Company: 7 Billion People, a company that provides software solutions designed to help e-marketers personalize individuals' online shopping experiences.
Product/Service: MarketMaestro, a behavioral analytics solution.
What it does: According to 7 Billion People, MarketMaestro offers e-marketers Web-user data based on online buying personalities, giving them a new way to optimize their Web sites and related marketing programs. It allows e-marketers to understand shoppers' psychological characteristics and how to optimize Web site language and content, advertising and outbound marketing programs based on this information to meet specific buying preferences and increase transaction closure rates and customer loyalty.