Company: Register.com, a provider of Web services and domain registration for small businesses.
Product/Service: Guaranteed Leads service.
What it does: The service is designed to help small businesses execute search engine marketing campaigns on major search engines including Yahoo!, Google and MSN. Register.com manages the selection of keywords, administration of multiple search engine accounts, creation of ad copy and results tracking for small-business customers. Guaranteed Leads also includes a call and e-mail tracking feature, enabling small-business customers to track phone calls and e-mails that result from Web traffic generated by their SEM campaign.