Company: Visible Technologies, an online brand management company.
Product/Service: TruCast 2.0, the latest version of its social media monitoring and engagement platform.
What it does: According to Visible Technologies, TruCast provides companies with the ability to track, analyze and participate in online consumer dialogues. The TruCast platform harvests and analyzes data, diving wide and deep into social conversations -- from posts to follow-up comments -- in the quest to deliver real-time business insight.