craigslist Can Teach Us About SEO

Craigslist August 1, 2014

Craigslist is an iconic website. It's outrageously ugly, incredibly useful, amazingly relevant and outstandingly successful. But why? I think Craigslist has some great search engine...

10 Paid Search Optimization Tactics to Improve ROI

Local search image July 30, 2014

Here are 10 tips, all applicable to both AdWords and Bing, to help you get the most of out of your paid search campaigns in...

What Marketers Need to Know About Google's Local Algorithm Update

New Google Logo July 29, 2014

Last week, Google released a major local search algorithm update affecting both Google Maps search results and Google web search results. Search Engine Land broke...