SOCIAL MEDIA

If it's about social media, social marketing, or social networking, you can read about it here. This section contains the latest news and information about social media, marketing and networking, as well as vendors, providers, service providers and agencies in this space. It also includes informational and how-to articles about using social media for prospecting, integrating email and social media, using Twitter, Facebook, MySpace and LinkedIn for marketing and prospecting, selling merchandise through social networking sites, buying advertising on these sites, and more.

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Top 5 Most Socially Devoted Brands on Twitter

New Twitter Logo May 21, 2013

Socialbakers released its "Socially Devoted Brand Survey" looking at companies' responsiveness to consumers on Twitter. In Q1 2013, Nike dominated the top 10 companies...

5 of the Best Branded Viral Videos

Social Media Viral May 20, 2013

As our lives become ever more cluttered with media, brands have had to get creative in their attempts to reach customers. Viral videos showing...

Pinterest Partners With Brands to Add Information to Pins

Pinterest Logo May 20, 2013

Pinterest just got an upgrade that could make it easier for users to gather information by navigating in its site. Instead of exclusively linking back...

Yahoo Buys Tumblr in $1.1 Billion Deal

Yahoo Tumblr May 20, 2013

Yahoo said Monday it will buy online blogging service Tumblr for $1.1 billion in cash. The deal is the largest since Yahoo Chief Executive...

Dunkin' Donuts Hops on Twitter's Vine for Latest Campaign

Dunkin' Donuts logo May 17, 2013

Dunkin' Donuts uses Twitter's short-form video app Vine for its latest brand marketing campaign. The campaign will see Dunkin' Donuts engage consumers through a Vine-based...

Kotex Creates Pinterest Pop-Up Shop

Pinterest Logo May 16, 2013

Kotex has given a new meaning to "Pin it to win it" with its latest experiential campaign, which brings Pinterest into the real world....

Why it's a Mistake for Brands to Ignore Tumblr

Tumblr Logo May 16, 2013

What's Tumblr? I'd bet that at this point the definitions start to differ. "It's a blogging platform like WordPress or Typepad," "It's a social network...

Amy's Baking Company: A Case Study in How Not to Manage Your Social Media Presence

facebooklogo2 May 15, 2013

Those who frequent our blog platforms know we do our best to only share positive, helpful information. However, once in awhile a case study pops...

Can Social Media be Your Primary Marketing Strategy?

Marketing Strategy May 10, 2013

It is no secret that social media is turning into quite the process. It's becoming more and more important, so many different tools and advice...

Lowe’s Case Study: The Difference Between Fun and Useful Content in Social Sharing

Lowe's May 9, 2013

To say I'm not much of a handyman would be an understatement. I'm my father's son — a Boston sports fan through and through, hardworking...

 
 
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