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SOCIAL MEDIA

If it's about social media, social marketing, or social networking, you can read about it here. This section contains the latest news and information about social media, marketing and networking, as well as vendors, providers, service providers and agencies in this space. It also includes informational and how-to articles about using social media for prospecting, integrating email and social media, using Twitter, Facebook, MySpace and LinkedIn for marketing and prospecting, selling merchandise through social networking sites, buying advertising on these sites, and more.

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Delighting People in 140 Characters: An Inside Look at JetBlue's Customer Service Success

JetBlue July 28, 2014

When you tweet at a company that has over 16,000 employees, how quickly do you expect them to respond to you? How helpful do you...

Hashtags: The Good, the Bad and the Oh So Ugly

Hashtag bubble July 28, 2014

It can't be overstated how important it is to research a hashtag before you use it and to give a little thought to what people...

Why Should I Use Video in My Next Marketing Email?

Email Marketing July 25, 2014

Video has the power to capture attention like few other email marketing tactics. In fact, more and more marketers say they are using or are planning...

Brands and Agencies Aren't Shifting Dollars to Video Fast Enough

Video Content July 23, 2014

It's no secret that ad agencies, along with the world's biggest consumer brands, are shifting budgets from TV to video ads. But according to a...

Adidas, Champs Sports Want You to Watch Their New Web Shows on Instagram

adidas_logo July 22, 2014

Don't head to YouTube to check out Adidas’ latest web series. The sports shoes and apparel company partnered with Champs Sports to create four different online...

10 Changes to Facebook's Page Layout: What Marketers Need to Know

facebook logo July 21, 2014

Have you noticed some big changes in your Facebook Page layout? Do you know where to find everything? Earlier this year, Facebook announced a new design...

Hollister's Instagram Strategy Gives Hope to Social Retail

Hollister_logo July 21, 2014

While sports marketers continue to be mainstays in the Adweek/Shareablee top 10 brands on Instagram video weekly chart, Hollister is a rare retailer to garner...

Denny's Serves Customized Content to Latinos on Facebook

Denny's July 21, 2014

Denny's has launched a new Spanish-language Facebook page, Denny's Latino, as part of the brand's integrated communications efforts to connect with customers at different touchpoints....

Twitter Acquires CardSpring to Allow for Online-to-Offline Promotions

Twitter IPO July 18, 2014

Twitter has announced its acquisition of CardSpring, a platform that allows developers to create electronic coupons, loyalty cards and virtual currencies which all work with...

6 Essential Strategies for YouTube Success

YouTube logo July 18, 2014

For Canadian fashion and beauty vlogger Bree Taylor, YouTube offers a wealth of opportunities to establish a brand online. Whether it's individuals broadcasting themselves for...

 
 
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