Eric Papczun,

"Universal search gives the savvy marketer the opportunity to grab more valuable real estate on the search engine results page. Unlocking your Web site's content (making it available for search engines to index and rank effectively) is the key to doing this. Marketers have to put themselves in the shoes of a search engine spider, which happens to wear a lot of shoes. Can the spider understand what this video is about? Can it figure out what this image is showing? Is my blog optimized for search? It's time to take a good, long look at all your content and cook it into tasty spider food. Your work will pay off on the universal search results page."

Vikram Sharma,
CEO, ShopLocal

"Marketers are facing a ‘survival of the fittest' marketplace. With the Internet's colossal influence on retail sales, especially extending beyond online sales to include online-influenced in-store sales, a merchant's success is increasingly dependent on the ability to adapt to the changes in shopper behavior. So, with the majority of sales occurring ‘on location,' the demarcation of roles is unambiguous: The store remains the major purchasing vehicle while the Internet is the prevailing marketing vehicle for driving in-store sales."

Bill Wagner,
executive vice president of business operations, StrongMail Systems

"A slowing economy, data security concerns, and a desire for increased relevance and control are driving increased interest in cost-effective, on-premise e-mail marketing solutions. While companies have historically been willing to put up with the costly CPM charges associated with outsourcing their e-mail marketing programs, this perfect storm of outside factors is changing the game. Bottom line, look to see more medium- to large-size enterprises bring their e-mail in-house -- especially through real-time integration with customer databases."

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