Company: Smalltown, a provider of an online advertising platform with a national reach for the local marketplace.
Product/Service: Webcards.com, a Web site where local merchants can create Webcard listings to promote their businesses across the Internet without having to produce multiple campaigns in different formats on a variety of platforms.
What it does: According to Smalltown, Webcard listings are a hybrid of Yellow Pages ads and multimedia Web sites and can include video, photo galleries, coupons, formatted text and reporting. Each Webcard listing has a unique Web address and is indexed by Google, Yahoo and other popular search engines. When merchants make changes to their Webcard listings, the changes are instantly updated everywhere on the Internet the Webcard listing appears.