“I worry that enterprise 2.0 applications are too specific. All I hear are debates about collaboration tools. Wiki? Blog? Discussion forum? Collaboration doesn’t really work if we can’t figure out where our team is collaborating. I think social media plays a big role here too. Things like Facebook are exciting, but we have to be really careful not to just clone those apps for the enterprise.”

— David Carter, CTO/founder, Awareness Inc.

“Today, it’s critical for marketers to understand their customers’ buying preferences — how they shop, when they shop, the relationship between online/offline shopping — in order to win a share of an increasingly limited shopping budget. This 360-degree view of the customer is how top companies understand, react and respond to buying patterns in a way that dramatically increases customer satisfaction and drives growth.”

— Yuchun Lee, CEO/Chairman, Unica Corp.

“I’m sick of opening up publication after publication and reading about ‘big brands’ — how smart they are and what cutting-edge ideas they have. Anyone with enough money can spend on really great ideas. But some of the most creative ideas come from the same group driving most business being done in the U.S. — small business.”