By Melissa Campanelli
February 21, 2008

Company: Listrak, an e-mail marketing service provider.

Product: Listrak 4.2, the newest version of the e-mail marketing software solution from Listrak that includes a visual tracking report, profiling capabilities, additional profiling filters and other new features.

What it does: The new version enables e-marketers to target and segment their lists so recipients get the right message at the right time. A key feature, the visual tracking report — called a heatmap — shows a copy of the e-mail being sent with an overlay of click amounts by heat index color. This gives marketers a quick snapshot of link performance so they can easily adjust the position of any link that is under-performing.

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