By Melissa Campanelli
June 19, 2008
Despite slumping economic conditions, most small-business owners who responded to a Register.com
survey do not expect a decline in revenue over the next year and expect
to make additional investments in Web site design, search engine
optimization and e-mail marketing to expand their business. Register.com
is a provider of global domain name registration, Web design and
management services.
For the survey -- which was conducted over a three-week period
between April 28 and May 16 -- Register.com received replies from more
than 800 of its small-business customers. Of those customers, 72
percent responded that they are an owner or partner of a small
business.
Key findings include:
- 55 percent of respondents have registered more than one domain name for their business.
- 41 percent saw more than a quarter of their total revenue from Web sales.
- 20 percent don't know how much revenue they are getting through their Web site.
- Approximately
70 percent don't expect their Web revenue to decline, despite economic
conditions. More specifically, 34.6 percent expect more revenue, and
34.5 percent expect about the same revenue.
When asked, “What area of technology are you most likely to invest in
over the next year?,” the top three answers were Web site design (53
percent), search engine optimization (43 percent) and e-mail marketing
(41 percent).
