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If it's about social media, social marketing, or social networking, you can read about it here. This section contains the latest news and information about social media, marketing and networking, as well as vendors, providers, service providers and agencies in this space. It also includes informational and how-to articles about using social media for prospecting, integrating email and social media, using Twitter, Facebook, MySpace and LinkedIn for marketing and prospecting, selling merchandise through social networking sites, buying advertising on these sites, and more.


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10 Changes to Facebook's Page Layout: What Marketers Need to Know

facebook logo July 21, 2014

Have you noticed some big changes in your Facebook Page layout? Do you know where to find everything? Earlier this year, Facebook announced a new design...

Hollister's Instagram Strategy Gives Hope to Social Retail

Hollister_logo July 21, 2014

While sports marketers continue to be mainstays in the Adweek/Shareablee top 10 brands on Instagram video weekly chart, Hollister is a rare retailer to garner...

Denny's Serves Customized Content to Latinos on Facebook

Denny's July 21, 2014

Denny's has launched a new Spanish-language Facebook page, Denny's Latino, as part of the brand's integrated communications efforts to connect with customers at different touchpoints....

Twitter Acquires CardSpring to Allow for Online-to-Offline Promotions

Twitter IPO July 18, 2014

Twitter has announced its acquisition of CardSpring, a platform that allows developers to create electronic coupons, loyalty cards and virtual currencies which all work with...

6 Essential Strategies for YouTube Success

YouTube logo July 18, 2014

For Canadian fashion and beauty vlogger Bree Taylor, YouTube offers a wealth of opportunities to establish a brand online. Whether it's individuals broadcasting themselves for...

4 Tips for How to Use YouTube for E-Commerce

YouTube logo July 16, 2014

When people shop online, they want to get as clear a vision as possible of what it is that they're buying. These days, however, just...

8 Essential Elements of a Social Media Marketing Strategy

Marin Social Media July 16, 2014

Do you need help getting started with your social media marketing strategy? Do you know what to include? Goals and objectives guide your social media...

Twitter Tells Brands They Can Reach 30% of Their Followers for Free

Twitter IPO July 15, 2014

Twitter is telling brands, "Come to us if you want to reach fans freely." The company said that marketers can hit an audience equal in...

Social Media Marketing Gone Wrong

Social Media Customer Service July 15, 2014

Social media has progressed from the infancy stage, with most companies recognizing that they need to have a strategy in order to effectively communicate with...

How a ‘Magic Toilet’ Transformed Kohler's Digital Strategy

Kohler July 15, 2014

Mommy blogger Elle Walker was prepping a new "What's Up Moms?" video blog when Kohler came calling about its new touchless toilet technology. The company's...