Company: Datran Media Corp., a marketing and Web advertising solutions provider.
Product/Service: StormPost 4.0, the newest version of StormPost, Datran Media's e-email service provider platform.
What it does: StormPost 4.0 offers a Facebook social media marketing tool alongside other analytics, interface and ad inventory management enhancements. According to Datran Media, the upgrades make it easier for marketers to integrate their e-mail, social media and database marketing efforts. For example, the Facebook tool makes it possible for marketers to send personalized communications to Facebook subscribers through the StormPost system. This enables retailers and media companies to reach customers and prospects who are spending more time on social networking sites.