• Presented By: eM+C
• Sponsored By: Real Magnet
• Duration: One hour
• Speakers: Michelle Eichner
, Co-founder and COO, Unica Pivotal Veracity; Kristin
Paxton, Manager, eNewsletters, National Association of Realtors
• Moderator: Joe Keenan, Senior Editor, eM+C
• Click Here: Email and the Mobile Connection - As seen during the 2010 All About eMail Virtual Conference & Expo
As marketers scramble to keep up with the times, many have implemented mobile email programs. But in their haste to not be passed by their competition, have they overlooked the basics like how their messages will look when recipients read them? This hour-long session focuses specifically on email rendering issues marketers face when their messages are read on mobile phones and devices like the iPad.
A pair of mobile email marketing experts, including a practitoner of mobile email campaigns whose company's real-life experiences will be documented, lend their insights and advice on how marketers can optimize the mobile email channel.