Company: Omniture, an online business optimization solutions provider.
Product/Service: Omniture SiteCatalyst 14, Omniture SearchCenter 3, Omniture Test&Target -- all search tools.
What it does: SiteCatalyst 14 measures video, rich Internet applications and streaming media in an effort to help marketers understand which videos are most engaging, which ones lead to conversion and how much video is consumed on a site; Omniture SearchCenter 3 integrates natural and paid search results into one interface, informing users of side-by-side results and providing opportunities to bid on long-tail keywords and more automated keyword discovery; and Omniture Test&Target allows marketers to do A/B testing, multivariate testing, segment-based targeting and one-to-one behavioral targeting for each customer interaction.