Company: Alterian, a marketing software platform provider.
Product/Service: Engine 4.0, the new release of Alterian's Marketing Data Infrastructure software.
What it does: According to Alterian, the software provides a scalable database that marketers can use to house information required to analyze and execute integrated multichannel marketing programs. It also allows multiple instances of the data to run on a single server, reducing the number of software products and associated hardware required, and therefore reduces costs.