Company: PopularMedia, a provider of social media marketing solutions.
Product/Service: A social media marketing suite of products designed to help online word-of-mouth channels deliver leads, sales and revenue growth through social networks.
What it does: According to PopularMedia, the suite allows marketers and agencies to publish and measure online word-of-mouth programs; target influential consumers and social networks; and facilitate consumer-to-consumer sharing through e-mail, blogs and social network sites.