Company: UpSellit.com, an e-commerce firm offering virtual chat technology; and EyeWonder, a rich media and digital video advertising firm.
Product/Service: SMARTchat Ads, rich media ads with a customizable virtual chat assistant that provides answers to customer questions.
What it does: Available through EyeWonder, UpSellit's SMARTchat Ads allows individuals to view ads with a click-to-connect "chat" option that allows users to converse with a virtual assistant in real time. To answer questions, the virtual chat assistant uses natural language parsing and keyword expressions gleaned from a company's FAQ and knowledgebase. The chat assistant also accurately represents the messaging and personality of the brand.