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If it's about social media, social marketing, or social networking, you can read about it here. This section contains the latest news and information about social media, marketing and networking, as well as vendors, providers, service providers and agencies in this space. It also includes informational and how-to articles about using social media for prospecting, integrating email and social media, using Twitter, Facebook, MySpace and LinkedIn for marketing and prospecting, selling merchandise through social networking sites, buying advertising on these sites, and more.


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Tips for Using GIFs Effectively in Digital Marketing Campaigns

Ronny Elkayam, October 24, 2014

Using the GIF may have recently been added to the online and mobile marketing status quo, but how, and why, did a technology that originated...

Launching With Social: A Study of What Works and What Doesn't

Marin Social Media August 1, 2014

Are you planning to launch a new blog, product or service? Do you want to know how to organize and execute a successful launch with...

NBA Adding its Twitter Handle to the Official Game Ball

NBA_logo August 1, 2014

It's unlikely there's anybody playing NBA basketball who doesn't know how to follow the league on Twitter. The NBA's Twitter account (@NBA) has over 10.7...

Big Brands Are Driving Facebook and Twitter's Mobile Ad Explosion

facebook logo July 31, 2014

Twitter and Facebook are killing it with mobile ad sales right now chiefly because they're expanding their customer base from smaller direct-response and app-install players...

OKCupid Falsely Matched Users in the Name of Web Science

OK Cupid July 30, 2014

OKCupid, the dating site owned by billionaire Barry Diller's IAC/InterActiveCorp, is the latest internet company to say it conducts psychological experiments on users. OKCupid ran...

‘Teenage Mutant Ninja Turtles’ 9/11 Poster Shell Shocks Social Media

Paramount Australia Removes Offensive Poster July 30, 2014

Paramount Australia is facing harsh criticism after sharing a "Teenage Mutant Ninja Turtles" poster that invoked memories of 9/11. "Check out the official poster for...

Delighting People in 140 Characters: An Inside Look at JetBlue's Customer Service Success

JetBlue July 28, 2014

When you tweet at a company that has over 16,000 employees, how quickly do you expect them to respond to you? How helpful do you...

Hashtags: The Good, the Bad and the Oh So Ugly

Hashtag bubble July 28, 2014

It can't be overstated how important it is to research a hashtag before you use it and to give a little thought to what people...

Why Should I Use Video in My Next Marketing Email?

Email Marketing July 25, 2014

Video has the power to capture attention like few other email marketing tactics. In fact, more and more marketers say they are using or are planning...

Brands and Agencies Aren't Shifting Dollars to Video Fast Enough

Video Content July 23, 2014

It's no secret that ad agencies, along with the world's biggest consumer brands, are shifting budgets from TV to video ads. But according to a...