Company: Tealium, a Web analytics and digital marketing service provider.
Product/Service: WebToCRM, a solution designed to integrate Web behavior data into CRM platforms.
What it does: According to Tealium, WebToCRM is a free solution that lets marketers integrate online marketing information -- such as campaign names, keywords, banners and messages -- from any Web analytics tool and integrate them into their CRM platform of choice. The "plus" edition lets customers integrate their online campaign metrics and Web behavior data points such as engagement metrics into their CRM or customer databases, which can in turn be used for lead scoring. The "custom" edition lets clients choose additional data points specific to their business needs.