SEARCH

If it's about search engine marketing or search engine optimization, you can read about it here, This section contains the latest news about SEM and SEO, as well as SEO and SEM agencies, services, vendors and products. It also contains how-to and informational articles about choosing the right keywords for maximum ROI, targeting better sales and prospects with SEM, converting visitors into buyers with landing pages, bid arrangement tools, calculating ROI, using title tags, SEO copywriting, getting to the top of search engines, international SEO and SEM, and more.
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4 Truths About Moms and Search

Moms and search February 11, 2010

Today's moms regularly use digital channels such as online search engines to gather information to make the best decisions and purchases for their families. As a...

Marketers Increasing Spending on Mobile, Email, Search, Social Marketing

Digital marketing February 11, 2010

A growth in marketers' investments in social media, mobile marketing, email marketing and search will fuel a 17 percent surge in digital marketing spending this...

Google's Display Ads Predicted to Top $1 Billion This Year

Wireless Spectrum Auction Begins February 10, 2010

Google CEO Eric Schmidt hinted in July that display advertising would probably be the next of his company's businesses to generate $1...

Click To Conversion Time (Part I): What This Metric Can Tell You About Your Clientele

February 4, 2010

"An often-overlooked metric is the time taken from the first click on an ad to the final conversion of the keyword. That is,...

YouTube's Monetization Plans Lie in Search

YouTube Going Even More Mobile February 2, 2010

NEW YORK (AdAge.com) -- YouTube is the world's No. 2 search engine -- behind only its parent company's search engine, Google.com...

AT&T Launches Competitor to Yelp

January 28, 2010

AT&T latched on early to the local search and advertising market, first with the Yellow Pages , then with an online version,...

Let's Get Social 20 Metrics To Effectively Track Social Media Campaigns

January 28, 2010

"Before I actually go into the different types of metrics you can set up to prove social medias value, I want to state...

Search Marketing Industry Sees Growth in 2009, Led by Retail Sector

January 28, 2010

In the fourth quarter of 2009, the search engine marketing sector posted a 6 percent increase in quarter-over-quarter (QOQ) and year-over-year (YOY) growth, according to...

10 Ways to Master SEO Keyword Selection

Murray Picture January 21, 2010

It’s easy to take shortcuts and miss the mark with keyword selection, especially during the early phases of search engine optimization projects. Keyword research is...

What Does Google Real-Time Search Really Mean?

Craig Greenfield January 14, 2010

Google recently launched a real-time search results feature. The feature incorporates tweets, Yahoo Answers questions and answers, and other breaking blog/website content in a box...

 
 
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