Company: Covario, an interactive marketing analytics firm.
Product/Service: A new version of its Organic Search Insight optimization platform designed to help organizations automate compliance with search engine optimization best practices and monetize their investment in search engine marketing.
What it does: The new version includes product enhancements such as support for Universal Search, results-based prioritization of SEO remediations, and trending and analysis of key terms that drive traffic and conversions on large Web sites.