Company: SendTec, a customer acquisition ad agency.
Product/Service: SEMpc (Search Engine Marketing -- Performance Consulting), a division that will offer individualized SEM consulting services to large and medium-sized companies.
What it does: According to SendTec, the SEMpc program begins with the identification of client objectives and is followed with SearchLab, a proprietary process that analyzes the company's current SEM campaign. Through this process, SendTec reviews the SEM process, including keyword development, campaign structure, keyword matching strategies, position bidding tactics, marketing communication strategies, action path analysis and quality score factors. At SearchLab's conclusion, SendTec presents a document assessing the program as it exists, a recommendation and roadmap for meeting established objectives, and a confirmation of the quantifiable impact implementation will achieve.