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If it's about social media, social marketing, or social networking, you can read about it here. This section contains the latest news and information about social media, marketing and networking, as well as vendors, providers, service providers and agencies in this space. It also includes informational and how-to articles about using social media for prospecting, integrating email and social media, using Twitter, Facebook, MySpace and LinkedIn for marketing and prospecting, selling merchandise through social networking sites, buying advertising on these sites, and more.


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A Keyword Strategy for Advertising on Twitter

Bernard Perrine, SocialCentiv April 6, 2015

In April 2013, Twitter began allowing marketers to use keywords to target users based on tweets they had recently posted or engaged with. Combined with geo-targeting — i.e.,...

#Profitable: Instagram Readies New Ad Type

Instagram Carousel March 10, 2015

Will this ad look better with the Instagram filter Kelvin? Or maybe Toaster? Oh, I know! X Pro II. That's it, perfect. While marketers have...

Who Wore it Best? #TheDress Inspires Pop-Up Social Marketing

#TheDress March 3, 2015

What did you see? White and gold, or blue and black? Over the weekend, the internet exploded with debate and controversy over a dress. The...

How's Your March Madness Marketing Game?

March Madness March 2, 2015

Brackets, pools, parties … oh my! March Madness is right around the corner and marketers are gearing up. According to the NCAA, it's estimated that...

Tips for Using GIFs Effectively in Digital Marketing Campaigns

Ronny Elkayam, October 24, 2014

Using the GIF may have recently been added to the online and mobile marketing status quo, but how, and why, did a technology that originated...

Launching With Social: A Study of What Works and What Doesn't

Marin Social Media August 1, 2014

Are you planning to launch a new blog, product or service? Do you want to know how to organize and execute a successful launch with...

NBA Adding its Twitter Handle to the Official Game Ball

NBA_logo August 1, 2014

It's unlikely there's anybody playing NBA basketball who doesn't know how to follow the league on Twitter. The NBA's Twitter account (@NBA) has over 10.7...

Big Brands Are Driving Facebook and Twitter's Mobile Ad Explosion

facebook logo July 31, 2014

Twitter and Facebook are killing it with mobile ad sales right now chiefly because they're expanding their customer base from smaller direct-response and app-install players...

OKCupid Falsely Matched Users in the Name of Web Science

OK Cupid July 30, 2014

OKCupid, the dating site owned by billionaire Barry Diller's IAC/InterActiveCorp, is the latest internet company to say it conducts psychological experiments on users. OKCupid ran...

‘Teenage Mutant Ninja Turtles’ 9/11 Poster Shell Shocks Social Media

Paramount Australia Removes Offensive Poster July 30, 2014

Paramount Australia is facing harsh criticism after sharing a "Teenage Mutant Ninja Turtles" poster that invoked memories of 9/11. "Check out the official poster for...