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If it's about social media, social marketing, or social networking, you can read about it here. This section contains the latest news and information about social media, marketing and networking, as well as vendors, providers, service providers and agencies in this space. It also includes informational and how-to articles about using social media for prospecting, integrating email and social media, using Twitter, Facebook, MySpace and LinkedIn for marketing and prospecting, selling merchandise through social networking sites, buying advertising on these sites, and more.


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4 Reasons Your Next Influencer Marketing Campaign Will Fail

Megan Janetsky September 1, 2015

It's true that influencer marketing is the next big thing for smart marketers, and it may very well be the next big thing for your...

What the End of Twitter Direct Message Limits Means for Marketers

Bernard Perrine, SocialCentiv August 17, 2015

As of July, Twitter lifted the 140-character limit on direct messages (DMs). Before you dismiss the news with a ho-hum and yawn, keep in...

Double Tap for Profit: Instagram Opens Advertising Floodgates

Instagram Carousel August 10, 2015

After months of testing and speculation, this week photo-centric and mobile-only social network Instagram will open up its advertising platform to brands wishing to...

Fancy Fast Food: Wendy's New Upscale Instagram Account

Wendy's Upscale Instagram August 7, 2015

Craving a cheeseburger? Wendy's might be to blame. The fast-food restaurant chain recently upped its Instagram game to attract visual-obsessed millennials. The new strategy is an...

Top Social Media Blunders and How to Avoid Them

July 31, 2015

For brands, making a good first impression on social media is critical. How your company decides to use social media — as a branding tool,...

Miami Dolphins Are First Sports Team to Test Selling Product Via ‘Twitter Collections’

Miami Dolphins Twitter Collection July 31, 2015

E-commerce marketers frustrated because they can only show one product picture at a time on Twitter will soon have the option of showing several. An...

Blood Money: Romanian Music Festival Gets Thirsty

Pay With Blood July 28, 2015

Romania has one of the worst rates of blood donation in Europe. Of a population of 20 million, only 1.7 percent have ever donated blood...

Refining Your Content Strategy With Social Media Analytics

Jenny Lesczinski Headshot July 21, 2015

We've all heard digital marketers preaching time and time again that valuable social media content is both strategic and snackable, especially in terms of...

Video Ad Viewability: A 5-Step Survival Guide

Maria Flores Ooyala July 17, 2015

How can sellers adapt and make the most out of a seemingly inevitable shift to viewability-based campaign measurement? How can they keep both their...

Creeper Alert: Don't Let Social Selling Get Creepy

Social media July 14, 2015

My phone at work has got to ring at least 10 times a day. And unless it's a number I recognize or an in-office call,...