Product/Service: Conversational Media Toolbox, a suite of campaign measurement, planning and reporting tools

What it does: According to Federated Media, Conversational Media Toolbox is designed to build visibility and accountability into a marketer’s media and marketing mix, which can consist of everything from advertising, sponsorships, video advertising, widgets and social networking applications to conversational media hubs and more. The tool is built on an open, scalable architecture used to collect, aggregate and report data from internal reporting, third-party tracking providers and social media application developers.

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